Accenture and MotoGP Partner to Improve Fan Experiences

MotoGP Group is partnering with Accenture to power the next phase of its direct-to-fan offering. 

Through the collaboration, MotoGP is harnessing Accenture’s technology capabilities and sports streaming expertise to improve the fan experience, deliver richer content and create new ways to engage with the sport's growing fanbase. 

This new platform will be unifying MotoGP properties, such as MotoGP, Moto2, Moto3 and World Superbike, under a single technology architecture – while still keeping each experience tailored to its audience. 

Accenture’s Media Engage platform will be powering this transformation, helping MotoGP deliver greater speed to market. This will allow the organisation to more easily launch, personalise and optimise experiences for fans across regions.

“MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport,” says John Peters, Global Media & Entertainment Lead at Accenture.

“As sports organisations build deeper, more direct relationships with fans, the opportunity lies in bringing together audience engagement, content and monetisation on a connected platform that can continually evolve with changing fan expectations. 

“By combining MotoGP’s deep understanding of its fans and the sport with Accenture’s Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences.”

Increasing audience engagement

As part of the collaboration between MotoGP and Accenture, the two companies will co-innovate through Accenture partners, such as AWS, to explore new ways to deepen engagement with audiences and improve ways for fans to consume content. 

Fans will have a multi-camera viewing experience, with customisable race coverage and live sports data integrated into the livestream. 

As the collaboration progresses, MotoGP Group says that future updates will introduce immersive experiences that have been designed to bring audiences “even closer to the action”. 

“MotoGP has always been defined by innovation, pushing the limits of what's possible both on and off the track,” says Gorka Llort Igal, Digital Business Director of MotoGP Group. 

“As we continue to grow our global audience, we're focused on creating a direct-to-fan experience that matches the excitement, emotion and intensity of the world's most exciting sport. 

“Through our collaboration with Accenture, we're building a platform that will bring fans closer to the action than ever before, with more personalisation, deeper insights, greater interactivity and richer content.”

MotoGP fanbases grow

This partnership comes after a historic year of growth for MotoGP. 

In 2025, the season began with a refreshed brand identity, and saw its global fanbase rise 12% year-on-year to 632 million. 

Race weekends welcomed a record-breaking 3.2 million attendees, with the season shattering nine attendance records.

TV audiences, meanwhile, grew by an average of 9% at each Grand Prix, with viewership for the Sprints jumping 26% when compared to the year prior. The organisation’s digital presence also grew, with social media followers passing 60 million and engagement across those channels climbing to 61%. 

Who are MotoGP’s key partners?

• Accenture: Accenture is partnering with MotoGP to power the next phase of its direct-to-fan offering. MotoGP is harnessing Accenture’s technology capabilities and sports streaming expertise to improve the fan experience, deliver richer content and create new ways to engage with the sport's growing fanbase. 
• Lenovo: Lenovo's partnership with Ducati Corse is redefining MotoGP. Innovation, AI and advanced technology combine with a passion for excellence, driving unparalleled performance through teamwork and collaboration.
• Tata Communications: Tata Communications serves as the exclusive broadcast and connectivity supplier for MotoGP, transforming how live races are delivered to hundreds of millions of households globally.
• Amazon Web Services (AWS): MotoGP partners with AWS through technology collaborations and analytics providers to deliver advanced data packages, performance indexing and scalable cloud architectures.