Tech & AI
McKinsey partner Jennifer Stanley, tells Marketing Chief the way marketing leaders are embedding AI in their workloads
McKinsey partner Jennifer Stanley, tells Marketing Chief the way marketing leaders are embedding AI in their workloads
Articles
Adobe and LinkedIn have partnered to prepare the marketing workforce for increases in automation, as the need for AI literacy in the industry rises
Brands will now be able to advertise within EA games, giving advertisers access to 'highly engaged' audiences across its portfolio
Research found no decline in performance metrics when advertising content is labelled as AI generated, as new labelling legislation comes into play
Brands will now be able to advertise within EA games, giving advertisers access to 'highly engaged' audiences across its portfolio
Adobe and LinkedIn have partnered to prepare the marketing workforce for increases in automation, as the need for AI literacy in the industry rises
Anthropic releases consumer AI model Fable 5 after testing Mythos class cybersecurity capabilities through restricted access programme
WPP's new studio is made up of experts from backgrounds outside of advertising, and will specialise in areas such as AI, gaming and immersive experiences