WPP CEO Cindy Rose says cost cuts and AI investment drove a 26% share increase as the marketing firm restructures operations
Poor data quality blocks AI adoption as leaders warn that unverified outputs can threaten corporate reporting and overall brand trust
This week, Marketing Chief Magazine reported on the latest news from Tech Mahindra, Omnicom, Foot Locker, Kate Spade New York, Eli Lilly and more
Brand Management
The latest campaign from Kate Spade New York marks the debut of Tyla as the brand's new global ambassador, alongside Bretman Rock and Dylan Kevitch
Leadership
Christine Cassis, formerly of Shopify, will be heading up marketing for Twitch after Rachel Delphin departed in December 2025 for a role at Block
Marketing Strategy
The distinctive ketchup bottle has been reimagined with its ‘Love Lid’ debut, the first ever customisable lid, as Heinz continue to fight a dip in sales
Sustainability
Sustainability LIVE returns to Manhattan with sessions on decarbonisation, AI applications and supply chain reform scheduled for September 2026
Events
Join 300+ industrial leaders in Rome to explore ERP transformation, AI, supply chain innovation and operational excellence.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
Tech & AI
Adobe is integrating creative and productivity tools into ChatGPT, enabling users to create images, videos and documents without switching applications
News
The campaign, created to promote CeraVe's new SPF 50 sunscreen, challenges damaging Gen Z behaviours around sunscreen and tanning