Operations
According to Rival Technologies CMO Paula Catoira, brand loyalty is tied to consumer understanding, as Apple takes the top spot in new research
According to Rival Technologies CMO Paula Catoira, brand loyalty is tied to consumer understanding, as Apple takes the top spot in new research
Articles
Giorgio Armani Beauty has named freeskier Eileen Gu its Global Make-up Ambassador, a bet on athletes as they chase younger buyers and the Chinese market
Julie Masino steps down after a rebrand that erased Uncle Herschel and wiped US$100m off Cracker Barrel, as Bloomin' Brands' David Deno takes over
Omnicom folds two media agencies into one as it cuts 7,200 roles since buying Interpublic, with analysts expecting the same again by 2027
Julie Masino steps down after a rebrand that erased Uncle Herschel and wiped US$100m off Cracker Barrel, as Bloomin' Brands' David Deno takes over
Giorgio Armani Beauty has named freeskier Eileen Gu its Global Make-up Ambassador, a bet on athletes as they chase younger buyers and the Chinese market
According to Formula E CMO Ellie Norman, the partnership is designed to help Formula E drive growth and connect with a future-focused audience
The release of Coca-Cola's new global visual identity will make the brand feel ‘more Coca-Cola’ and strengthen its brand consistency