The distinctive ketchup bottle has been reimagined with its ‘Love Lid’ debut, the first ever customisable lid, as Heinz continue to fight a dip in sales

Marketing Strategy

The 'It Always Will be Foot Locker' campaign has been created to reinforce Foot Lockers positioning at the centre of basketball and sneaker culture

Brand Management

Leah Pope has been appointed the new Chief Marketing Officer of Zeta Global, as the company looks to position itself as a leader in enterprise technology

Leadership

Marketing Strategy

View all

This week, Marketing Chief Magazine reported on the latest news from The Marketing Society, Formula E, Domino's, Virgin Media O2 and more

Events

View all
Logo

Join 300+ industrial leaders in Rome to explore ERP transformation, AI, supply chain innovation and operational excellence.

Find out more
Logo

BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.

Find out more
Logo

BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.

Find out more
Logo

MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.

Find out more

Wegovy and Ozempic manufacturer Novo Nordisk has named Omnicom its agency of record for its US media account as it looks to bring awareness to GLP-1s