
Brands are having to adapt to shifting consumer habits attributed to GLP-1 usage, says Henry Farr, Valuation Director of Brand Finance

Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis

This week, Marketing Chief covered Snickers's Digital Candy Bar campaign and the news that Jeremy Miller was stepping down from his role as Dentsu CMO
Brand Management
The campaign stars Fernando Mendoza and is designed to bring money conversations to life, says Scott Ford, US Bank's President of Wealth Management
Leadership
Craig Inglis’ appointment will unify the retail group’s approach to customers and marketing, creating consistency across all its brands
Marketing Strategy
The new marketing campaign focuses on celebrating personal expression and individuality, says Katrina Vatter, Senior Brand Manager of Hershey's
Sustainability
Sam Bird joins the Sustainable Markets Initiative to promote electrification and sustainability through sport's commercial influence







