Wendy’s appoints Carlos Custodio as Vice President of International Marketing, bringing former Papa Johns leadership to drive global QSR expansion
Asad Ayaz, Chief Marketing and Brand Officer of Disney, unveils festive short ‘The Invisible Horse’ as part of the company's wider holiday marketing plan
Allwyn UK appoints Stephen Taylor as Interim Chief Marketing Officer to lead brand strategy and transformation for The National Lottery.
Brand Management
DECIEM Senior Director for Global Brand and Impact Yasmin O’Neal reveals how The Ordinary uses values-led marketing to disrupt beauty industry norms
Leadership
McDonald's USA Chief Marketing and Customer Experience Officer Alyssa Buetikofer will step down in December, with Morgan Flatley taking on interim duties
Marketing Strategy
Urban Outfitters President Shea Jensen unveils a Gen Z holiday campaign with DoorDash, targeting omnichannel shoppers and self-gifting trends
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
The MarTech Summit London returns this November as Europe’s flagship MarTech event, bringing together over 600 senior leaders.
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Now in its fifth edition, the Forum brings together senior supply chain, operations and technology leaders to examine the challenges reshaping supply chain
Tech & AI
Adobe CX Coworker unifies agentic AI for marketers, says Anjul Bhambhri, Senior Vice President of Engineering, Customer Experience Orchestration at Adobe
News
SharkNinja's Christmas campaign stars Kevin Hart and David Beckham, and builds on the brand's existing 'Neighbours' series