Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Articles
Luxury house Kering achieved a 34% reduction in carbon emissions by reimagining raw material sourcing, circular manufacturing, and supplier decarbonisation
Brands are reworking their sustainability messaging as corporate sustainability shifts from climate pledges to cost-focused messaging
Nike creates football jerseys from 100% waste materials using chemical recycling for the 2026 World Cup
Brands are reworking their sustainability messaging as corporate sustainability shifts from climate pledges to cost-focused messaging
Luxury house Kering achieved a 34% reduction in carbon emissions by reimagining raw material sourcing, circular manufacturing, and supplier decarbonisation
Energy firm commits US$500m to US reforestation as brands seek verified carbon removal for net zero marketing claims
Insurer's sustainability handbook reveals how environmental and social priorities inform market positioning and commercial messaging globally