
Formula 1 targets net zero by 2030 as teams and partners use climate goals to expand audience reach and commercial positioning in global sports market

This week, Marketing Chief Magazine reported on the latest news from WPP, Microsoft, McDonald's Adobe and more

The company's advertising business has surpassed a US$2bn annualised revenue run rate as Uber expands its ad offerings across Uber, Uber Eats and offsite
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Jennifer Delvicchio is taking on the CMO role at McDonald's Canada after around five years of marketing leadership roles at the company
Marketing Strategy
Supermarket brands such as Walmart, Asda and Tesco are looking at new ways to target customers during the FIFA World Cup 2026
Sustainability
Channel 4 has announced the winners of its second B Corp competition, which offers free advertising airtime to improve awareness of the B Corp movement
Events
Tech & AI
Adobe and LinkedIn have partnered to prepare the marketing workforce for increases in automation, as the need for AI literacy in the industry rises
News
Former IKEA executive Lucy Slinger joins as CFO to support Primark's expansion strategy and strengthen financial operations across key markets







