The new partnership will represent Under Armour’s new ‘Commit’ campaign and reflects its message of growth, commitment and the pursuit of progress
Cat Davis has been appointed as CMO for the UK creative agency and aims to enhance VML’s marketing capabilities and drive innovative campaigns.
Domino's is paying customers US$5 to beta test its redesigned app and site, turning free usability testing into a paid gig and a clever repeat-order play
Brand Management
The campaign is bringing shameless nostalgia to its advertisements with retro pop-culture collabs and classic designs to target a forgotten generation
Leadership
Ed Harnaga joins hyperscale data centre provider to manage brand strategy and communications operations across three continents
Marketing Strategy
This week, Marketing Chief Magazine reported on the latest news from Omnicom, Burger King, Masco, Sky Media, Armani Beauty and more
Sustainability
Virgin Media O2 is redirecting part of its marketing spend to nature restoration, joining an industry initiative targeting £200m (US$262m) for UK projects
Events
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Tech & AI
At the CXO Summit, senior marketing executives outline strategic frameworks for scaling artificial intelligence while protecting corporate reputation
News
The launch is designed to make it easier for brands to launch native lead generation campaigns on Snapchat and connect those leads into HubSpot