
Mike Grimes is the new Group CMO of JD Sports, as the company looks to enhance its position as a market leader amid 'significant' North America opportunity

Samsung's 'Switchers' campaign, which follows the iPhone Duo launch, unpacks why people are hesitant to switch phones, according to CMO Keena Grigsby

Estée Lauder has announced a strategic partnership with AI marketing platform Profound to operationalise AI marketing, says Profound CEO James Cadwallader
Brand Management
Boots's 'Give it Some Boots' brand platform champions a range of real-life moments, says Chief Marketing Officer Charlotte Lock
Leadership
Mark Weinstein, Hilton's Chief Marketing Officer and Head of Luxury Brands, steps down from his role after leading 'Hilton. For the Stay' brand platform
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Tech & AI
Monzo has partnered with Adclear to streamline marketing compliance, with Adclear CEO Doni Hoti saying the platform can give marketers 'peace of mind'
News
The partnership comes as MotoGP looks to evolve its direct-to-fan experience, says John Peters, Global Media & Entertainment Lead at Accenture






