With research finding that shopping for the holiday season is beginning earlier than ever, brands are turning to personalised marketing experiences
Roberto Stanichi is taking on the Chief Marketing and Brand Officer role at Mattel after spending more than 20 years with the company
The launch is designed to make it easier for brands to launch native lead generation campaigns on Snapchat and connect those leads into HubSpot
Brand Management
The campaign is bringing shameless nostalgia to its advertisements with retro pop-culture collabs and classic designs to target a forgotten generation
Leadership
Greg Brooks’s role will set new strategic direction for Sky Media and support its next phase of growth through the rise of competition in advertising
Marketing Strategy
Monzo is using its new campaign to enter a bold new chapter of advertising and integrates sonic branding for the first time to reflect growth trajectory
Sustainability
AORA Mexico is Sephora's first zero-plastic brand, using locally sourced ingredients and metal packaging to challenge industry sustainability standards
Events
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Tech & AI
At the CXO Summit, senior marketing executives outline strategic frameworks for scaling artificial intelligence while protecting corporate reputation
News
A Times Square digital takeover marked SK hynix's Nasdaq debut, turning a capital markets listing into a large-scale campaign