
Rick Rubin, Future and Peso Pluma front Polymarket's first brand campaign, a client-led World Cup play pitting cultural clout against Kalshi's ad spend

The media conglomerate is separating NBCUniversal and Sky from its core telecoms operation in tax-free transaction

The brand-builder behind Patrón and Grey Goose joins Norwegian Cruise Line on 6 July, a marquee hire as cruise lines fight for pricing power and loyalty
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Marian Lee was named the most influential Chief Marketing Officer alongside leaders from Hilton, Formula 1 and the NFL
Marketing Strategy
Marketing Chief looks at the biggest stories from the past few days, featuring the likes of McKinsey, Cognizant Moment, Adobe, Formula 1 and more
Sustainability
The hotel group reduced carbon emissions intensity at franchised properties by 36% compared to 2008 by embedding sustainability into operations







