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This week, Marketing Chief Magazine reported on the latest news from General Motors, Coca-Cola, CultureLab, Siemens, AstraZeneca and more

Companies such as Hyundai and Febreze designed unique campaigns globally to increase brand visibility with a key focus on the Fifa World Cup

Pepsi’s new ‘You Deserve a Treat’ campaign rolls out with a curious mascot and pop up experiences across the UK to promote the range’s new flavours

The campaign comes in the form of a five-part mini-series amid a rising trend of micro-dramas and episodic advertising content