
With over 500 million people using AI daily, Digital Snickers is reinventing the way Snickers connects with fans says Ashley Gill, Mars Brand & Content VP

Featuring Gatorade, Michael Kors and SharkNinja, First Day Ready lets brands buy a moment, says Kate McCagg, Global Head of Amazon Ads Brand Innovation Lab
Kohl's has appointed Arianne Parisi as its new Chief Customer Officer as Christie Raymond, the company's Chief Marketing Officer, departs
Brand Management
Campbell's NFL partnership is entering its 29th year at the 'centrepiece' of NFL traditions, says Tracie Rodburg, SVP of Global Sponsorship at the NFL
Leadership
Jeremy Miller, Global Chief Communications and Marketing Officer at Dentsu, steps down after steering marketing transformation
Marketing Strategy
Calvin Klein's marketing strategy hinges on reaching 'as many people as possible' to boost engagement, says CMO Jonathan Bottomley
Sustainability
Sam Bird joins the Sustainable Markets Initiative to promote electrification and sustainability through sport's commercial influence







