The way brands can gain insights from their audience is changing, says Chris Mellish, Managing Director of Accenture Song UK and Ireland
The campaign marks the first major work with Chipotle’s agency partner GUT, with Chief Brand Officer Fernando Machado saying it’s designed to be fun
As customers tune out from inauthentic marketing, marketing leaders from Thoughtworks and Schneider Electric explore how to build campaigns rooted in trust
Brand Management
The partnership has been designed to inspire more people to get into basketball and aims to see 2.5 million young people participate in sporting activities
Leadership
Adam Boita, CMO of Ecologi, and Bridget Kendrick, CMO and Global Head of Marketing at CRU Group, discussed how the CMO role is changing at the CXO Summit
Marketing Strategy
Ashley Gatehouse, Chief Marketing Officer of Accenture Edge, delivered a keynote speech on the scope of a CMOs role becoming blurred and solutions to this
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Innovate Asia takes the industry from automation to autonomy, with practical insights and proven use cases to scale AI-native autonomous enterprises.
Ten years of Connected Data London. Two days of knowledge graphs, ontologies, semantic technology and graph AI at London Tower Bridge, 11-12 November 2026.
Tech & AI
Speakers such as Ashley Gatehouse, CMO of Accenture Edge and Viola De Girolami, Keynote Speaker and Team Facilitator, explored how AI is changing marketing
News
Many customers feel that nothing changes when they give feedback, says Michelle Brigman, Contact Center Principal at Quantum Metric