The comedic series has been launched across social media to mark the beginning of a 12 month partnership created to embody authenticity

Marketing Strategy

The campaign comes just before the 2026 season restart, and features all 22 drivers alongside the voice of Colin Farrell

Marketing Strategy

Citi has acquired commerce media and rewards platform Kard Financial as it looks to improve the customer experience through personalised rewards

Customer Experience (CX)

Events

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Join global tech leaders, startups and investors at LEAP 2026 in Riyadh. Explore AI, deep tech, fintech and digital transformation.

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Join 300+ industrial leaders in Rome to explore ERP transformation, AI, supply chain innovation and operational excellence.

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BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.

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BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.

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