Chief Marketing Officer Jonathan Bottomley targets viral reach as Calvin Klein's Jude Bellingham advertisement sees 14 million views on TikTok
Laurent Ezekiel, Global CEO of The Ogilvy Group, unveils ECHO with CAA to scale generative AI advertising while protecting talent rights
Former Four Seasons executive Ben Hallam joins lululemon as Chief Brand Officer, leading global brand marketing, store experience and community
Brand Management
Red Bull is Dubai Basketball's Official Energy Drink Partner, sharing its belief 'in pushing boundaries,' says Dejan Kamenjašev, Dubai Basketball President
Leadership
Incoming CMO Jessica Ling praises 'icon' and current American Express CMO Elizabeth Rutledge as she prepares to step into the role
Marketing Strategy
This week, Marketing Chief covered Tom Schwenger's appointment as CEO of Omnicom Health Marketing and the launch of the John Lewis Christmas advert
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
The MarTech Summit London returns this November as Europe’s flagship MarTech event, bringing together over 600 senior leaders.
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Now in its fifth edition, the Forum brings together senior supply chain, operations and technology leaders to examine the challenges reshaping supply chain
Tech & AI
Adobe CX Coworker unifies agentic AI for marketers, says Anjul Bhambhri, Senior Vice President of Engineering, Customer Experience Orchestration at Adobe
News
SharkNinja's Christmas campaign stars Kevin Hart and David Beckham, and builds on the brand's existing 'Neighbours' series