Remote Launches new Global Brand Campaign and Identity

Global workforce finance platform Remote has unveiled a complete brand redesign and repositioning to reflect its expanding market role.

Created in partnership with brand agency COLLINS, the repositioning comes as Remote experiences rapid growth in its core operational metrics. The company currently processes billions in payroll annually and has recorded 300% year-over-year growth in its payroll business.

“Our mission is distilled into three words: pay the world,” says Job van der Voort, CEO and co-founder of Remote. 

“A few months ago, we announced we were going all in on building the infrastructure to solve the really hard stuff: hiring and paying people compliantly, globally. Today, our brand matches the ambition and innovation of what we're building.”

A new visual identity

The updated visual identity incorporates design elements tied to global commerce. The new colour palette draws from currency notes in over 77 countries worldwide, featuring gradients of reds, oranges, greens, blues and violets.

The primary visual symbol is a structural cube representing modular infrastructure units that combine to support custom corporate frameworks.

“Our palette is pulled from currencies around the world,” says Job. “We pay people in a lot of local currencies every day, and pretending money comes in one corporate hue felt wrong.”

For a world that works

To support the repositioning, Remote is launching its largest marketing effort to date titled ‘For a World That Works’.

Produced with Stink Studios, the campaign includes digital and out-of-home advertising across major financial hubs including London, New York, Paris, Frankfurt, Amsterdam, Madrid and San Francisco throughout the fourth quarter of 2026.

Behind the repositioning

The rebrand specifically addresses hurdles faced by finance leaders managing international teams. 

According to Remote, its infrastructure can support the complexities arising from increasing operational difficulty with cross-border payments. 

Demand for cross-border payroll infrastructure is widening beyond tech sector early adopters, with Remote reporting rising adoption across broader industries looking to consolidate workforce expenditure and data.

Remote's system unifies payroll, employment records and operational workforce data within one system of record, eliminating hand-reconciled spreadsheets. 

“Global payroll is deceptive,” says Job. “On the surface it looks simple. Underneath, it’s a labyrinth of local tax codes, shifting statutory requirements, fragmented banking rails and currency conversions across dozens of jurisdictions. For global companies, getting it right is non-negotiable. 

“Getting it right takes heavy, unglamorous groundwork: local legal entities, connections into local payment systems and infrastructure built from the ground up. 

“We’ve built Remote that way from day one, and those years of foundations are what let us take on the rest. 

“Once we committed to that, our old brand stopped reflecting who we are. So we rebuilt it around the engine we actually run.”

Who are Remote’s key partners? 

• HiBob: Remote's partnership with HiBob centres on a comprehensive data integration designed to streamline international hiring, global payroll and HR management.
• Workday: Remote’s partnership with Workday connects global HR, compliance and payroll directly inside the Workday ecosystem.
• Slack: Remote features an official integration and partnership ecosystem listing with Slack that connects global HR, payroll and performance management tools directly into the Slack workspace.
• Xero: Remote’s integration with Xero streamlines financial accounting for businesses with international teams.