Tech & AI
This is the largest expansion of Sam Altman's OpenAI advertising platform to date, with it first introducing ads in the US market in February
This is the largest expansion of Sam Altman's OpenAI advertising platform to date, with it first introducing ads in the US market in February
Articles
Research from McKinsey finds that organisations that redesign marketing through an AI lens can see significant improvements in productivity and revenue
The memory chip maker's 1,800% profit jump shows how supply constraints and premium AI components are creating unprecedented pricing opportunities
The acquisition is designed to help the company expand Walmart Connect, its retail media network, by increasing its CTV ads offering
The memory chip maker's 1,800% profit jump shows how supply constraints and premium AI components are creating unprecedented pricing opportunities
Research from McKinsey finds that organisations that redesign marketing through an AI lens can see significant improvements in productivity and revenue
Elon Musk's aerospace firm, SpaceX, has bought the AI coding platform as part of broader strategy to expand further into the enterprise software market
Adobe and LinkedIn have partnered to prepare the marketing workforce for increases in automation, as the need for AI literacy in the industry rises