Zoom Launches 'Zoom Got It Done' Marketing Campaign

Zoom has launched a new campaign as part of its ‘Zoom Ahead’ brand platform. 

The company’s new hero TV spot ‘Zoom Got It Done’ has been created to highlight the ways in which Zoom’s AI-first platform can help finish work originating in conversations.

Spanning both traditional and digital media, this campaign – which stars Kate McKinnon and was produced in partnership with Colin Jost’s No Notes Productions – focuses on demonstrating the breadth of Zoom’s product offering – such as AI agents and automated note-taking.  

It also follows on from the company’s ‘I use Zoom!’ advertisement from 2025, which starred Bowen Yang. 

“The first ad showed that people prefer Zoom. This one shows why: Zoom actually helps users get work done,” says Kimberly Storin, Chief Marketing Officer of Zoom. “Only Colin Jost and Kate McKinnon could turn that into a punchline instead of a product demo.”

Making product features ‘clear, digestible and funny’

Kate McKinnon stars in Zoom’s latest ad, playing the role of an evil CEO ordering her staff to “destroy Zoom once and for all” – with the ad finding ways to demonstrate the value of the platform through each attempt. 

This, Zoom says, is designed to showcase a variety of Zoom use cases through “zany yet accurate” comedy, in order to make an ad that could have been a feature readout into something “clear, digestible and funny”. 

Debuting in the first week of the NFL regular season on Monday Night Football, the campaign will continue across linear and connected TV, out-of-home (OOH) advertising and digital and social placements.

Building out Zoom’s AI capabilities

Alongside the launch of this ad, the company has said it will continue its wider Zoom Ahead brand platform. This includes creator partnerships, branded content assets and the company’s sponsorship of Major League Baseball, which involves supporting live events broadcasting and building out more interactive fan experiences. 

This Zoom Ahead campaign is designed to inform users of Zoom’s growing product capabilities, which the company calls “conversation to completion” – moving teams past meeting notes to finishing tasks. 

This, Zoom says, allows users to automate things like follow-up emails, meeting summaries and reports, with them also having the option to bring that context into third-party platforms. 

The company has been advancing its agentic AI capabilities as of late, with Zoom announcing earlier this year that it was releasing agentic AI tools designed to act as a collaborator, automate complex workflows and reshape the way employees work. 

This includes the ability for AI agents to analyse images, PDFs and text documents, learning context and delivering insights from the data autonomously. 

Lijuan Qin, Head of Product, AI at Zoom, said: “AI is no longer just a tool – it’s a trusted collaborator that helps users analyse, act and deliver with greater intent. 

“With AI Companion, people can move beyond managing work to truly accelerate their impact and shift from reactive productivity to proactive intelligence, where technology doesn’t just support work, it elevates it.”

Who are Zoom’s key partners?

• Amazon Web Services (AWS): Zoom’s cloud-based communication and collaboration platforms incorporate over 40 different AWS offerings, including compute, storage and encryption solutions. Zoom uses AWS to provide reliable, real-time, video-first communications at scale.
• Apple: Apple and Zoom’s partnership is designed to help users quickly and effortlessly connect with teams, partners and customers. 
• Palo Alto Networks: Palo Alto Networks and Zoom enable an exceptional user experience for their mutual customers, and help companies simplify and secure hybrid work.The integration between Autonomous Digital Experience Management by Palo Alto Networks and Zoom Quality of Service Subscription empowers IT teams to quickly troubleshoot and remediate issues with meetings.
• Klarna: Zoom partnered with Klarna to allow users of Zoom Workspace in the US, Sweden and Germany to pay for services using pay later options.