This week, Marketing Chief covered Ben Hallam's appointment as Chief Brand Officer of lululemon and Urban Outfitter's holiday campaign
Following Mark Weinstein's departure, former CHRO Laura Fuentes steps up as Hilton's new Chief Brand Officer to lead its 28 hospitality brands
Lewis Tutssel, Industry Creative Lead for Gaming at Reddit, explains how GTA VI fan engagement and online communities are fuelling the game's launch
Brand Management
Chief Marketing Officer Jonathan Bottomley targets viral reach as Calvin Klein's Jude Bellingham advertisement sees 14 million views on TikTok
Leadership
Allwyn UK appoints Stephen Taylor as Interim Chief Marketing Officer to lead brand strategy and transformation for The National Lottery.
Marketing Strategy
Urban Outfitters President Shea Jensen unveils a Gen Z holiday campaign with DoorDash, targeting omnichannel shoppers and self-gifting trends
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
The MarTech Summit London returns this November as Europe’s flagship MarTech event, bringing together over 600 senior leaders.
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Now in its fifth edition, the Forum brings together senior supply chain, operations and technology leaders to examine the challenges reshaping supply chain