The CEO of WPP Creative and Global CEO of VML Jon Cook, will be stepping down, with Eric Campbell taking over as Global CEO of VML in March 2027
John Ludeke has been named CAVA's Chief Marketing Officer, as the fast-casual brand looks to deepen customer engagement amid restaurant growth
This week, Marketing Chief covered Formula E's refreshed brand identity and Amélie Fortier-Cyr's appointment to the CDMO role at L'Oréal Canada
Brand Management
The ‘Inside Out’ campaign centralises guests and uses the iconic Target bag to tell stories in joyful ways says Scott Swartz, VP of Creative at Target
Leadership
The appointment comes after a recent change in the brand’s ownership amidst plans to preserve Marc Jacobs' unique identity and maintain sustainable growth
Marketing Strategy
Gap's 'Fashiontainment' (fashion and entertainment) platform is designed to build fandom, says Pam Kaufman, Gap's Chief Entertainment Officer
Sustainability
IKEA is promoting sustainable lifestyles through its marketing, says Connor Hill, Circular and Sustainable Living Manager of Group Sustainability
Events
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Powering Next-Gen Data Centers USA: accelerating time-to-power, grid capacity & energy infrastructure insights. Dallas, Texas, 15-16 December 2026
TechEx Europe 2026 takes place on 19-20 October at the RAI, Amsterdam, convening senior enterprise technology leaders across Europe.
Tech & AI
Jasper Martens, Chief Marketing Officer of PensionBee, discusses the impacts AI is having on marketing ahead of the CXO Summit on 7th-8th October 2026
News
According to Omnicom Chief Technology Officer Paolo Yuvienco, the recognition from Gartner reflects Omnicom's commitment to data-driven marketing