Marketing Strategy
This week, Marketing Chief covered Formula E's refreshed brand identity and Amélie Fortier-Cyr's appointment to the CDMO role at L'Oréal Canada
This week, Marketing Chief covered Formula E's refreshed brand identity and Amélie Fortier-Cyr's appointment to the CDMO role at L'Oréal Canada
Articles
This week,Marketing Chief covers Real Madrid's brand growth, Gen Z loyalty and SKIMS CEO Jens Grede on Kim Schraub's appointment as Chief Brand Officer
Calvin Klein's marketing strategy hinges on reaching 'as many people as possible' to boost engagement, says CMO Jonathan Bottomley
Jo Malone London debuts Sea Salt & Bergamot fragrance on Fortnite to reflect how people find and buy new scents, says Jo Dancey, Global Brand President
Calvin Klein's marketing strategy hinges on reaching 'as many people as possible' to boost engagement, says CMO Jonathan Bottomley
This week,Marketing Chief covers Real Madrid's brand growth, Gen Z loyalty and SKIMS CEO Jens Grede on Kim Schraub's appointment as Chief Brand Officer
This week, Marketing Chief reported on Lizzie Dewhurst being named CMO of Publicis Groupe Middle East, and the latest news from Citi, Vuori and Carhartt
Placing a spotlight on overlooked construction workers, Carhartt partners with NFL to commemorate the hardworking people required to construct a stadium