Brand Management

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Boots's 'Give it Some Boots' brand platform champions a range of real-life moments, says Chief Marketing Officer Charlotte Lock…

The Out of Home campaign creatively refreshes Guinness' brand and gives it timeless heritage says Stephen O'Kelly, Global Brand Director, Guinness, Diageo…

Brands are having to adapt to shifting consumer habits attributed to GLP-1 usage, says Henry Farr, Valuation Director of Brand Finance…

The campaign stars Fernando Mendoza and is designed to bring money conversations to life, says Scott Ford, US Bank's President of Wealth Management…