Michelle Huff, Chief Marketing Officer of Alteryx, explores how companies can approach brand repositioning and growth
Jo Malone London debuts Sea Salt & Bergamot fragrance on Fortnite to reflect how people find and buy new scents, says Jo Dancey, Global Brand President
Campbell's NFL partnership is entering its 29th year at the 'centrepiece' of NFL traditions, says Tracie Rodburg, SVP of Global Sponsorship at the NFL
Brand Management
Following the FIFA World Cup 2026, the commercial opportunity for football is growing, according to David Haigh, CEO of Brand Finance
Leadership
David Sandström, CMO of Klarna, is stepping down from his role early next year after playing a key role in scaling the fintech's brand
Marketing Strategy
This week, Marketing Chief reported on Lizzie Dewhurst being named CMO of Publicis Groupe Middle East, and the latest news from Citi, Vuori and Carhartt
Sustainability
Sam Bird joins the Sustainable Markets Initiative to promote electrification and sustainability through sport's commercial influence
Events
The London EV Show 2026 brings together global leaders in EVs, charging, energy and technology to accelerate electric mobility and net zero transport.
Join global tech leaders, startups and investors at LEAP 2026 in Riyadh. Explore AI, deep tech, fintech and digital transformation.
Join 300+ industrial leaders in Rome to explore ERP transformation, AI, supply chain innovation and operational excellence.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.