Marketing Chief ranks the top 10 companies that have the largest marketing spends, including L’Oréal and American Express
This week, Marketing Chief Magazine reported on the latest news from General Motors, Coca-Cola, CultureLab, Siemens, AstraZeneca and more
According to Formula E CMO Ellie Norman, the partnership is designed to help Formula E drive growth and connect with a future-focused audience
Brand Management
The release of Coca-Cola's new global visual identity will make the brand feel ‘more Coca-Cola’ and strengthen its brand consistency
Leadership
Former Nissan CMO Allyson Witherspoon becomes Chief Marketing Officer for Buick and GMC, reporting to GM's comms and marketing chief Lin-Hua Wu
Marketing Strategy
The campaign comes in the form of a five-part mini-series amid a rising trend of micro-dramas and episodic advertising content
Sustainability
AORA Mexico is Sephora's first zero-plastic brand, using locally sourced ingredients and metal packaging to challenge industry sustainability standards
Events
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions
Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.
Tech & AI
Santander and Visa test consent-driven automated purchases across five markets as consumer adoption data suggests shift in shopping behaviour
News
Through a partnership with Ogilvy and the Greek Women's National Football Team, Dove is looking to keep women in sports with its new campaign