New research has found a link between cultural relevance and company valuation, with culturally relevant brands worth close to three times more
AORA Mexico is Sephora's first zero-plastic brand, using locally sourced ingredients and metal packaging to challenge industry sustainability standards
Rebrand follows spin-off from Siemens AG and ends licensing deal as energy group pursues independent identity with unified market presence
Brand Management
McDonald’s sauces are taking the centre stage in its new multichannel marketing campaign with Leo UK and introduces fans to three brand new dips
Leadership
Allison Badea will be taking over the Chief Marketing Officer role from Kaisy Mae O'Reilly, who has held the role on an interim basis since January 2025
Marketing Strategy
Through a partnership with Ogilvy and the Greek Women's National Football Team, Dove is looking to keep women in sports with its new campaign
Sustainability
The hotel group reduced carbon emissions intensity at franchised properties by 36% compared to 2008 by embedding sustainability into operations
Events
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions
Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.