Santander and Visa test consent-driven automated purchases across five markets as consumer adoption data suggests shift in shopping behaviour
This week, Marketing Chief Magazine reported on the latest news from FNB South Africa, McDonald's, Bumble, YouGov and more
Genevieve Broadhead, Global Industry Lead at MongoDB explains how consumers can be targeted during large scale events through e-commerce pipelines
Brand Management
McDonald’s sauces are taking the centre stage in its new multichannel marketing campaign with Leo UK and introduces fans to three brand new dips
Leadership
Sian replaces Astrud Burgess, who will be taking on a new role as Managing Director of a newly established Customer Proposition team
Marketing Strategy
System1 has revealed the 11 adverts that have captivated audiences worldwide the most on screen by measuring consumers' emotional responses
Sustainability
The hotel group reduced carbon emissions intensity at franchised properties by 36% compared to 2008 by embedding sustainability into operations
Events
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions
Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.
Tech & AI
New research from YouGov finds that traditional search engines are the main way consumers find information, even as AI plays a more significant role
News
The Certified Measurement Partner Program is designed to help advertisers better understand the business impact of Connected TV Advertising