Jo Malone London debuts Sea Salt & Bergamot fragrance on Fortnite to reflect how people find and buy new scents, says Jo Dancey, Global Brand President
Campbell's NFL partnership is entering its 29th year at the 'centrepiece' of NFL traditions, says Tracie Rodburg, SVP of Global Sponsorship at the NFL
Guidance in the Interactive Advertising Bureau's updated framework can help build consumer trust, says Caroline Giegerich, Vice President of AI at IAB
Brand Management
Starring Wet Leg, Deutsche Telekom's latest marketing push is designed to empower Gen Z, according to Chief Brand Officer Ulrich Klenke
Leadership
David Sandström, CMO of Klarna, is stepping down from his role early next year after playing a key role in scaling the fintech's brand
Marketing Strategy
This week, Marketing Chief reported on Lizzie Dewhurst being named CMO of Publicis Groupe Middle East, and the latest news from Citi, Vuori and Carhartt
Sustainability
Sam Bird joins the Sustainable Markets Initiative to promote electrification and sustainability through sport's commercial influence
Events
The London EV Show 2026 brings together global leaders in EVs, charging, energy and technology to accelerate electric mobility and net zero transport.
Join global tech leaders, startups and investors at LEAP 2026 in Riyadh. Explore AI, deep tech, fintech and digital transformation.
Join 300+ industrial leaders in Rome to explore ERP transformation, AI, supply chain innovation and operational excellence.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.