
The retailer has announced a £500m (US$672m) investment in locally grown produce to align product range with consumer preference

Research found no decline in performance metrics when advertising content is labelled as AI generated, as new labelling legislation comes into play

Channel 4 has announced the winners of its second B Corp competition, which offers free advertising airtime to improve awareness of the B Corp movement
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Yael Klass has been appointed HiBob's Vice President of Brand, with plans to make the company 'unmistakable in the market' through its AI offerings
Marketing Strategy
According to Wojtek Kokoszka, CEO of Mention Me, community-led marketing strategies can yield significant returns to brands during major cultural moments
Sustainability
Luxury house Kering achieved a 34% reduction in carbon emissions by reimagining raw material sourcing, circular manufacturing, and supplier decarbonisation








