
Bo Hellberg, Chief Marketing Officer of String Furniture, shares his insights on AI's role in marketing ahead of the CXO Summit on 7-8th October 2026

After appointing Publicis Group as its leading media partner, PepsiCo launches 'House of Brands' campaign to showcase its lesser known brands to consumers.

On has named Kylian Mbappé a new brand ambassador as it breaks into football, with co-CEO David Allemann saying he wants On to be the brand of the future
Brand Management
The new campaign is designed to celebrate individuality through fashion and music, says Joon Silverstein, Chief Marketing Officer of Coach
Leadership
Dhritiman 'DD' Dasgupta has been appointed Chief Marketing Officer of Equinix, after two years as the company's Vice President of Product Marketing
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Tech & AI
Pinterest's Visual Search Ads are designed to place advertisers at critical decision points on the platform, according to Pinterest CEO Bill Ready
News
Carter's has evolved its brand promise to focus on children's individuality as parenting styles evolve, according to Chief Marketing Officer Sarah Crockett






