
Research from McKinsey finds that organisations that redesign marketing through an AI lens can see significant improvements in productivity and revenue

Elon Musk's aerospace firm, SpaceX, has bought the AI coding platform as part of broader strategy to expand further into the enterprise software market

Formula 1 targets net zero by 2030 as teams and partners use climate goals to expand audience reach and commercial positioning in global sports market
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Jennifer Delvicchio is taking on the CMO role at McDonald's Canada after around five years of marketing leadership roles at the company
Marketing Strategy
Microsoft CFO Amy Hood is reconsidering the Xbox model as Microsoft increases investments in AI infrastructure and development
Sustainability
Channel 4 has announced the winners of its second B Corp competition, which offers free advertising airtime to improve awareness of the B Corp movement







