DoorDash's NHL partnership can help the company tap into a highly engaged fanbase, says Gina Igwe, Vice President of Brand, Creative and Consumer Marketing
This week, Marketing Chief covered Accenture's partnership with MotoGP and the appointment of Sarah Kennedy Ellis as Workday's new Chief Marketing Officer
Dhritiman 'DD' Dasgupta has been appointed Chief Marketing Officer of Equinix, after two years as the company's Vice President of Product Marketing
Brand Management
Novo Nordisk is updating its name, brand colours and typography as the brand changes how it 'connects with the world', says CEO Maziar Mike Doustdar
Leadership
Mike Grimes is the new Group CMO of JD Sports, as the company looks to enhance its position as a market leader amid 'significant' North America opportunity
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Connect with senior logistics executives at the exclusive Supply Chain Summit 2026 in Dallas, Texas, to discuss AI integration and network resilience
Join senior procurement executives at the invitation-only CPO Summit 2026 in Dallas, Texas, to explore AI adoption, risk strategy, and talent solutions
Discover Go Green Now’s Inner Circle at Circular Tech Expo, bringing together sustainability leaders for industry awards and networking.
Join senior banking leaders in New York to explore AI, cybersecurity, digital transformation and the future of financial services.
Tech & AI
Samsung's 'Switchers' campaign, which follows the iPhone Duo launch, unpacks why people are hesitant to switch phones, according to CMO Keena Grigsby
News
AbbVie's sponsorship of the PGA TOUR marks the start of a purpose-led marketing campaign, according to Tracie Haas, SVP of Corporate Affairs at AbbVie