
Lewis Tutssel, Industry Creative Lead for Gaming at Reddit, explains how GTA VI fan engagement and online communities are fuelling the game's launch
ProcureAbility Chief Marketing Officer Kathleen M. Pomento reveals how ProcureAbility uses AI to anticipate change and deliver sustainable business growth

Wendy’s appoints Carlos Custodio as Vice President of International Marketing, bringing former Papa Johns leadership to drive global QSR expansion
Brand Management
DECIEM Senior Director for Global Brand and Impact Yasmin O’Neal reveals how The Ordinary uses values-led marketing to disrupt beauty industry norms
Leadership
Former Four Seasons executive Ben Hallam joins lululemon as Chief Brand Officer, leading global brand marketing, store experience and community
Marketing Strategy
Urban Outfitters President Shea Jensen unveils a Gen Z holiday campaign with DoorDash, targeting omnichannel shoppers and self-gifting trends
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
The MarTech Summit London returns this November as Europe’s flagship MarTech event, bringing together over 600 senior leaders.
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.




