Discord Launches Two New Advertisement Features for Brands

29 September marked the official announcement of two new products launched to expand access to Discord’s advertising platform – ‘Discord Ads Manager’ and ‘Video Quests.’

As gaming continues to become a critical channel for marketers, ‘Discord Ads Manager’ aims to connect advertisers to the platform’s audience of 90 million daily active users.

The service will also present more accessible advertising to all businesses, regardless of size, while still delivering measurable results. This opens up opportunities for smaller marketers who previously needed a direct relationship with the sales team in order to advertise on the platform.

Nabib El-Rahman, Discord’s Vice President of Product, Business, says: “We want advertising on Discord to work for a studio launching its first game just as well as it does for the world’s biggest advertisers.”

Giving control to marketers

Ads Manager is Discord’s first self-serve campaign management platform that brings features like performance reporting and objective-based bid building into a single tool.

‘Discord Ads Manager’ also aims to connect all advertisers to the platform’s audience of 90 million daily active users.

While consistently associated with PC use, the gaming-focused chat platform has steadily established its mobile capabilities, which will be enhanced by ‘Video Quests’ designed to increase an ad’s watch time.

Based on the brand’s initial launch of ‘Quests’ last year, which required users to watch an advert until completion in exchange for rewards, users will now only need to watch each ad for approximately 15 seconds to receive “orbs” – discord’s in-platform currency that can be spent on banners and cosmetic items.

Commenting on the new launch, Nabib adds: “Discord Ads Manager puts more control directly in advertisers’ hands, while Video Quests give performance marketers a format that turns attention into action through an experience that feels native to Discord.”

Gaming enters the marketing chat

Two-thirds of Americans play video games, yet brands are only now beginning to push their services with in-game advertisements – and there is some catching up to do.

While not a video game itself, Discord is a core element in gaming’s social aspect, enabling users to interact with friends all over the world while playing hundreds of games.

Some brands have noticed the trend and leaned into the gaming market channel – in 2025, Walmart launched its own Minecraft Java server, known as Skyward. Jo Malone also experimented with product placement in Fortnite earlier this year, promoting its latest fragrance across a unique gaming map and embracing new market segments.

As marketing ushers into a new age, advertisers are needing to get creative with their strategies regardless of size. While Discord’s ‘Video Quests’ will run indefinitely, ‘Ads Manager’ is currently available with managed access for a select group of advertisers.

Its fully self-serve access is planned for early 2027.

Who are Discord's key partners?

• Sony – Sony is one of Discord's key investors, alongside Tencent, Greylock Partners and Accel. Its PlayStation platform also integrates with Discord, letting players link accounts and chat with friends, though that detail comes from my background knowledge, not the search results.
• AppsFlyer – AppsFlyer is a mobile attribution and analytics platform that partnered with Discord to measure Quests campaigns. It helps advertisers track conversion impact, app installs and in-app activity, and was used in a Second Dinner campaign delivering a 30% performance lift.
• Kantar – Kantar is a global brand measurement company that partnered with Discord to strengthen return-on-investment measurement and analytics for Quests. The partnership was announced alongside Orbs, helping advertisers understand the true impact of their Quests campaigns on Discord, its gaming audience and rewards.