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Hyundai 'School of Football' Campaign to Promote Physical AI

Monzo Launches Mobile Service to Expand Brand Reach

Monzo partners with Virgin Media O2 and 1GLOBAL to launch eSIM-based mobile service, targeting 14 million customers through its banking app this summer…

Marketing Strategy

Deloitte, OpenAI and Unilever: This Week's Top Five Stories

This week, Marketing Chief Magazine reported on the latest news from Deloitte, Optimizely, OpenAI, Unilever, Ahrefs and more…

Marketing Strategy

Oracle Launches Campaign Promoting Project Jupiter Benefits

Oracle's latest campaign shines a light on some of the potential economic, community and environmental benefits of its Project Jupiter Data Centre Campus…

Marketing

Zendesk Appoints CMO Following Expanded AI Product Offering

Leadership

Unilever Launches its Largest Ever Sports Partnership

Marketing Strategy

Trellis: Sustainability Teams are Reframing Climate Goals

Sustainability

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Brand Management

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Disney CEO Details Brand Priorities in Employee Memo

Josh D'Amaro outlines investment in streaming, sports and experiences after revenue rises 7% in second quarter…

Disney CEO Details Brand Priorities in Employee Memo

Unilever Taps Faraz Zaidi to Lead Global HR for Operations

JPMorgan Partners with Olympic Committee for LA28 Games

Virgin Voyages' New AI Assistant to Embody the Brand's Voice

Adidas Shares Rise Following London Marathon Branding Win

Leadership

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OpenAI Hires ServiceNow CMO to Lead Business Marketing

Colin Fleming will join the company as Chief Marketing Officer, Business after two years at ServiceNow amid rumoured plans to go public…

OpenAI Hires ServiceNow CMO to Lead Business Marketing

Marketing Strategy

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Caleres Names Karpel CFO as its Brands Prepare for Results

Footwear group Caleres confirms its new finance chief amid its US$667m sales forecast and multi-brand portfolio strategy for first quarter results…

Sustainability

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Nike Unveils World Cup Kits Made From Textile Waste

Nike creates football jerseys from 100% waste materials using chemical recycling for the 2026 World Cup…

Nike Unveils World Cup Kits Made From Textile Waste

Octopus Energy Carbon Deal Targets Corporate Buyers

Allianz Trade Embeds ESG Credentials in Brand Strategy

Carmakers lose $65bn as EV strategies miss consumers

Lidl GB Tests Community-led Sustainability Campaign

Events

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Greenbuild Conference + Expo 2026

Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions…

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The Future of Contract Lifecycle Management

Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.…

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ADIPEC 2026

ADIPEC 2026 returns to Abu Dhabi on 2-5 November, uniting energy, technology and finance leaders to shape a secure energy future.…

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Procurement LIVE: The Global Awards

Procurement LIVE: The Global Awards celebrates 2026 leaders driving innovation, excellence and impact across procurement…

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Tech & AI

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Ahrefs: YouTube Mentions Build AI Brand Visibility

Ahrefs finds that YouTube mentions have stronger a correlation with AI brand visibility than other key metrics, such as link volume and page count…

Ahrefs: YouTube Mentions Build AI Brand Visibility

Deloitte Partners with Optimizely to Accelerate AI Marketing

Microsoft Consumer CMO to Leave Company After 35 Years

SpaceX IPO: US$2tn Company Debut Targets Market

Brands Enter ChatGPT as Klarna Adds Shopping for Consumers

News

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Virgin Wines Uses AI Marketing for Customer Personalisation

Virgin Wines has partnered with AI specialist Preferabli to enhance the company's digital marketing and customer journey…