P&G is promoting Always Discreet through an NFL partnership, with an ad campaign starring the mothers of players
Eli Lilly's Candace Parker campaign with Amazon Ads shows how far the women's sports gold rush now reaches, well beyond the usual sportswear brands
Wegovy and Ozempic manufacturer Novo Nordisk has named Omnicom its agency of record for its US media account as it looks to bring awareness to GLP-1s
Brand Management
The brand’s Fall 2026 collection was launched alongside a star-studded advertising campaign featuring multi-hyphenated sensation Tinashe
Leadership
Chris Lyn-Sue is succeeding Janna Bromberg as Global Chief Marketing Officer of Papa Johns as the company embarks on a transformation plan
Marketing Strategy
This week, Marketing Chief Magazine reported on the latest news from The Marketing Society, Formula E, Domino's, Virgin Media O2 and more
Sustainability
Sustainability LIVE returns to Manhattan with sessions on decarbonisation, AI applications and supply chain reform scheduled for September 2026
Events
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Tech & AI
At the CXO Summit, senior marketing executives outline strategic frameworks for scaling artificial intelligence while protecting corporate reputation
News
Kraft Heinz is pouring another US$100m into marketing as sales dip, betting brand-building beats a break-up, and the early numbers are starting to agree