The new brand campaign is designed to spotlight creatives working in Starbucks coffeehouses and encourage people to work in store
Novartis and Fallon's 'Relax Your Tight End' has won the Cannes Lions Pharma Grand Prix for a Super Bowl prostate-screening campaign
The acquisition is designed to help the company expand Walmart Connect, its retail media network, by increasing its CTV ads offering
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Jennifer Delvicchio is taking on the CMO role at McDonald's Canada after around five years of marketing leadership roles at the company
Marketing Strategy
This week, Marketing Chief Magazine reported on the latest news from WPP, Microsoft, McDonald's Adobe and more
Sustainability
Formula 1 targets net zero by 2030 as teams and partners use climate goals to expand audience reach and commercial positioning in global sports market
Events
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions
Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.
Tech & AI
Research from McKinsey finds that organisations that redesign marketing through an AI lens can see significant improvements in productivity and revenue
News
Ben Wiener, Senior Vice President and Global Head of Cognizant Moment tells Marketing Chief how AI is transforming traditional agency models