
The brand-builder behind Patrón and Grey Goose joins Norwegian Cruise Line on 6 July, a marquee hire as cruise lines fight for pricing power and loyalty

With one Titanium Lion, seven Grand Prix, 29 Gold awards and more, WPP was the most awarded media group at Cannes Lions for the second consecutive year

The brewer takes two Grand Prix, 31 Lions and Creative Brand of the Year, the clearest sign yet that its long bet on creativity is paying off
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Marian Lee was named the most influential Chief Marketing Officer alongside leaders from Hilton, Formula 1 and the NFL
Marketing Strategy
Marketing Chief looks at the biggest stories from the past few days, featuring the likes of McKinsey, Cognizant Moment, Adobe, Formula 1 and more
Sustainability
European shoppers want lower prices and better availability before embracing sustainable personal care formats, according to Amcor research
Events
Tech & AI
The acquisition is designed to help the company expand Walmart Connect, its retail media network, by increasing its CTV ads offering
News
Year-round collaboration between the tournament and tech partner produces tools that blend 150 years of tennis heritage with advanced data platforms







