Which? has launched a new brand platform as trust becomes one of the most valuable things a brand can earn, according to Which? CMO Katy Lomax
The campaign has been designed to create a 'world that customers want to step into' says Barbra Sainsurin, Global CMO of Anthropologie
Elizabeth Rutledge has announced her retirement, effective from March 2027, after almost four impactful decades with American Express
Brand Management
Remote's new brand is designed to match the company's 'ambition and innovation,' according to Job van der Voort, its CEO and co-founder
Leadership
Patrick Finnegan is continuing his 16 year tenure at General Motors by taking on the role of Chevrolet's Global Marketing Director, aiming to drive growth
Marketing Strategy
Ashley Gatehouse, Chief Marketing Officer of Accenture Edge, delivered a keynote speech on the scope of a CMOs role becoming blurred and solutions to this
Sustainability
Adam Boita, Chief Marketing Officer of Ecologi, delivered a keynote address on the ways marketers are embedding nature into their brand strategy
Events
DMWF Europe (The Digital Marketing World Forum) will once again return to RAI Amsterdam!
POSSIBLE is where decision makers from brands, agencies, media, creative, culture, and technology come together to drive business forward.
Join AI in Critical Infrastructure 2026 on 24 November in London. Explore AI innovation, resilience and digital transformation with 150+ senior leaders.
Join 200+ sustainability leaders and EU policymakers at the European Sustainable Industry Summit 2026.
Tech & AI
Speakers such as Ashley Gatehouse, CMO of Accenture Edge and Viola De Girolami, Keynote Speaker and Team Facilitator, explored how AI is changing marketing
News
Many customers feel that nothing changes when they give feedback, says Michelle Brigman, Contact Center Principal at Quantum Metric