lululemon, The Ordinary, Allwyn: This Week's Marketing News
lululemon Appoints Ben Hallam as Chief Brand Officer
lululemon has a new Chief Brand Officer.
The company has announced that Ben Hallam, formerly Senior Vice President and Chief Marketing Officer at Four Seasons Hotels and Resorts, will be taking on the leadership role, reporting directly to CEO Heidi O’Neill.
According to lululemon, as Chief Brand Officer he will lead the company’s global brand marketing, brand creative, store experience and community – including sports marketing, partnership and social impact.
Ben will also work closely with product, commercial and regional leaders to create a more distinctive and consistent brand expression across the customer experience globally.
“I’ve always believed that the strongest brands are built at the intersection of product, culture and community,” says Ben. “lululemon has long brought these together – creating not just products people love, but meaningful connections that exist well beyond them.”
“That legacy, and the incredible team I am joining, make the opportunity to help shape what comes next particularly energising.”
Alongside Ben’s appointment, the company has also announced that it had named Emily Sunderland its new Chief Strategy Officer, effective November 23, 2026.
“I've always believed that the strongest brands are built at the intersection of product, culture and community."
How The Ordinary is Disrupting Beauty Marketing
The beauty industry has, for many years, had a reputation rooted in misleading advertising – but many brands are now looking to challenge that reputation and build a more radically honest marketing model.
According to Yasmin O’Neal, Senior Director for Global Brand and Impact of DECIEM – owner of category-disrupting beauty brand The Ordinary – beauty brands can drive positive change by leading with values and empowering consumers with truth.
Speaking exclusively with Marketing Chief, Yasmin discusses challenging industry norms, balancing values with bold creative marketing and advice for young marketers aiming to disrupt the industry.
- Ben Hallam has been appointed as lululemon’s new Chief Brand Officer, reporting directly to CEO Heidi O’Neill.
- The Periodic Fable campaign won the Health and Wellness Grand Prix at the Cannes Lions International Festival of Creativity.
- Allwyn UK officially took over the operation of The National Lottery in February 2024.
- ProcureAbility guides its marketing strategy using three core principles: intent, influence and scale.
- 85% of Gen Z consumers self-gift during the holiday season.
Allwyn UK Names Interim CMO for National Lottery Growth
Allwyn UK has announced an update to its leadership structure as it continues its transformation of The National Lottery, which it took over operation of in February 2024.
Among these changes is the announcement that the company will be appointing a Chief Marketing Officer to bring together brand, marketing, creative, CRM, communications, product marketing, winners’ services and customer experience under one umbrella to create a stronger and more consistent connection with players.
Stephen Taylor, the CEO and Founder of CMO Thrive, will be joining the company as Interim Chief Marketing Officer as the company begins its search for a permanent CMO.
“I'm excited for the chance to work on a brand I have grown with,” says Stephen. “The heritage, reach and purpose of The National Lottery is second to none.
“For more than 30 years, The National Lottery has brought people together through the possibility of winning, while generating billions of pounds for Good Causes across the UK.”
ProcureAbility CMO: Scaling AI in Procurement Marketing
How are marketers in the procurement industry preparing for the future?
According to Kathleen M. Pomento, Chief Marketing Officer of ProcureAbility, ‘future-ready’ procurement means anticipating and adapting to change before it becomes a business imperative.
In a conversation with Marketing Chief, Kathleen explores how ProcureAbility drives growth through data-driven marketing, targeted ICP strategies, authentic people-first culture and leading-edge thought leadership.
Urban Outfitters Launches Gen Z Holiday Campaign
Urban Outfitters is rolling out ‘All Together Now: More the Merrier’, an omnichannel marketing campaign focused on shared experiences and personal style for the holiday season.
Building on the retailer’s ‘All Together Now’ platform, the creative focuses on the social rituals of celebration – from outfit selection and preparation to spending time with friends.
“At Urban Outfitters, everything starts with understanding our customer,” says Shea Jensen, President of Urban Outfitters.
“More the Merrier brings together the products, brands and experiences they love, with new ways to discover and make the holiday season even more memorable.”
Who are lululemon’s key partners?
- Amazon Web Services (AWS): AWS is lululemon’s main cloud infrastructure partner, running its digital ecosystem, mobile applications and testing, development and production environment.
- Salesforce: Salesforce powers the company's omnichannel customer relationship management and digital clienteling operations. Through tools such as Service Cloud and Agentforce, store associates and customer support teams access real-time guest insights to deliver tailored shopping experiences.
- KPMG: KPMG has helped transform the company’s customer support operations.
- Peloton: Peloton and lululemon have a five-year global strategic partnership, with lululemon offering co-branded clothing collections across its retail stores and online.
Company portals
Executives
Ben Hallam
Chief Brand Officer
Kathleen M. Pomento (Canavan)
Chief Marketing Officer
Shea Jensen
President
Stephen Taylor
Interim CMO
Yasmin O'Neal
Senior Director of Global Brand & Impact
