Pinterest's Visual Search Ads are designed to place advertisers at critical decision points on the platform, according to Pinterest CEO Bill Ready
Carter's has evolved its brand promise to focus on children's individuality as parenting styles evolve, according to Chief Marketing Officer Sarah Crockett
The new campaign is designed to celebrate individuality through fashion and music, says Joon Silverstein, Chief Marketing Officer of Coach
Brand Management
Novo Nordisk is updating its name, brand colours and typography as the brand changes how it 'connects with the world', says CEO Maziar Mike Doustdar
Leadership
Mark Weinstein, Hilton's Chief Marketing Officer and Head of Luxury Brands, steps down from his role after leading 'Hilton. For the Stay' brand platform
Marketing Strategy
This week, Marketing Chief covered Vodafone's latest marketing campaign and Amy Ellis Durini's appointment as KFC's first ever Chief Brand Officer
Sustainability
Campbell Global's rebrand to JP Morgan Natural Capital signals a new era in nature-based investing, says CEO Angie Davis
Events
Connect with senior logistics executives at the exclusive Supply Chain Summit 2026 in Dallas, Texas, to discuss AI integration and network resilience
Join senior procurement executives at the invitation-only CPO Summit 2026 in Dallas, Texas, to explore AI adoption, risk strategy, and talent solutions
Discover Go Green Now’s Inner Circle at Circular Tech Expo, bringing together sustainability leaders for industry awards and networking.
Join senior banking leaders in New York to explore AI, cybersecurity, digital transformation and the future of financial services.
Tech & AI
This marketing campaign from Zoom showcases its AI capabilities, with Chief Marketing Officer Kimberly Storin explaining why people prefer Zoom
News
Estée Lauder has announced a strategic partnership with AI marketing platform Profound to operationalise AI marketing, says Profound CEO James Cadwallader