Accenture, Workday, Monzo: This Week's Top Marketing News

Accenture and MotoGP Partner to Improve Fan Experiences

MotoGP Group is partnering with Accenture to power the next phase of its direct-to-fan offering. 

Through the collaboration, MotoGP is harnessing Accenture’s technology capabilities and sports streaming expertise to improve the fan experience, deliver richer content and create new ways to engage with the sport's growing fanbase. 

This new platform will be unifying MotoGP properties, such as MotoGP, Moto2, Moto3 and World Superbike, under a single technology architecture – while still keeping each experience tailored to its audience. 

Accenture’s Media Engage platform will be powering this transformation, helping MotoGP deliver greater speed to market. This will allow the organisation to more easily launch, personalise and optimise experiences for fans across regions.

Who are MotoGP’s key partners?

• Accenture: Accenture is partnering with MotoGP to power the next phase of its direct-to-fan offering. MotoGP is harnessing Accenture’s technology capabilities and sports streaming expertise to improve the fan experience, deliver richer content and create new ways to engage with the sport's growing fanbase. 
• Lenovo: Lenovo's partnership with Ducati Corse is redefining MotoGP. Innovation, AI and advanced technology combine with a passion for excellence, driving unparalleled performance through teamwork and collaboration.
• Tata Communications: Tata Communications serves as the exclusive broadcast and connectivity supplier for MotoGP, transforming how live races are delivered to hundreds of millions of households globally.
• Amazon Web Services (AWS): MotoGP partners with AWS through technology collaborations and analytics providers to deliver advanced data packages, performance indexing and scalable cloud architectures. 

Workday Appoints New CMO to Lead Global Marketing

Workday has appointed a new Chief Marketing Officer. 

Effective October 5 2026, Sarah Kennedy Ellis will be leading the company’s global marketing and communications organisation, responsible for Workday’s brand narrative and growth strategy as it continues its investments in AI. 

“I couldn't be more excited to welcome Sarah to the Workday leadership team,” says Aneel Bhusri, Co-Founder, CEO, and Chair of Workday. 

“She's driven growth at scale for some of the biggest technology companies in the world, and has spent the last decade at the centre of enterprise AI. 

“As every organisation actively navigates the future of AI to better manage their people and their money, Sarah's unique ability to translate complex technological shifts into compelling, customer-centric stories is exactly what we need.”

Monzo Scales European Marketing Through Adclear

Monzo is extending its partnership with compliance platform Adclear to all three of its live markets as it accelerates European growth following its full banking licence from the European Central Bank and Central Bank of Ireland at the end of last year.

The rollout covers websites, social media, advertising, in-app content and outbound communications for Monzo’s current accounts, joint accounts, business accounts and savings pots.

“Great marketing earns trust rather than claiming it, and everything we put out has to live up to the promises we make to our customers,” says AJ Coyne, Chief Marketing Officer at Monzo. “It also has to move at the pace we do. That's where Adclear comes in.”

Novo Nordisk Rebrands to Novo Amid Modernisation

Novo Nordisk is undergoing a major rebrand. 

The company is dropping the ‘Nordisk’ from its name, nearly 40 years after the originally named Nordisk Insulinlaboratorium and Novo Terapeutisk Laboratorium merged in 1989, launching a refreshed brand identity and a new set of principles. 

This includes a new logo, as well as updated brand colours and typography designed to be dynamic, approachable and modern – with the brand introducing a ‘Lasting Blue’ colour to anchor the brand, as well as a ‘Now Turquoise’ accent colour.

These changes come as the brand looks to modernise, with Novo sharing in a press release that new developments in technology mean that people are looking to engage with their health in “new and different ways”. 

Because of this, the company says, healthcare needs to become more responsive and easier to fit into everyday life. 

Estée Lauder Announces Strategy to Grow AI Brand Visibility

Estée Lauder is looking to grow its brand visibility as AI changes product discovery. 

The company has announced a global strategic partnership with AI marketing platform Profound, with the aim of being prestige beauty’s leader in AI-native discovery. 

Sharing the news of the partnership on LinkedIn, James Cadwallader, CEO and Co-founder of Profound, said that he was “honoured” to announce Profound’s collaboration with Estée Lauder, saying that the beauty company would "deploy Profound to its full global brand portfolio, operationalising AI marketing at scale”.