
Year-round collaboration between the tournament and tech partner produces tools that blend 150 years of tennis heritage with advanced data platforms

Adobe has partnered with several leading organisations in the marketing space to deliver new solutions through its AI platforms

Research from McKinsey finds that organisations that redesign marketing through an AI lens can see significant improvements in productivity and revenue
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Jennifer Delvicchio is taking on the CMO role at McDonald's Canada after around five years of marketing leadership roles at the company
Marketing Strategy
Coach's new campaign has been created to build a 'new model for luxury storytelling,' featuring people such as Charli xcx and Malala Yousafzai
Sustainability
Channel 4 has announced the winners of its second B Corp competition, which offers free advertising airtime to improve awareness of the B Corp movement
Events
Tech & AI
Adobe and LinkedIn have partnered to prepare the marketing workforce for increases in automation, as the need for AI literacy in the industry rises
News
The company's advertising business has surpassed a US$2bn annualised revenue run rate as Uber expands its ad offerings across Uber, Uber Eats and offsite






