Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, shares how the company has developed its sonic identity and the role of sound in brand strategy
This week, Marketing Chief Magazine reported on the latest news from The Marketing Society, Formula E, Domino's, Virgin Media O2 and more
Kraft Heinz is pouring another US$100m into marketing as sales dip, betting brand-building beats a break-up, and the early numbers are starting to agree
Brand Management
The brand’s Fall 2026 collection was launched alongside a star-studded advertising campaign featuring multi-hyphenated sensation Tinashe
Leadership
After 23 years with the company, Bernd Koerber is taking on the role of CMO of BMW and SVP of Brand Management, Customer and Digitalisation
Marketing Strategy
‘The World Will Wait’ campaign urges younger generations to ditch the screens and reconnect through the simple pleasure of eating together
Sustainability
Virgin Media O2 is redirecting part of its marketing spend to nature restoration, joining an industry initiative targeting £200m (US$262m) for UK projects
Events
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Tech & AI
At the CXO Summit, senior marketing executives outline strategic frameworks for scaling artificial intelligence while protecting corporate reputation
News
Domino's is paying customers US$5 to beta test its redesigned app and site, turning free usability testing into a paid gig and a clever repeat-order play