This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sarah Kennedy Ellis is the new Chief Marketing Officer of Workday, succeeding Emma Chalwin, who will be joining Accenture as its Chief Marketing Officer
Adform and ChatGPT Ads are helping users to get more insights into how consumers are engaging with their ads, says Stefan Sommer, Chief Growth Officer
Brand Management
The Out of Home campaign creatively refreshes Guinness' brand and gives it timeless heritage says Stephen O'Kelly, Global Brand Director, Guinness, Diageo
Leadership
Emma Chalwin, the CMO of Workday, is succeeding Jill Kramer as Chief Marketing Officer of Accenture after Jill left the company in December 2025
Marketing Strategy
The new marketing campaign is designed to help Aflac 'inspire' consumers to 'take a fresh look' at the company, says Chief Marketing Officer Garth Knutson
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Join senior banking leaders in New York to explore AI, cybersecurity, digital transformation and the future of financial services.
Join 200+ senior banking leaders in London for two days of AI, cybersecurity, digital transformation and future-of-banking insights.
Future Grid & AI Data Centres Europe 2026 unites 500+ leaders in Frankfurt to shape scalable, low-carbon power and digital infrastructure for AI.
Join senior logistics leaders in London to explore warehousing, fulfilment, technology and the future of lower-carbon retail distribution.