
Allison Badea will be taking over the Chief Marketing Officer role from Kaisy Mae O'Reilly, who has held the role on an interim basis since January 2025

HSBC UK and Visa have completed a live agentic commerce transaction as part of a pilot that could reshape how consumers shop online

Through a partnership with Ogilvy and the Greek Women's National Football Team, Dove is looking to keep women in sports with its new campaign
Marketing Strategy
Wellhub's first big US campaign multiplies Terry Crews across a wellness film, a cheeky bet to make a crowded corporate-benefits category feel like fun
Sustainability
The hotel group reduced carbon emissions intensity at franchised properties by 36% compared to 2008 by embedding sustainability into operations
Events
Tech & AI
New research from YouGov finds that traditional search engines are the main way consumers find information, even as AI plays a more significant role
News
The Certified Measurement Partner Program is designed to help advertisers better understand the business impact of Connected TV Advertising







