Samsung's 'Switchers' campaign, which follows the iPhone Duo launch, unpacks why people are hesitant to switch phones, according to CMO Keena Grigsby
Estée Lauder has announced a strategic partnership with AI marketing platform Profound to operationalise AI marketing, says Profound CEO James Cadwallader
This marketing campaign from Zoom showcases its AI capabilities, with Chief Marketing Officer Kimberly Storin explaining why people prefer Zoom
Brand Management
Boots's 'Give it Some Boots' brand platform champions a range of real-life moments, says Chief Marketing Officer Charlotte Lock
Leadership
Sarah Kennedy Ellis is the new Chief Marketing Officer of Workday, succeeding Emma Chalwin, who will be joining Accenture as its Chief Marketing Officer
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Discover Go Green Now’s Inner Circle at Circular Tech Expo, bringing together sustainability leaders for industry awards and networking.
Join senior banking leaders in New York to explore AI, cybersecurity, digital transformation and the future of financial services.
Join 200+ senior banking leaders in London for two days of AI, cybersecurity, digital transformation and future-of-banking insights.
Future Grid & AI Data Centres Europe 2026 unites 500+ leaders in Frankfurt to shape scalable, low-carbon power and digital infrastructure for AI.
Tech & AI
Monzo has partnered with Adclear to streamline marketing compliance, with Adclear CEO Doni Hoti saying the platform can give marketers 'peace of mind'
News
The partnership comes as MotoGP looks to evolve its direct-to-fan experience, says John Peters, Global Media & Entertainment Lead at Accenture