NFL audiences can drive meaningful action long after a game ends, says Jim Minnich, SVP, Revenue and Yield Management of Disney Advertising
This Hellmann's campaign is designed to celebrate what brings people together on game day, says Jessica Grigoriou, SVP Marketing, Condiments for Unilever
The new marketing campaign focuses on celebrating personal expression and individuality, says Katrina Vatter, Senior Brand Manager of Hershey's
Brand Management
With over 500 million people using AI daily, Digital Snickers is reinventing the way Snickers connects with fans says Ashley Gill, Mars Brand & Content VP
Leadership
Craig Inglis’ appointment will unify the retail group’s approach to customers and marketing, creating consistency across all its brands
Marketing Strategy
Starbucks is celebrating the 'passionate fans who turned PSL into a cultural icon' says Tressie Lieberman, Global Chief Brand Officer of Starbucks
Sustainability
Sam Bird joins the Sustainable Markets Initiative to promote electrification and sustainability through sport's commercial influence
Events
Future Grid & AI Data Centres Europe 2026 unites 500+ leaders in Frankfurt to shape scalable, low-carbon power and digital infrastructure for AI.
Join senior logistics leaders in London to explore warehousing, fulfilment, technology and the future of lower-carbon retail distribution.
The London EV Show 2026 brings together global leaders in EVs, charging, energy and technology to accelerate electric mobility and net zero transport.
Join global tech leaders, startups and investors at LEAP 2026 in Riyadh. Explore AI, deep tech, fintech and digital transformation.
Tech & AI
Data quality can impact marketing performance and brand reputation, says Guy Hanson, VP of Customer Engagement at Validity
News
Featuring Gatorade, Michael Kors and SharkNinja, First Day Ready lets brands buy a moment, says Kate McCagg, Global Head of Amazon Ads Brand Innovation Lab