McDonald's Walmart, Adobe: This Week's Top Marketing News

By Georgia Greetham

October 31, 2026

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Mozilla has launched its most ambitious marketing campaign yet. Credit: Mozilla

This week, Marketing Chief covered Firefox's latest marketing campaign, led by CMO John Solomon, and Adobe and Formula One's fan experience partnership

Firefox Looks to Bring Customers Back With Marketing Push

Mozilla has launched a new marketing campaign to tackle user attrition on Firefox.

The ‘Come Back to Firefox’ campaign – described by the company as one of its most ambitious campaigns yet – brings together early internet personalities, such as Bad Luck Brian, Overly Attached Girlfriend and Annoying Orange, to take people back to a more private internet.

The campaign hinges on a simple message: The internet you loved is still here, and Firefox is the easiest way back.

According to Mozilla, ‘Come Back to Firefox’ is aimed at people who once used Firefox and have now left – with the company’s data reports revealing that Firefox has gone from 237 million users in December 2021 to 197 million users in August 2026.

Firefox was there then, we're here now, and what we stand for matters more than ever. People who left Firefox years ago will find a browser that's more private and gives them more control, including over AI"
John Solomon, Chief Marketing Officer at Mozilla.

The McDonald's campaign for the 2026 FIFA World Cup was one of its largest ever. Credit: McDonald's

McDonald's Ends FIFA World Cup Sponsorship

An iconic partnership is coming to an end.

After 32 years, McDonald’s is ending its partnership with the FIFA World Cup, with FIFA confirming that the fast food giant’s current agreement will expire at the end of 2026.

This follows concerns from McDonald’s that the company’s campaign for the FIFA World Cup 2026 did not meet expectations, with Chief Financial Officer Ian Borden sharing that much of its Q2 performance can “largely be attributed” to the campaign.

“While the campaign provided a lift to the business and generated excellent system excitement, the campaign underperformed versus our expectations,” Ian explained.

Prior to the announcement, Ian said in a Q2 earnings call that the company was “taking actions in the near term,” to address underperformance.

Players can win exclusive in-game rewards like a Domino's themed skin or a Cheesy Cube Pet | Credit: Minecraft

Minecraft Loads in with Domino’s in New Campaign

What happens when pizza, collectible pizza boxes and exclusive merch combine? A collaboration between Minecraft and Domino’s forms, of course.

Launched 26 October, Domino’s is teaming up with “Minecraft Dungeons II”, the latest installment of the video game franchise.

With the opportunity to win collectible boxes and in-game cosmetics when gamers purchase a Domino’s pizza, the limited-time partnership aims to boost sales and awareness for both brands.

Key facts of the week

Firefox recorded 237 million active users in December 2021.
McDonald's first partnered with the FIFA World Cup in 1994.
Domino’s teamed up with “Minecraft Dungeons II” on 26 October for a limited-time collaboration that includes collectible pizza boxes and exclusive merch.
Walmart has launched a holiday marketing campaign titled "A Who Knew Carol", inspired by the classic film "The Muppet Christmas Carol".
Formula 1 has a global fanbase of more than 830 million people.

Walmart has launched its 2026 holiday campaign. Credit: Walmart

Walmart Launches 'Who Knew' Holiday Campaign

Walmart is gearing up for the holidays.

The company has launched its holiday marketing campaign “A Who Knew Carol,” inspired by the holiday classic “The Muppet Christmas Carol”.

“‘A Who Knew Carol’ brings Walmart’s holiday campaign to life in a way that's playful, memorable and full of unexpected surprises all season long,” says William White, Chief Marketing Officer of Walmart.

“By pairing the enduring charm of The Muppets with Walton Goggins’s humour, we’re showing that Walmart can surprise customers with the brands, gifts, deals and convenience they need to make the season even more joyful.”

Adobe has become the Official AI Fan Experience Partner for BWT Alpine Formula One Team. Credit: Adobe

Adobe and Formula One Launch Fan Experience Partnership

Adobe and BWT Alpine Formula One Team have announced a global premium partnership to reshape fan experiences through AI – with Adobe becoming the Official AI Fan Experience Partner for the team.

This follows record-breaking growth for Formula 1.

According to the company, the sport now boasts more than 830 million fans globally, with the first half of the season delivering 11 consecutive sell-out Grands Prix and six new circuit attendance records.

Brazil in particular has seen significant viewership growth, with race weekends delivering audiences up to five times larger year-over-year.

In fact, the British Grand Prix reached 18 million viewers across Brazil’s TV Globo and SportTV3 – making it the highest audience for the event in eight years.

Who are Mozilla’s key partners?

NVIDIA: The partnership between Mozilla and NVIDIA spans several key technical collaborations and gaming interactions, with NVIDIA adding official support for Mozilla Firefox on Windows for GeForce NOW in August 2026.
Mistral: An integration bringing open AI models into the Firefox Smart Window beta assistant for users in France and North America, prioritising multilingual support and privacy.
Amazon Web Services (AWS): AWS and Mozilla have collaborated on several open-source, cloud and spatial computing initiatives.
Fastly: The partnership between Mozilla and Fastly focuses on advancing web privacy, open-source infrastructure and secure network technologies for the Firefox browser.