
As customers tune out from inauthentic marketing, marketing leaders from Thoughtworks and Schneider Electric explore how to build campaigns rooted in trust

How companies such as Netflix, H&M and Starbucks are building resilient brand strategies using AI
Patrick Finnegan is continuing his 16 year tenure at General Motors by taking on the role of Chevrolet's Global Marketing Director, aiming to drive growth
Brand Management
The partnership has been designed to inspire more people to get into basketball and aims to see 2.5 million young people participate in sporting activities
Leadership
Adam Boita, CMO of Ecologi, and Bridget Kendrick, CMO and Global Head of Marketing at CRU Group, discussed how the CMO role is changing at the CXO Summit
Marketing Strategy
This week, Marketing Chief covered Discord's new ad offering and the news of Jon Cook stepping down from his role as CEO of WPP Creative and VML
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Tech & AI
Speakers such as Ashley Gatehouse, CMO of Accenture Edge and Viola De Girolami, Keynote Speaker and Team Facilitator, explored how AI is changing marketing
News
Many customers feel that nothing changes when they give feedback, says Michelle Brigman, Contact Center Principal at Quantum Metric





