Jennifer Delvicchio is taking on the CMO role at McDonald's Canada after around five years of marketing leadership roles at the company

Brands will now be able to advertise within EA games, giving advertisers access to 'highly engaged' audiences across its portfolio

The company's new Chief Strategy Officer will help accelerate the delivery of its Elevate 28 strategy as WPP streamlines operations for growth
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Yael Klass has been appointed HiBob's Vice President of Brand, with plans to make the company 'unmistakable in the market' through its AI offerings
Marketing Strategy
Ethan Cooze, Supply Chain Director of Au Vodka, explains how the challenger brand is planning its global expansion amid a launch into the US market
Sustainability
Luxury house Kering achieved a 34% reduction in carbon emissions by reimagining raw material sourcing, circular manufacturing, and supplier decarbonisation
Events
Tech & AI
Anthropic releases consumer AI model Fable 5 after testing Mythos class cybersecurity capabilities through restricted access programme
News
Former IKEA executive Lucy Slinger joins as CFO to support Primark's expansion strategy and strengthen financial operations across key markets







