
This week, Marketing Chief covered Accenture's partnership with MotoGP and the appointment of Sarah Kennedy Ellis as Workday's new Chief Marketing Officer

Dhritiman 'DD' Dasgupta has been appointed Chief Marketing Officer of Equinix, after two years as the company's Vice President of Product Marketing

Pinterest's Visual Search Ads are designed to place advertisers at critical decision points on the platform, according to Pinterest CEO Bill Ready
Brand Management
Novo Nordisk is updating its name, brand colours and typography as the brand changes how it 'connects with the world', says CEO Maziar Mike Doustdar
Leadership
Mike Grimes is the new Group CMO of JD Sports, as the company looks to enhance its position as a market leader amid 'significant' North America opportunity
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Tech & AI
Samsung's 'Switchers' campaign, which follows the iPhone Duo launch, unpacks why people are hesitant to switch phones, according to CMO Keena Grigsby
News
Estée Lauder has announced a strategic partnership with AI marketing platform Profound to operationalise AI marketing, says Profound CEO James Cadwallader








