JP Morgan Rebrands Nature-Based Investment Manager

JP Morgan Asset Management has announced a rebrand of one of its investment divisions. 

Campbell Global, a leading global investment manager focused on forestland and nature-based assets, is being renamed to JP Morgan Natural Capital, which the bank says is designed to reflect how the business has evolved, as well as the growing importance of nature-based assets in institutional portfolios.

“This is more than a new name. It reflects who we are today and the direction we believe the asset class is moving,” says Angie Davis, CEO of JP Morgan Natural Capital. “Our roots in sustainable forestry remain central to who we are, but our mandate has expanded to the broader role nature-based assets can play in creating long-term value for clients.”

Behind the rebrand

JP Morgan Asset Management first acquired the then-named Campbell Global five years ago to help expand its alternatives platform – with the company known to be a pioneer in sustainable timberland investing. 

In the five years since, the platform has seen significant growth in size, scale and client reach – allowing it to better capitalise on broader investment opportunities, spanning land, carbon, biodiversity and other nature-related assets. 

This rebrand better embeds the brand within the existing JP Morgan Asset Management portfolio, while also underscoring the wider company’s commitment to building a disciplined natural capital investment platform. 

“As institutional demand for nature-based and climate solutions accelerates, our platform provides access to unique opportunities for both financial returns and sustainability benefits,” says Jed Laskowitz, Global Head of Private Markets at JP Morgan Asset Management. “The evolution to JP Morgan Natural Capital enables us to unlock new opportunities and deliver innovative solutions across the natural capital asset class.”

Under this new brand identity, the company has said it will continue to apply its forestry expertise, stewardship approach and investment discipline, in order to help investors access the long-term value of nature-based assets. 

What is JP Morgan Natural Capital?

JP Morgan Natural Capital has more than four decades of experience, and manages over 1.5 million acres globally for pension funds, foundations, family offices and other institutional investors.

As of the end of 2025, the platform reported that it was overseeing approximately US$11bn in assets under supervision – and has also closed one of the largest funds raised to date in the natural capital asset class. 

This rebrand follows the appointment of Angie Davis as CEO in October 2025, to guide the group “into the future,” according to John Gilleland, the company’s former CEO. 

Having first joined Campbell Global in the early 2000s, Angie has played what the company described as an “integral” role in its growth – having held positions such as Managing Director of Portfolio Management and President of Campbell Global.

Who are JP Morgan Asset Management’s key partners?

• Accenture: Accenture is part of the JP Morgan Payments system integrator program, helping clients meet the demands for embedded finance solutions. Together, the companies also evolve JP Morgan Payments’ product offerings by exploring new use cases and innovative business models that transform the payment experience.
• KPMG: The collaboration between KPMG and JP Morgan Payments helps organisations modernise treasury operations, optimize payments, and build future-proof treasury functions. With more than 500 dedicated Treasury specialists globally, KPMG supports JP Morgan clients in building future-ready treasury functions across cash management, payments, In-House Banks, Payment Factories, risk management and treasury system selection and implementation.
• Cognizant: Cognizant combines deep Payments Industry expertise with technology prowess, design thinking backed approach to transformation, global delivery muscle across multiple service disciplines – Digital Engineering, AI and Automation, Cloud Engineering, Digital Experience, Design and Industry Operations.
• Zanders: Zanders is a treasury and risk management consultancy with 500 treasury experts operating out of 11 offices on 4 continents. This partnership enables JP Morgan Payments’ clients to leverage its broad and deep expertise in bank connectivity and integration, as well as its experience with managing complex corporate treasury transformation projects, to alleviate in-house resource or expertise and experience constraints.