Marketing Chief looks at the biggest stories from the past few days, featuring the likes of McKinsey, Cognizant Moment, Adobe, Formula 1 and more

Marian Lee was named the most influential Chief Marketing Officer alongside leaders from Hilton, Formula 1 and the NFL

The new brand campaign is designed to spotlight creatives working in Starbucks coffeehouses and encourage people to work in store
Brand Management
New research from Gartner finds that many brands are stuck in a loop where a lack of investment in branding is leading to a lack of confidence in results
Leadership
Massimiliano Di Silvestre will take over the role from Enrico Galliera after Ferrari received backlash for the launch of its first-ever EV
Events
Tech & AI
Research from McKinsey finds that organisations that redesign marketing through an AI lens can see significant improvements in productivity and revenue
News
Year-round collaboration between the tournament and tech partner produces tools that blend 150 years of tennis heritage with advanced data platforms






