The mascot highlights the beginning of Crocs’ new strategy to ensure brand consistency as it prepares to celebrate 25 years since launch
Research from Brand Finance highlights the world's most valuable brands, which include tech giants such as Apple, Microsoft, Google and Amazon
WPP CEO Cindy Rose says cost cuts and AI investment drove a 26% share increase as the marketing firm restructures operations
Brand Management
The latest campaign from Kate Spade New York marks the debut of Tyla as the brand's new global ambassador, alongside Bretman Rock and Dylan Kevitch
Leadership
Christine Cassis, formerly of Shopify, will be heading up marketing for Twitch after Rachel Delphin departed in December 2025 for a role at Block
Marketing Strategy
The campaign features Malcolm Todd’s exclusive rendition of Robyn’s record hit ‘Dancing On My Own’ and celebrates, music, fashion and individual expression
Sustainability
Sustainability LIVE returns to Manhattan with sessions on decarbonisation, AI applications and supply chain reform scheduled for September 2026
Events
Join global tech leaders, startups and investors at LEAP 2026 in Riyadh. Explore AI, deep tech, fintech and digital transformation.
Join 300+ industrial leaders in Rome to explore ERP transformation, AI, supply chain innovation and operational excellence.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
Tech & AI
Adobe is integrating creative and productivity tools into ChatGPT, enabling users to create images, videos and documents without switching applications
News
The company's first-ever audiobook is the third iteration of Hinge's 'No Ordinary Love' campaign, which focuses on authenticity in dating