
McKinsey’s Jennifer Stanley and Cohesity’s Carol Carpenter explore how sales and marketing alignment can improve B2B sales

Ashley Gatehouse, Chief Marketing Officer of Accenture Edge, delivered a keynote speech on the scope of a CMOs role becoming blurred and solutions to this

Marketing leaders at the CXO Summit, including Ashley Gatehouse, CMO of Accenture Edge, discussed AI, C-suite collaboration and embracing uncertainty
Brand Management
The partnership has been designed to inspire more people to get into basketball and aims to see 2.5 million young people participate in sporting activities
Leadership
Aiming to retain Very's market position,Beckie Crane-Stanion brings several years of marketing experience from brands like Abbot Lyon and the Frasers Group
Marketing Strategy
This week, Marketing Chief covered Formula E's refreshed brand identity and Amélie Fortier-Cyr's appointment to the CDMO role at L'Oréal Canada
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Tech & AI
Speakers such as Ashley Gatehouse, CMO of Accenture Edge and Viola De Girolami, Keynote Speaker and Team Facilitator, explored how AI is changing marketing
News
Coca-Cola Global Category President Arnab Roy wants phones off the table, Disney wants US$10m for 30 seconds and the IAB maps brand visibility inside AI




