Carter's has evolved its brand promise to focus on children's individuality as parenting styles evolve, according to Chief Marketing Officer Sarah Crockett
AbbVie's sponsorship of the PGA TOUR marks the start of a purpose-led marketing campaign, according to Tracie Haas, SVP of Corporate Affairs at AbbVie
Mike Grimes is the new Group CMO of JD Sports, as the company looks to enhance its position as a market leader amid 'significant' North America opportunity
Brand Management
Novo Nordisk is updating its name, brand colours and typography as the brand changes how it 'connects with the world', says CEO Maziar Mike Doustdar
Leadership
Mark Weinstein, Hilton's Chief Marketing Officer and Head of Luxury Brands, steps down from his role after leading 'Hilton. For the Stay' brand platform
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Connect with senior logistics executives at the exclusive Supply Chain Summit 2026 in Dallas, Texas, to discuss AI integration and network resilience
Join senior procurement executives at the invitation-only CPO Summit 2026 in Dallas, Texas, to explore AI adoption, risk strategy, and talent solutions
Discover Go Green Now’s Inner Circle at Circular Tech Expo, bringing together sustainability leaders for industry awards and networking.
Join senior banking leaders in New York to explore AI, cybersecurity, digital transformation and the future of financial services.
Tech & AI
Monzo has partnered with Adclear to streamline marketing compliance, with Adclear CEO Doni Hoti saying the platform can give marketers 'peace of mind'
News
Snap has announced the Commerce Power Pack to help advertisers prepare for 'the most competitive stretch of the year' says Sid Malhotra, VP of SMC at Snap