Sustainability
IKEA is promoting sustainable lifestyles through its marketing, says Connor Hill, Circular and Sustainable Living Manager of Group Sustainability
IKEA is promoting sustainable lifestyles through its marketing, says Connor Hill, Circular and Sustainable Living Manager of Group Sustainability
Articles
Brands are reworking their sustainability messaging as corporate sustainability shifts from climate pledges to cost-focused messaging
Nike creates football jerseys from 100% waste materials using chemical recycling for the 2026 World Cup
Energy firm commits US$500m to US reforestation as brands seek verified carbon removal for net zero marketing claims
Nike creates football jerseys from 100% waste materials using chemical recycling for the 2026 World Cup
Brands are reworking their sustainability messaging as corporate sustainability shifts from climate pledges to cost-focused messaging
Insurer's sustainability handbook reveals how environmental and social priorities inform market positioning and commercial messaging globally
Global carmakers reverse EV commitments after misjudging consumer demand, resulting in $65bn in writedowns and brand repositioning