How Formula E Transforms Fan Experience with AI Centres

Formula E and Infosys have launched an AI-powered Race Centre designed to deliver real-time data and interactive features to motorsport audiences. 

The platform processes race information through artificial intelligence systems and presents it through a centralised digital interface.

The collaboration between the electric racing series and the technology company uses Infosys Topaz and Infosys Cobalt to create what the organisations describe as a cloud-native platform capable of handling global demand. 

The system processes data points from races and converts them into visual dashboards and commentary.

"Formula E is a powerful platform to demonstrate how AI can reshape sports," says Sumit Virmani, EVP and Global Chief Marketing Officer at Infosys. "With Infosys Topaz and Infosys Cobalt at the core of the new Race Centre, we are redefining the race-day experience from real-time, responsible AI insights to cloud-native scale that meets global demand. 

“This season, fans can expect intelligent commentary, deeper explainers and richer interactions that extend beyond the broadcast window. We're optimistic about what comes next – together with Formula E, we're building a futuristic blueprint of how AI and cloud can elevate performance and storytelling, across the world of sport."

Real-time data processing

The Race Centre processes more than 1.5 million data points generated during each race. 

Topaz agents distill this information to create dashboard displays that include race control updates, race positions and car movements. These elements feed into a 2D racetrack visualisation as part of the interactive dashboard.

A Gen AI commentary engine built on Topaz's AI foundation delivers race narration during events. The system processes context from ongoing race conditions to generate commentary in real time.

Interactive features include audience prediction tools for podium outcomes during practice and qualifying sessions. Fans can also participate in voting for PIF Driver of the Race.

Fan engagement and tracking tools

The platform includes PITBOOST tracking, which monitors the fast-charging capabilities during mandatory pit stops. 

This feature provides visibility into charge stops and allows audiences to observe how driver positions during these stops could affect race momentum.

The system offers driver tracking functionality, enabling users to follow a selected driver throughout the race. This provides access to information about race development including overtakes and attack mode deployments. The tracking feature remains available at any point during the race.

Integrating telemetry and timing

The platform combines live telemetry, timing data and race control inputs into a single interface. Infosys and Formula E have configured the system to process these data streams and present them to users in real time.

"Formula E's vision is to lead the future of sustainable motorsport and technology is the catalyst that continues to push our sport forward," says Dan Cherowbrier, Chief Technology Officer at Formula E. 

"With Infosys, we're elevating how fans experience every lap with clearer insights, more interactive moments and greater accessibility to the stories unfolding on and off the track. The Race Centre, powered by Infosys, helps fans feel closer to the race. Looking ahead, this platform sets the stage for a smarter, more connected future in which innovation and electric racing move forward together."

The development aligns with Formula E's approach to reaching digitally native audiences through technology integration. The Race Centre represents an application of AI systems to motorsport broadcasting and fan engagement infrastructure.