The campaign comes in the form of a five-part mini-series amid a rising trend of micro-dramas and episodic advertising content
The CMO Summit panel sits within the line-up at the CXO Summit on 7-8 October at Convene 155 Bishopsgate in London
Sobi Velauthapillai has been appointed AstraZeneca's Global Marketing Director and will drive commercial excellence and accelerate brand growth worldwide
Brand Management
McDonald’s sauces are taking the centre stage in its new multichannel marketing campaign with Leo UK and introduces fans to three brand new dips
Leadership
Allison Badea will be taking over the Chief Marketing Officer role from Kaisy Mae O'Reilly, who has held the role on an interim basis since January 2025
Marketing Strategy
This week, Marketing Chief Magazine reported on the latest news from FNB South Africa, McDonald's, Bumble, YouGov and more
Sustainability
The hotel group reduced carbon emissions intensity at franchised properties by 36% compared to 2008 by embedding sustainability into operations
Events
MACHINA is Europe's leading Physical AI conference, convening founders, investors, and policymakers shaping humanoid robotics and embodied intelligence.
RAISE Summit: the world's most influential AI leadership gathering at the Carrousel du Louvre, where deal-making, policy, and strategy converge.
Greenbuild 2026 brings together 10,000+ professionals to explore the latest in sustainable, resilient and healthy building solutions
Procurement Magazine, in association with Amazon Business, examines the future of contract lifecycle management.
Tech & AI
Santander and Visa test consent-driven automated purchases across five markets as consumer adoption data suggests shift in shopping behaviour
News
Wellhub's first big US campaign multiplies Terry Crews across a wellness film, a cheeky bet to make a crowded corporate-benefits category feel like fun