The Index is designed to support marketers building brand authority, says Staci Gullotta, Chief Marketing Officer of Informa TechTarget
Calvin Klein's marketing strategy hinges on reaching 'as many people as possible' to boost engagement, says CMO Jonathan Bottomley
As Wendy's continues with its 'Project Fresh' plan, CEO Bob Wright says Tariq's CMO appointment is another step towards Wendy's profitable growth returning
Brand Management
Following the FIFA World Cup 2026, the commercial opportunity for football is growing, according to David Haigh, CEO of Brand Finance
Leadership
Kim Schraub becomes Chief Brand Officer of SKIMS, as CEO Jens Grede credits her with shaping the brand's creative identity since its 2019 founding
Marketing Strategy
This week, Marketing Chief reported on Lizzie Dewhurst being named CMO of Publicis Groupe Middle East, and the latest news from Citi, Vuori and Carhartt
Sustainability
Sam Bird joins the Sustainable Markets Initiative to promote electrification and sustainability through sport's commercial influence
Events
The London EV Show 2026 brings together global leaders in EVs, charging, energy and technology to accelerate electric mobility and net zero transport.
Join global tech leaders, startups and investors at LEAP 2026 in Riyadh. Explore AI, deep tech, fintech and digital transformation.
Join 300+ industrial leaders in Rome to explore ERP transformation, AI, supply chain innovation and operational excellence.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
Tech & AI
Guidance in the Interactive Advertising Bureau's updated framework can help build consumer trust, says Caroline Giegerich, Vice President of AI at IAB
News
Emily Turner will be the new Chief Marketing Officer of retailer Albertsons, as the company restructures its operating model