This week, Marketing Chief Magazine reported on the latest news from FNB South Africa, McDonald's, Bumble, YouGov and more

Genevieve Broadhead, Global Industry Lead at MongoDB explains how consumers can be targeted during large scale events through e-commerce pipelines

Allison Badea will be taking over the Chief Marketing Officer role from Kaisy Mae O'Reilly, who has held the role on an interim basis since January 2025
Marketing Strategy
System1 has revealed the 11 adverts that have captivated audiences worldwide the most on screen by measuring consumers' emotional responses
Sustainability
The hotel group reduced carbon emissions intensity at franchised properties by 36% compared to 2008 by embedding sustainability into operations
Events
Tech & AI
New research from YouGov finds that traditional search engines are the main way consumers find information, even as AI plays a more significant role
News
The Certified Measurement Partner Program is designed to help advertisers better understand the business impact of Connected TV Advertising







