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According to Formula E CMO Ellie Norman, the partnership is designed to help Formula E drive growth and connect with a future-focused audience

Omnicom folds two media agencies into one as it cuts 7,200 roles since buying Interpublic, with analysts expecting the same again by 2027

New research has found a link between cultural relevance and company valuation, with culturally relevant brands worth close to three times more

McDonald’s sauces are taking the centre stage in its new multichannel marketing campaign with Leo UK and introduces fans to three brand new dips