The decision to end the 32-year-long sponsorship follows a 2026 campaign that underperformed on expectations, according to McDonald's CFO Ian Borden
With the online purchase of a Domino's pizza, the collaboration gives players the opportunity to win exclusive in-game cosmetics like a pizza-themed cape
Mozilla's 'Come Back to Firefox' campaign uses nostalgia to highlight the benefits of the browser, according to John Solomon, CMO of Mozilla
Brand Management
Remote's new brand is designed to match the company's 'ambition and innovation,' according to Job van der Voort, its CEO and co-founder
Leadership
The marketing leader aims to strengthen Clinique's cultural relevance and brings nearly two decades of marketing experience to the role
Marketing Strategy
Ashley Gatehouse, Chief Marketing Officer of Accenture Edge, delivered a keynote speech on the scope of a CMOs role becoming blurred and solutions to this
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
The MarTech Summit London returns this November as Europe’s flagship MarTech event, bringing together over 600 senior leaders.
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Join AI in Critical Infrastructure 2026 on 24 November in London. Explore AI innovation, resilience and digital transformation with 150+ senior leaders.