
DoorDash's NHL partnership can help the company tap into a highly engaged fanbase, says Gina Igwe, Vice President of Brand, Creative and Consumer Marketing

This week, Marketing Chief covered Accenture's partnership with MotoGP and the appointment of Sarah Kennedy Ellis as Workday's new Chief Marketing Officer

Dhritiman 'DD' Dasgupta has been appointed Chief Marketing Officer of Equinix, after two years as the company's Vice President of Product Marketing
Brand Management
Novo Nordisk is updating its name, brand colours and typography as the brand changes how it 'connects with the world', says CEO Maziar Mike Doustdar
Leadership
Mike Grimes is the new Group CMO of JD Sports, as the company looks to enhance its position as a market leader amid 'significant' North America opportunity
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Tech & AI
Samsung's 'Switchers' campaign, which follows the iPhone Duo launch, unpacks why people are hesitant to switch phones, according to CMO Keena Grigsby
News
AbbVie's sponsorship of the PGA TOUR marks the start of a purpose-led marketing campaign, according to Tracie Haas, SVP of Corporate Affairs at AbbVie








