Marketing Chief takes a look at the biggest stories from the past few days, featuring the likes of On, Google Cloud, PepsiCo, Wayfair and WPP
Jasper Martens, Chief Marketing Officer of PensionBee, discusses the impacts AI is having on marketing ahead of the CXO Summit on 7th-8th October 2026
The brand's new campaign will develop a platform that brings together Wayfair's work surrounding customer experience, says Paul Toms, CMO at Wayfair
Brand Management
After appointing Publicis Group as its leading media partner, PepsiCo launches 'House of Brands' campaign to showcase its lesser known brands to consumers.
Leadership
Stephanie Buscemi is taking on the Chief Marketing Officer role at Google Cloud, succeeding Alison Wagonfeld, who moved over to NVIDIA in February 2026
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
IKEA is promoting sustainable lifestyles through its marketing, says Connor Hill, Circular and Sustainable Living Manager of Group Sustainability
Events
Explore resilient supply chains, AI, operational excellence and agile, sustainable transformation.
Connect with senior logistics executives at the exclusive Supply Chain Summit 2026 in Dallas, Texas, to discuss AI integration and network resilience
Join senior procurement executives at the invitation-only CPO Summit 2026 in Dallas, Texas, to explore AI adoption, risk strategy, and talent solutions
Discover Go Green Now’s Inner Circle at Circular Tech Expo, bringing together sustainability leaders for industry awards and networking.
Tech & AI
Bo Hellberg, Chief Marketing Officer of String Furniture, shares his insights on AI's role in marketing ahead of the CXO Summit on 7-8th October 2026
News
DoorDash's NHL partnership can help the company tap into a highly engaged fanbase, says Gina Igwe, Vice President of Brand, Creative and Consumer Marketing