Pringles Embraces Spooky Season with New Campaign
Pringles is getting into the spooky spirit this year by giving its iconic can a haunting Halloween twist.
Launched 13 October, âOnce You Dropâ is the latest chapter of Pringlesâ âOnce You Pop, the Pop Donât Stopâ running campaign.
Co-created with BBDO New York and Weber Shandwich, the campaign will be distributed across social and online platforms in the run up to Halloween.
The snack brand has been recognised for its tongue-in-cheek adverts across the years and this seasonal campaign could take the crown with its dark humour approach.
Dying for a Pringles urn?
Within the campaign, Pringles is offering one die-hard fan the chance to win a final resting place in a branded urn.
The hero film features Dan The Funeral Man, a social media star who is also a licensed funeral director, checking over a casket.
The comedic ad spot shows Dan revealing that the inventor of the Pringles can was buried in his own iconic invention and encourages Pringles lovers to sign the âLast Will and Taste-Amentâ online to be in with the chance to have the same opportunity.
Out of those who pledge to be buried in the urn when they eventually âdropâ, one individual will be chosen at random and win the urn and a 200-year-supply of Pringles.
âLeaning into Halloweenâs dark humour and Gen Zâ taste for absurdist storytelling, weâre putting Pringles on the salty side of Halloween and rewarding the ultimate fan in the most lasting way possible, by making the Pringles can part of their legacy,â said Mauricio Jenkins, Vice President, Global Salty Snacks at Kellogg's.
Fans are able to enter until 22 October, with the winner announced around Halloween.
We’re putting Pringles on the salty side of Halloween and rewarding the ultimate fan in the most lasting way possible"
Creative ads taken next level
This isnât the first time the snack brand has taken a boldly creative approach to its advertisements. Earlier this year, Pringles launched a 60 second âPringleleoâ Super Bowl ad spot featuring musician Sabrina Carpenter.
The advert saw Sabrina building her perfect love interest out of Pringles and followed the pairâs whirlwind romance of dinner dates and lazy mornings in bed, all while she was taking bites out of her new partner âPringleleoâ.
- Pringles launched âOnce You Dropâ on 13 October as the latest chapter of its âOnce You Pop, the Pop Donât Stopâ campaign, giving its can a haunting twist for Halloween.
- The campaign was co-created with BBDO New York and Weber Shandwick and will run across social and online platforms.
- The hero film features Dan The Funeral Man, a social media star and licensed funeral director, who playfully reveals that the inventor of the Pringles can was buried in his own invention.
- Fans can sign an online âLast Will and Taste-Amentâ until 22 October for a chance to win a branded urn and a 200-year supply of Pringles.
- The campaign continues Pringlesâ run of tongue-in-cheek advertising, following the âPringleleoâ Super Bowl ad with Sabrina Carpenter and the âDuck Kingâ spot, while net sales have grown steadily across the year.
Prior to that, Pringles launched ‘Duck King’, a 30 second sport that followed a man using the crisps to create a pair of duck lips, only to then become leader of a real flock of ducks.
With its tongue-in-cheek ads, the snack brand is quickly becoming known for its comically unexpected campaigns that draw attention and build engagement.
Pringles has shown steady growth in net sales across the year with its high profile campaigns and increased shelf presence across retailers worldwide.
Who are Pringles' Key Partners?
- Burger King – Burger King UK partnered with Pringles to launch a limited-edition crisps range inspired by its iconic burgers. The collaboration brings the chain’s signature flavours to Pringles’ stackable format, giving fans a simple way to enjoy burger-style tastes in snack form.
- Xbox – Xbox teamed up with Pringles and Bethesda Softworks on a limited-edition Fallout 76 Mystery Flavour, launched in the UK and Ireland in January 2026. The tubes carry official Vault imagery, and the undisclosed flavour is meant to spark engagement and discussion.
