Marketing Chief ranks the top 10 companies that have the largest marketing spends, including L’Oréal and American Express
The strategic partnership will allow the two companies to work together on menu options and products across parks, cruises and streaming
The new leadership structure will align WWP’s growth, client leadership and a deepened expertise across the portfolio categories
Marketing Strategy
The campaign comes in the form of a five-part mini-series amid a rising trend of micro-dramas and episodic advertising content
Sustainability
AORA Mexico is Sephora's first zero-plastic brand, using locally sourced ingredients and metal packaging to challenge industry sustainability standards
Events
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions
Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.
Tech & AI
Santander and Visa test consent-driven automated purchases across five markets as consumer adoption data suggests shift in shopping behaviour
News
Through a partnership with Ogilvy and the Greek Women's National Football Team, Dove is looking to keep women in sports with its new campaign