This week, Marketing Chief Magazine reported on the latest news from Omnicom, Burger King, Masco, Sky Media, Armani Beauty and more
The campaign is bringing shameless nostalgia to its advertisements with retro pop-culture collabs and classic designs to target a forgotten generation
Monzo is using its new campaign to enter a bold new chapter of advertising and integrates sonic branding for the first time to reflect growth trajectory
Brand Management
Julie Masino steps down after a rebrand that erased Uncle Herschel and wiped US$100m off Cracker Barrel, as Bloomin' Brands' David Deno takes over
Leadership
Francesco Milicia will take over the Marketing Director role from Christian Mastro, as Mastro moves into the CEO role at Lamborghini America
Marketing Strategy
Companies such as Hyundai and Febreze designed unique campaigns globally to increase brand visibility with a key focus on the Fifa World Cup
Sustainability
AORA Mexico is Sephora's first zero-plastic brand, using locally sourced ingredients and metal packaging to challenge industry sustainability standards
Events
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
BTWS brings together enterprise leaders driving transformation, change, AI and operational excellence. Join those shaping what's next.
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Tech & AI
At the CXO Summit, senior marketing executives outline strategic frameworks for scaling artificial intelligence while protecting corporate reputation
News
A Times Square digital takeover marked SK hynix's Nasdaq debut, turning a capital markets listing into a large-scale campaign