This week, Marketing Chief reported on the latest news from Procter & Gamble, the FIFA World Cup 2026, Burberry, Meta, Virgin Atlantic and more
Integral Ad Science names Lidiane Jones its CEO, fresh from Bumble and Slack, as Lisa Utzschneider steps down after seven years
The new marketing leadership follows WHOOP's US$10.1bn valuation and reaching a milestone of three million users globally
Brand Management
Asahi Group Head of Sustainability Preeti Srivastav explains why showing results beats talking about them when it comes to sustainability messaging
Leadership
Sophie Woodford is Virgin Atlantic's new Vice President Brand and Marketing, and is set to strengthen the company's brand and end-to-end marketing delivery
Marketing Strategy
Comcast's Sky acquires ITV for £1.6bn as traditional broadcasters consolidate to defend advertising revenues from streaming platforms
Sustainability
The hotel group reduced carbon emissions intensity at franchised properties by 36% compared to 2008 by embedding sustainability into operations
Events
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions
Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.
Tech & AI
The acquisition is designed to help the company expand Walmart Connect, its retail media network, by increasing its CTV ads offering
News
Bath & Body Works celebrates the launch of their new ‘Fruity Fusion’ franchise, with Hilary Duff as the creative partner and brand ambassador