The Future of AI in Marketing at The CXO Summit

The CXO Summit will be launching in October at Convene 155 Bishopsgate, London, bringing together more than 500 C-suite executives across Marketing, HR, Finance and Business Strategy

The two day event has been designed for leaders looking for meaningful connection, insights and strategic discussion. 

It will also feature four dedicated executive zones for CEOs, CFOs, CHROs and CMOs, creating space for cross-functional dialogue. 

Secure your tickets to the CXO Summit now.

The CXO Summit

Panels at the CXO Summit will include The Future of AI in Marketing, The CMO Summit and The AI-Ready Workforce, which will feature Lisette Danesi, Global Chief People Officer, Corporate Functions at advertising firm WPP.

“I’m very excited to join this event,” says Lisette. “While every organisation is on its own AI journey, our universal challenge remains: how to truly embed AI while keeping humans - the heart of our businesses – at the forefront. My focus here is on empowering our people to 'learn, unlearn and relearn,' so we can responsibly harness AI for the future.”

The event will feature speakers such as Alex Snelling, Chief People Officer at McDonald’s, who will deliver the opening keynote address on day one at 10:45 on the Enterprise Theatre stage. 

James Murnieks, Chief Financial Officer UK&I at Siemens, will also lead a panel discussion exploring how organisations can finance a sustainable future at 14:15 in the ThinkTank.

On day two, speakers will include Tracey Leghorn, Chief Business Services Officer at SUEZ, delivering a keynote address and Matt Phelan, Co-founder of The Happiness Index, who will present on Willingly... Leadership in Times of Economic Uncertainty and AI Disruption. This will be followed by a panel discussion on the future of people & skills featuring Tom Simons, Chief HR and OD Officer at NHS England, and Harry Abrams, Partner at Shoosmiths.

The future of AI in marketing

According to Statista, global revenue for AI marketing was around US$47bn in 2025 – a number expected to rise to US$107bn by 2028. 

The technology is transforming marketing across enterprise organisations – from predictive analytics and advanced segmentation to content generation and performance operation. 

In fact, a survey conducted by SurveyMonkey found that 43% of marketing professional say that it has become essential to their social media strategy, while 43% say they use it to automate repetitive tasks, 50% say they use AI to create content and 41% use it to analyse data. 

The Future of AI in Marketing panel will explore how leaders across organisations are implementing the technology responsibly, in order to accelerate growth, enhance customer experience and improve operational efficiency. 

Attendees of the event will be able to learn how to integrate AI across the marketing function, manage governance and risk, balance automation with brand integrity and measure tangible return on investment while preparing their teams for an AI driven future.