Formula E, Target, Omnicom: This Week's Top Marketing News

By Georgia Greetham

October 03, 2026

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Formula E is updating its visual identity. Credit: Formula E

This week, Marketing Chief covered Formula E's refreshed brand identity and Amélie Fortier-Cyr's appointment to the CDMO role at L'Oréal Canada

Formula E Unveils Refreshed Brand Identity Ahead of New Era

Formula E has unveiled its new brand identity.

This rebrand – designed to signal an evolution for Formula E – coincides with the launch of the GEN4 race car in December, Formula E’s biggest global calendar to date, a new global streaming partnership with Disney+ and a new sporting format for the 2026/27 season.

“For Formula E, we didn't want to just blend in with traditional motorsport,” says Ellie Norman, Chief Marketing Officer of Formula E.

“As a challenger brand, we wanted to build something highly kinetic, visceral and unmissable – designed just as much for a gaming screen or a TikTok feed as it is for the trackside fan. An incredible amount of heart went into this.”

Amélie Fortier-Cyr is the new Chief Digital and Marketing Officer of L'Oréal Canada. Credit: L'Oréal

L'Oréal Canada Appoints Amélie Fortier-Cyr as CDMO

L'Oréal Canada has appointed a new Chief Digital and Marketing Officer.

Amélie Fortier-Cyr is taking on the role after close to 20 years with the company – succeeding Marc Dicko, who has moved on to a role as Chief Digital and Marketing Officer for L'Oréal SAPMENA after nearly four years in Canada.

“It is a tremendous privilege to return to the Canadian ecosystem,” says Amélie. “The foundations are remarkably solid, and our teams demonstrate exemplary agility, forward-looking vision and a desire to progress every day.

“I am thrilled to join this collective energy to combine business rigour, innovation and human connection, and to continue driving our brands ever higher.”

I am thrilled to join this collective energy to combine business rigour, innovation and human connection, and to continue driving our brands ever higher.”
Amélie Fortier-Cyr, Chief Digital and Marketing Officer of L'Oréal Canada

Valerie Carlson, Global Chief Creative Officer of Critical Mass. Credit: Valerie Carlson/LinkedIn

Q&A: Critical Mass Chief Creative Officer on Brand Building

Do marketing and creative leaders need to get more comfortable with being uncomfortable?

According to Valerie Carlson, Global Chief Creative Officer of Critical Mass, looking at things in new ways is essential for today's marketing leaders.

Ahead of her panel ‘The CMO Summit’ at the CXO Summit, Valerie explores the unique ways CMOs can approach brand building – and how marketing teams and skill sets are evolving with new technologies.

Secure your tickets to the CXO Summit now.

Key facts of the week

Formula E recorded a 47% increase in video views for its most recent season.
Amélie Fortier-Cyr has worked within the L'Oréal Group for 19 years, having first joined in 2007.
Target launched a new ad campaign called "Inside Out," with a phased rollout from back-to-school through the holiday season.
Omnicom was ranked first across all evaluated categories in the 2026 Gartner Critical Capabilities for Global Digital Marketing Agencies report.
The CXO Summit will take place over the 7th and 8th of October 2026.

Target's campaign places its iconic red bags at the forefront of advertising | Credit: Target

Target Centralises Design in New ‘Inside Out’ Campaign

In a world where creative marketing angles are required to drive attention towards brands, Target has hit the mark.

‘Inside Out’ is the brand’s latest ad campaign and will roll out in phases between the back-to-school period through to the festive season.

The campaign is currently planned for distribution across television, streaming, digital, social and audio platforms.

Omnicom has been ranked first across all evaluated categories in the 2026 Gartner Critical Capabilities for Global Digital Marketing Agencies report. Credit: Omnicom

Omnicom Named a Leader in Gartner Agency Rankings

Omnicom has announced that it has been ranked first across all evaluated categories in the 2026 Gartner Critical Capabilities for Global Digital Marketing Agencies report.

These categories included Global Brand / Marketing Campaign Execution, Omnichannel Content Creation, AI-Driven Marketing Innovation, Data-Driven Performance Marketing, Digital Commerce and CX Overhaul, B2B Marketing and Website and Digital Product Design.

The agency was also recently named a leader in the 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies, alongside the likes of VML and DEPT.

According to Omnicom, this recognition can be largely attributed to its technological advancements, with the company saying its expertise in marketing technology strategy, organisational design and change management, complemented by its AI and data capabilities, has played a key role in helping its clients bring in new marketing solutions and make meaningful transformations.

Who are Formula E’s key partners?

Google Cloud: Google Cloud has a multi-year partnership with Formula E, and has been named Principal Artificial Intelligence Partner of the ABB FIA Formula E World Championship.
Lenovo: In the 2025/26 season, Lenovo joined Formula E as an AR and Digital Content provider.
Tata Communications: Tata Communications is the official broadcast distribution provider for the ABB FIA Formula E World Championship.
DHL: As Formula E’s official logistics partner, DHL is responsible for all logistical moves for the competing teams and Formula E’s travelling infrastructure.