Guidance in the Interactive Advertising Bureau's updated framework can help build consumer trust, says Caroline Giegerich, Vice President of AI at IAB
Zillow's partnership with Pinterest allows advertisers to connect with 'high-intent shoppers,' says Brent Rosso, VP of Media Ad Strategy at Zillow
Following the FIFA World Cup 2026, the commercial opportunity for football is growing, according to David Haigh, CEO of Brand Finance
Zillow's partnership with Pinterest allows advertisers to connect with 'high-intent shoppers,' says Brent Rosso, VP of Media Ad Strategy at Zillow
Guidance in the Interactive Advertising Bureau's updated framework can help build consumer trust, says Caroline Giegerich, Vice President of AI at IAB
According to Rival Technologies CMO Paula Catoira, brand loyalty is tied to consumer understanding, as Apple takes the top spot in new research
Sam Bird joins the Sustainable Markets Initiative to promote electrification and sustainability through sport's commercial influence
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The CMO Summit panel will take place on October 8 2026, the second day of the CXO Summit, Convene 155 Bishopsgate in London
After reigniting Abercrombie & Fitch, Carey Collins Krug's new role appointment reflects Vuori’s plans to reposition its brand identity and drive growth
Marketing Chief ranks the top 10 marketing firms in Europe, including marketing giants WPP and Publicis Groupe
Tennis players Coco Gauff and Taylor Fritz are partnering with ŌURA ahead of the US open, as the brand looks to promote how it can support athletes
The comedic series has been launched across social media to mark the beginning of a 12 month partnership created to embody authenticity
The campaign comes just before the 2026 season restart, and features all 22 drivers alongside the voice of Colin Farrell
Citi has acquired commerce media and rewards platform Kard Financial as it looks to improve the customer experience through personalised rewards
The mascot highlights the beginning of Crocs’ new strategy to ensure brand consistency as it prepares to celebrate 25 years since launch
Research from Brand Finance highlights the world's most valuable brands, which include tech giants such as Apple, Microsoft, Google and Amazon
Lizzie Dewhurst has been named the Chief Marketing Officer of Publicis Groupe Middle East, amid an 'exciting time' for the company's regional operations