Matt High
Editor in Chief, Business Chief
Editor in Chief of the Business Chief portfolio.
Articles by Matt High
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Klarna integrates product search into ChatGPT as traffic from AI platforms to retail sites grows 700%, signalling a shift in how consumers discover brands
Global carmakers reverse EV commitments after misjudging consumer demand, resulting in $65bn in writedowns and brand repositioning
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Dallas CSO shows how data dashboards and stakeholder networks are turning World Cup sustainability into measurable brand value for marketers
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WWF study finds France's biggest firms lack financed nature plans despite public sustainability pledges, exposing communications gap