Laurent Ezekiel, Global CEO of The Ogilvy Group, unveils ECHO with CAA to scale generative AI advertising while protecting talent rights
Urban Outfitters President Shea Jensen unveils a Gen Z holiday campaign with DoorDash, targeting omnichannel shoppers and self-gifting trends
DECIEM Senior Director for Global Brand and Impact Yasmin O’Neal reveals how The Ordinary uses values-led marketing to disrupt beauty industry norms
Brand Management
Red Bull is Dubai Basketball's Official Energy Drink Partner, sharing its belief 'in pushing boundaries,' says Dejan Kamenjašev, Dubai Basketball President
Leadership
Incoming CMO Jessica Ling praises 'icon' and current American Express CMO Elizabeth Rutledge as she prepares to step into the role
Marketing Strategy
This week, Marketing Chief covered Tom Schwenger's appointment as CEO of Omnicom Health Marketing and the launch of the John Lewis Christmas advert
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
The MarTech Summit London returns this November as Europe’s flagship MarTech event, bringing together over 600 senior leaders.
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Now in its fifth edition, the Forum brings together senior supply chain, operations and technology leaders to examine the challenges reshaping supply chain