Boots's 'Give it Some Boots' brand platform champions a range of real-life moments, says Chief Marketing Officer Charlotte Lock
As AI moves from answering questions to making decisions, the quality and context of marketing data become critical to every action it takes
The Out of Home campaign creatively refreshes Guinness' brand and gives it timeless heritage says Stephen O'Kelly, Global Brand Director, Guinness, Diageo
Brand Management
Travis Kelce’s fashion debut for the fashion designer’s Fall 2026 collection is accompanied by his new dog for a quiet luxury aesthetic
Leadership
The dual appointment comes as part of Renault's 'futuREady' plan, announced earlier this year by CEO and Chief Growth Officer Fabrice Cambolive
Marketing Strategy
Starring Roman Kemp, the campaign ushers in a more confident and ambitious brand expression, says Maria Koutsoudakis, Chief Brand Officer of VodafoneThree
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Join senior banking leaders in New York to explore AI, cybersecurity, digital transformation and the future of financial services.
Join 200+ senior banking leaders in London for two days of AI, cybersecurity, digital transformation and future-of-banking insights.
Future Grid & AI Data Centres Europe 2026 unites 500+ leaders in Frankfurt to shape scalable, low-carbon power and digital infrastructure for AI.
Join senior logistics leaders in London to explore warehousing, fulfilment, technology and the future of lower-carbon retail distribution.
Tech & AI
Data quality can impact marketing performance and brand reputation, says Guy Hanson, VP of Customer Engagement at Validity
News
Declining organic traffic could be due to issues with measurement rather than a product failure, says Joseph Enever, Senior Director Analyst at Gartner