
According to Wojtek Kokoszka, CEO of Mention Me, community-led marketing strategies can yield significant returns to brands during major cultural moments

Luxury house Kering achieved a 34% reduction in carbon emissions by reimagining raw material sourcing, circular manufacturing, and supplier decarbonisation

The deployment of Microsoft 365 E7 comes as part of a multi-year agentic AI partnership between Lloyds and Microsoft and can improve customer journeys
Marketing Strategy
Benedetto Vigna says criticism of the Luce model misrepresents Ferrari's strategy and dismisses comparisons to Chinese EVs
Sustainability
Brands are reworking their sustainability messaging as corporate sustainability shifts from climate pledges to cost-focused messaging
Events
Tech & AI
Channel 4 has appointed Cognizant to modernise advertising operations as the broadcaster accelerates its digital streaming strategy
News
Oracle's latest campaign shines a light on some of the potential economic, community and environmental benefits of its Project Jupiter Data Centre Campus








