Marketing Strategy
Conran Design Groupās Global CEO Thom Newton says brand strategy has evolved from visual identity to a boardroom tool for assessing business health
Conran Design Groupās Global CEO Thom Newton says brand strategy has evolved from visual identity to a boardroom tool for assessing business health
Articles
The Advertising Standards Agency has banned a billboard advert for a Eucerin Serum over to a lack of evidence for its 'clinically proven' claims
Ford's 'American Value. For American Values.' marketing campaign has been designed to make its vehicles more accessible for American workers
Jason Warnke reveals how Accenture uses Copilot to maintain a consistent brand voice across 320+ creatives while completing routine tasks 15x faster.
Ford's 'American Value. For American Values.' marketing campaign has been designed to make its vehicles more accessible for American workers
The Advertising Standards Agency has banned a billboard advert for a Eucerin Serum over to a lack of evidence for its 'clinically proven' claims
Nubank's R$45bn investment in Brazil signals a strategic shift as the digital bank consolidates market dominance while eyeing full banking status in 2026
Fernando Machado will be Chief Brand Officer of Chipotle to lead the company's marketing strategy alongside its 'Recipe for Growth' plan
