Travis Kelce’s ‘Only in New York’ in Tommy Hilfiger Campaign

In case you somehow missed it, global popstar Taylor Swift and Kansas Chief American Footballer Travis Kelce tied the knot almost two months ago with a bedazzling wedding at Madison Square Garden, New York.

After a quiet break away from the limelight, both individuals seem to have thrown themselves back into work.

Travis has brought his dog along too.

Celebrating Tommy Hilfiger’s new Fall collection, Travis takes the leading role in its ‘Only in New York’ campaign, released 1 September.

The campaign takes on a playful angle and features Travis’ own dog in some of the shots as audiences see her contribute to the brand’s ‘quiet luxury’ reputation.

When asked why Travis shot the campaign with the new family pet, he replied: “Why not her? She crushed it and actually really fit into that Tommy aesthetic too… Those are some of my favourite shots.”

Travis’ fashion debut accompanies his American Football career

After being named Tommy Hilfiger’s global brand ambassador last march, this is Travis’ first fashion campaign both with the brand… and ever.

The hero video features Travis walking past The Plaza, the famous New York City landmark, dressed to impress in some pieces from the Fall collection.

Shooting the campaign at The Plaza subtly nods to a personal tie for Tommy Hilfiger himself, as he and his wife Dee lived there for over a decade.

Commenting on the campaign’s creative direction, the renowned fashion designer said: “Returning to The Plaza feels like a homecoming. The moment you walk through the doors, you feel the energy of New York. It’s one of those rare places where the greats of pop culture have crossed paths for generations, and that atmosphere is still there today.”

A man’s best friend

While nothing has been publicly confirmed, audiences have taken to social media to express their love for Travis’ new furry friend.

Assumed to be the shared between him and his wife, Taylor, Travis subtly concludes the speculations surrounding the fluffy pup through the campaign.

The release of ‘Only in New York’ continues Tommy Hilfiger’s brand vision of ‘Prep Made Current’.

The Fall 2026 collection accompanies the vision to reimagine American classics through richer textures, refined craftsmanship and a confident seasonal perspective.

Balancing heritage icons with modern functionality, the collection has been designed to create a wardrobe designed for the rhythm of city life – visualised by Travis in the heart of New York City.

Alongside Travis, Gigi Hadid will also be modelling the brand’s Fall 2026 collection, with more campaign shoots to follow the collections launch.

Who are Tommy Hilfiger's biggest brand ambassadors?

• Shawn Mendes – Tommy Hilfiger partnered with singer Shawn Mendes on its "Play It Forward" sustainability initiative, kicking off with the Summer 2022 "Classics Reborn" campaign. The collaboration included a co-designed Spring 2023 capsule collection reimagining classic Tommy Hilfiger pieces with circular design and recycled materials, plus more sustainable denim. Mendes called it a chance to explore sustainable fashion alongside a brand that inspired him.
• Zendaya – Actress Zendaya was announced as Tommy Hilfiger's new global women's brand ambassador in October 2018, with the partnership beginning Spring 2019. It included the launch of the TommyXZendaya collaborative collection, bringing her distinctive, confident sense of style to fans worldwide. The partnership formed part of Hilfiger's broader strategy of collaborating with cultural tastemakers across fashion, music, art, and entertainment.
• Lewis Hamilton – Tommy Hilfiger announced its partnership with Formula One driver Lewis Hamilton as global brand ambassador for menswear in Spring 2018, launching the TommyXLewis collaborative collection that fall. Over their six-year partnership, Hamilton co-designed five Tommy X Lewis collections, coinciding with TommyNow "Drive" runway shows during Milan Fashion Week.