Declining organic traffic could be due to issues with measurement rather than a product failure, says Joseph Enever, Senior Director Analyst at Gartner
Jennifer Creegan will serve in Disney's newly established role as it continues to work towards centralising technology and data functions in its operations
Starring Roman Kemp, the campaign ushers in a more confident and ambitious brand expression, says Maria Koutsoudakis, Chief Brand Officer of VodafoneThree
Brand Management
Brands are having to adapt to shifting consumer habits attributed to GLP-1 usage, says Henry Farr, Valuation Director of Brand Finance
Leadership
Craig Inglis’ appointment will unify the retail group’s approach to customers and marketing, creating consistency across all its brands
Marketing Strategy
This week, Marketing Chief covered Snickers's Digital Candy Bar campaign and the news that Jeremy Miller was stepping down from his role as Dentsu CMO
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Future Grid & AI Data Centres Europe 2026 unites 500+ leaders in Frankfurt to shape scalable, low-carbon power and digital infrastructure for AI.
Join senior logistics leaders in London to explore warehousing, fulfilment, technology and the future of lower-carbon retail distribution.
The London EV Show 2026 brings together global leaders in EVs, charging, energy and technology to accelerate electric mobility and net zero transport.
Join global tech leaders, startups and investors at LEAP 2026 in Riyadh. Explore AI, deep tech, fintech and digital transformation.
Tech & AI
Data quality can impact marketing performance and brand reputation, says Guy Hanson, VP of Customer Engagement at Validity
News
This Hellmann's campaign is designed to celebrate what brings people together on game day, says Jessica Grigoriou, SVP Marketing, Condiments for Unilever