Marketing Chief ranks the top 10 companies that have the largest marketing spends, including L’Oréal and American Express
Former Nissan CMO Allyson Witherspoon becomes Chief Marketing Officer for Buick and GMC, reporting to GM's comms and marketing chief Lin-Hua Wu
The release of Coca-Cola's new global visual identity will make the brand feel ‘more Coca-Cola’ and strengthen its brand consistency
Brand Management
New research has found a link between cultural relevance and company valuation, with culturally relevant brands worth close to three times more
Leadership
Allison Badea will be taking over the Chief Marketing Officer role from Kaisy Mae O'Reilly, who has held the role on an interim basis since January 2025
Marketing Strategy
Rebrand follows spin-off from Siemens AG and ends licensing deal as energy group pursues independent identity with unified market presence
Sustainability
AORA Mexico is Sephora's first zero-plastic brand, using locally sourced ingredients and metal packaging to challenge industry sustainability standards
Events
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions
Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.
Tech & AI
Santander and Visa test consent-driven automated purchases across five markets as consumer adoption data suggests shift in shopping behaviour
News
System1 has revealed the 11 adverts that have captivated audiences worldwide the most on screen by measuring consumers' emotional responses