Kering's Focus On Stronger Sustainable Fashion Brands

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Marie-Claire Daveu, CSO, Kering
Luxury house Kering achieved a 34% reduction in carbon emissions by reimagining raw material sourcing, circular manufacturing, and supplier decarbonisation

Luxury fashion house Kering has placed its Scope 3 emissions at the centre of its sustainability programme.

The company supports its supply chain in reducing environmental impact through raw material sourcing, circular manufacturing and supplier decarbonisation initiatives.

According to Kering, the business achieved an absolute reduction of 34% across all scopes between 2022 and 2025. Scope 3 emissions fell by 34% over the same period. These emissions represent 98% of the company's total carbon footprint.

The company outlined its sustainability goals in its latest 10-year Impact Report. The reduction could indicate the effects of reimagining raw-material sourcing and manufacturing logistics.

Supply chain decarbonisation approach

Near-full visibility of raw materials is helping Kering to cut costs and emissions. Credit: Kering

Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer of Kering, says: "The external recognition and progress we have achieved in operationalising our environmental and social goals over the past decade stem from embedding sustainability at the very core of our Group. Central to our holistic approach is the understanding that sustainability issues are deeply interconnected and require flexibility, innovation, synergistic solutions, system-level transformation and collective action at scale.

"Together with our colleagues across Kering and within our Houses, alongside our global partners, we have been tackling challenges and introducing new solutions with determination, creativity and urgency.

"As we enter the next chapter of our sustainability journey, we will act even more decisively to meet the challenges and opportunities of tomorrow. Our ambition and resolve are stronger than ever."

Raw material traceability systems

According to Kering, the company secured 97% traceability and 86% alignment with Kering Standards for key raw materials.

Kering Standards for Raw Materials and Manufacturing Processes define criteria that drive sustainable sourcing across the group. The standards measure progress against targets and serve as a roadmap for the Houses and suppliers. Kering developed the standards with internal and external experts to align with scientific recommendations for traceability, social welfare, environmental protection, animal welfare and chemical use.

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Kering created an internal purchasing platform to help its brands manage resources and streamline procurement. This could mean increased sourcing that aligns with Kering Standards criteria for some raw materials.

The company adds that suppliers have benefited from the approach. Longer-term commitments could lead to greater security and encourage investment in sustainable practices.

The Kering Gold Platform has served as a centralised hub for purchasing ethical and responsible gold since 2017.

The platform ensures that all gold in the Houses' collections aligns with the Kering Ethical Gold Framework. This was extended to silver and platinum in 2022.

Kering launched its Accelerator for Regenerative Materials initiative in 2024 to source regenerative materials for the Houses. The initiative encompasses cotton, wool and cashmere.

The company pre-reserves regenerative raw materials from Tier 4 suppliers worldwide and works closely with textile suppliers in Italy, ranging from Tier 3 to Tier 1. Kering ensures segregation and full traceability of these materials throughout its value chain.

According to the company, 118 tons of regenerative materials have been pre-reserved through this mechanism since launching. This represents around 5% of the textile fibres purchased by the Houses.

Digital circular economy tools

Kering is using digital technology to support its sustainable sourcing of materials.

Fashion brand Gucci launched a Circular Hub in 2022 and integrated predictive AI to achieve greater manufacturing and resource efficiency. In 2024, Gucci launched an internal circular ecosystem to exchange leftover leather and textiles across Kering's fashion houses.

According to Kering, the company collaborated with over 225 start-ups spanning alternative materials, efficient manufacturing, emerging technologies and circular economy solutions.

Luca de Meo, CEO at Kering. Credit: Kering

"From the outset, Kering's approach to sustainability has been as a pioneer, pushing the boundaries of conventional commitments and practices to accelerate our ambitions. We are proud of the tangible progress achieved across our Group over the past ten years, as well as the broader impact we have created within luxury and the fashion industry through the coalitions we established," says Luca de Meo, CEO at Kering.

"We remain fully dedicated to building on this momentum in the years ahead, guided by a clear set of priorities. Sustainability is not only a responsibility but fundamental to the business itself, creating long-term value for all stakeholders."

Kering supports its suppliers to decarbonise rather than simply auditing them. According to the company, 29% of these partners' energy consumption was covered by a structured decarbonisation plan by the end of 2025.

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