L'Oréal Canada Appoints Amélie Fortier-Cyr as CDMO

L'Oréal Canada has appointed a new Chief Digital and Marketing Officer. 

Amélie Fortier-Cyr is taking on the role after close to 20 years with the company – succeeding Marc Dicko, who has moved on to a role as Chief Digital and Marketing Officer for L'Oréal SAPMENA after nearly four years in Canada. 

“It is a tremendous privilege to return to the Canadian ecosystem,” says Amélie. “The foundations are remarkably solid, and our teams demonstrate exemplary agility, forward-looking vision and a desire to progress every day. 

“I am thrilled to join this collective energy to combine business rigour, innovation and human connection, and to continue driving our brands ever higher.”

Global leadership experience

Over the course of her 19-year career within the L'Oréal Group, Amélie has worked across the company’s markets in Canada, the US, France and the UK.

She first joined the group in 2007 as an International Group Product Manager for Vichy, before going on to take on key management roles – such as Managing Director for Vichy USA, Assistant Vice President of Marketing for L'Oréal Paris USA, Brand Director for Vichy Canada and General Manager of Lancôme Canada, where she helped position it as a number one luxury brand. 

Most recently, she has held the role of General Manager of L'Oréal Paris UK & Ireland, which she took on in 2023. 

During her time in this role, Amélie has driven significant transformations, such as the refocusing of its media strategy and the success of major campaigns, which also serving as its Ethics Correspondent. 

According to L'Oréal, her deep knowledge of the group combined with her previous experience in digital transformation and innovation make her the “natural choice” to lead L'Oréal Canada’s marketing strategy.

“It is a great pleasure to welcome Amélie back to the L'Oréal Canada team as Chief Digital & Marketing Officer,” says Stéphane Bérubé, President and CEO of L'Oréal Canada. 

“With her exceptional track record within the Group, spanning Paris, the UK and the United States, coupled with her strong Canadian roots, Amélie brings a truly global vision and recognised expertise in media innovation and digital transformation. 

“Her inspiring leadership makes her the ideal person to write this next chapter alongside our teams.”

Leadership shifts 

Amélie is taking over the CDMO role from Marc as he moves over to L'Oréal SAPMENA, where he will oversee the zone’s digital, e-commerce and marketing strategy across more than 35 markets – which represent more than three million consumers. 

Marc has spent more than 15 years with the company as a whole, first joining in 2011 as a Digital Marketing and CRM Project Manager. 

More recently, he has held roles such as the Senior Digital Manager for the Chief Digital Officer team in L'Oréal China, Chief Digital and Marketing Officer for L'Oréal Taiwan and Chief Digital and Marketing Officer for L'Oréal Canada.

“SAPMENA is one of the most dynamic and diverse regions in the world, home to incredible consumers, cultures, talent and some of the fastest-evolving beauty and digital ecosystems,” Marc says of his appointment. 

“I’m looking forward to working with our teams across the region to continue pushing the boundaries of creativity, technology, consumer experience and marketing transformation, and ultimately to help build the future of beauty.”

Who are L'Oréal’s key partners?

• NVIDIA: L'Oréal’s partnership with NVIDIA focuses on accelerating and redefining beauty innovation through AI-driven computational chemistry. 
• IBM: IBM and L'Oréal have collaborated to develop a custom AI foundation model engineered to increase consumer satisfaction. 
• Google: L'Oréal partners with Google to use advanced cloud computing, AI and automated marketing tools to scale its global beauty tech and digital advertising.
• Accenture: The company previously partnered with Accenture to help it use data and advanced technologies to deliver a more authentic and human-centred consumer experience across its brands.