Top 10: CMOs Driving Sustainable Growth

Chief Marketing Officers are responsible for overseeing their company's marketing operations and monitoring engagement and growth.

Sometimes, instrumenting projects to achieve growth is the easiest part. It's maintaining it over time which gets difficult.

Marketing Chief will be ranking the Top 10 CMOs who are holding down a steady course of growth like it's natural.

Read more to find out who has been ranked number one.

10. Joon Silverstein

Company: Coach
Revenue: US$2.354mil

CMO for just over a year, Joon is creating waves of impact at Coach for her sustainable, innovative approaches.

Instrumental to the launch of Coachtopia, Joon dedicates the sub-brand to circularity in fashion, with vibrant designs and commitment to environmental change.

Coachtopia has driven record sales for Coach and made popular by Gen Z customers who are looking for sustainable luxury.

Joon is also educating individuals on the relationship between waste and human progress. 

Speaking up about the importance of sustainability, she aims for a circular future for fashion.

9. Chris Davis

Company: New Balance
Revenue: US$9.2bn

Before appointing Chris as CMO, it seemed impossible to keep people talking about New Balance.

Now after more than a decade in the role, Chris has completely reinvented the brand, always emphasising the importance of emotional storytelling and cultural engagement.

Chris has been instrumental in New Balance’s financial growth, doubling its 2020 revenue and becoming a leading footwear brand for several market segments, including Gen Z.

Expanding into new sports categories and collaborating with luxury brands like the Prada Group, Chris has turned the outdated “dad shoe” into a high end footwear brand.

8. Kelly Mahoney

Company: Ulta Beauty
Revenue: US$12.39bn

Dedicated to building cultural relevance, deepen personalisation and drive measurable business growth, Kelly leads Ulta’s marketing with a bold approach.

Kelly is driving sustainable growth for Ulta Beauty through a focus on cultural partnerships, blending brand building with omnichannel marketing. 

Combining first-party data with social media and brand storytelling, Kelly aims to create connected campaigns that foster long term guest loyalty.

Appointed in February 2025, Kelly is leveraging digital marketing to drive sustainable growth for Ulta.

7. Yves Briantais

Company: Carlsberg
Revenue: US$13.489bn

In 2024, Carlsberg created the role of CMO and appointed Yves Briantais for it. Since then, Yves has been driving innovation and leveraging consumer insights. 

Yves has enhanced Carlsberg’s design and packaging capabilities to ensure resource efficiency and a commitment to sustainability.

Bringing nearly three decades of experience in marketing, Yves is committed to strengthening brand equity and long term demand.

Carlsberg maintaining brand strength allows for more sustainable revenue growth, and integrating sustainability into brand positioning creates value for consumers and stakeholders.

6. Tressie Lieberman

Company: Starbucks
Revenue: US$36bn

Connection and convenience. Tressie emphasises that these two elements are essential for delivering world class service to consumers.

Starbucks’ strong brand identity and cultural relevance means sustainable approaches are an important metric.

Tressie has kept a sustainable approach through balancing immediate commercial performance with long term brand development, with a “brand over time, sales overnight” principle.

Supporting both current revenue and future customer loyalty with this principle creates sustainable growth for Starbucks.

5. Frank Cooper III

Company: Visa
Revenue: US$40bn

Since being appointed Visa’s CMO in May 2022, Frank has driven sustainable growth by focusing on the intersection of culture and commerce.

Frank has consistently aligned personal interests with professional paths and leveraged cultural branding to strengthen Visa’s brand relevance.

In the payment industry, Frank knows that customer trust and loyalty is vital. This is why he reinforces Visa’s purpose of enabling individuals, businesses and economies to thrive.

The CMO is driving sustainable growth by strengthening stakeholder confidence while supporting long term business growth.

4. Patrick Stokes

Company: Salesforce
Revenue: US$41.52bn

Patrick only stepped into Salesforce’s CMO role this February, but he is already driving sustainable growth.

He leads Salesforce’s AI powered ‘Agentic Enterprise’ strategy which helps customers improve productivity and reach measurable outcomes. This is achieved by combining verified data with AI and business applications.

Patrick is driving sustainable growth by promoting responsible AI adoption and enhancing marketing effectiveness through AI driven automation and personalisation. 

An instrumental part of his strategy includes deepening customer relationships and increasing platform usage across the globe.        

3. Asmita Dubey 

Company: L’Oréal  
Revenue: US$51.74bn

Focusing on innovative strategies and a data-driven approach, Asmita has established a reputation for impactful marketing.

She has repeatedly grown L’Oréal’s brand and seemingly has no plans to slow down, a sustainable move in itself. 

Equipped with the belief that creativity and technology are inseparable, Asmita urges marketers to use both sides to keep competitively relevant.

Overseeing its global campaigns and responsible for maintaining L’Oréal’s successful brand identity, Asmita’s visions come to life through augmented marketing.

This combines traditional and modern marketing techniques with some of the best technology currently available.

2. Erin Condon

Company: CVS
Revenue: US$402.07bn

In order to maintain the healthcare brand’s positioning, CVS’ Chief Marketing Officer Erin Condon implements a growth driven marketing strategy that focuses on adaptability and innovation. 

Erin is a strong marketing leader with a talent for thinking on her feet and adapting to an ever changing world. Marketing requires an individual to be ready for anything, and CVS can guarantee Erin will be ready to adapt its strategy whenever needed.

She aims to transform CVS’ current marketing team in order to stay relevant in a demanding market – building a team of strategists, analysts and planners to ensure all marketing bases are covered.

To ensure sustained growth, Erin has welcomed technology into her approaches, aware that marketing is rapidly turning digital.

1. Lorraine Twohill

Company: Google
Revenue: US$402.84bn

Lorraine has played an instrumental role in driving Google towards sustainable growth since being appointed as its CMO almost two decades ago, in 2009.

Lorraine has consistently kept one step ahead of the competition and guides the company through major growth waves including Chrome, Android, YouTube and now Gemini AI.

Focusing on a user-first approach in her marketing visions, the established CMO leverages AI tools for deeper user insights. This allows Google to quickly adapt to cultural change and ensure it remains innovative and responsive to users’ needs.

Through her strong storytelling and relentless focus to put the user at the forefront of every marketing decision, Lorraine is known for her experimentive nature in marketing.

Lorraine’s true passion for her work and Google as a company helps strengthen customer engagement, accelerate product adoption and sustain long term growth.