Renault names Jean-Pierre Diernaz as Chief Branding Officer

Renault’s leadership team is having a shake up and it involves Jean-Pierre Diernaz taking on two roles at the company.

Effective from 14 September, Renault has appointed Jean-Pierre as its new Vice President Brand Global Marketing and Chief Branding Officer for all group brands.

The dual role means that Jean-Pierre will be responsible for leading all marketing activities for the Renault brand, directly contributing to the company’s growth momentum and ensuring consistency in how the brands are expressed for the group’s brand portfolio. This includes Renault, Dacia and Alpine.

As it enters a new phase in transforming its marketing strategy, Jean-Pierre’s appointment hopes to drive value creation and bring brand, customer experience and commercial performance closer together.

An automotive expert

Jean-Pierre began his career with Ford France and has continued to work with some of the biggest brands in the automotive industry, including Nissan.

Most recently, Jean-Pierre spent almost three years at General Motors, first as Chief Marketing Officer for two years and then Managing Director for Europe for ten months.

Bringing over 25 years of automotive experience to Renault, Jean-Pierre has established an expertise in marketing and brand development, particularly in an automotive field.

Commenting on its latest appointment Fabrice Cambolive, CEO Renault Brand and Chief Growth Officer of Renault Group adds: “His (Jean-Pierre) ability to combine creativity and digital innovation in service of the business, together with his international perspective, will be essential to sustaining the momentum around electrification in Europe, supporting our development in international markets and contributing to the implementation of the futuREady plan.”

The futuREady plan refers to Renault Group’s growth and competitiveness trajectory which was announced earlier this year – the plan aims to position Renault as a leading European automotive company with a global reach.

FutuRE ready – what does it mean?

Launched in March of this year, Renault’s ‘futuREady’ plan will keep its products at the front and centre of business while collectively building on financial results.

Renault’s plan also includes the launch of 36 new car models between now and 2030, which will accelerate electrification and its international line up.

To ensure sustainable growth, Renault Group will use four cornerstones to reflect the work that is being put in: Growth Ready, Tech Ready, Excellence Ready and Trust Ready.

By considering customer product and experience, tech and innovation, operational excellence and stakeholder engagement, Renault Group covers all bases and continues its dedicated journey to being the number one European carmaker.

Now, with Jean-Pierre’s dual appointment, he can assist the leadership team in the transformative direction Renault Group are quickly taking.

Who are Renault Group’s biggest partners?

• Ford – Announced in December 2025, this landmark deal has Ford and Renault jointly developing two Ford-branded electric vehicles built on Renault's Ampere EV platform, manufactured at Renault's ElectriCity plants in northern France. The companies also signed a Letter of Intent to explore co-developing and manufacturing light commercial vehicles in Europe, combining Ford's brand strength with Renault's EV manufacturing scale. 

• Geely – Renault's Chinese partner is helping it expand in Latin America, producing two new Geely-based cars in Brazil starting in the second half of 2026. The pair are investing roughly $714 million in a Brazilian industrial complex and developing a new zero-emission technology platform that will underpin a future Renault model, planned for launch in 2027. 

• Nissan – Nissan is Renault's core Alliance partner since 1999, built on cross-shareholding and shared platforms. The relationship has been rebalanced recently, with Renault cutting its Nissan stake to around 36%, giving Nissan more independence while preserving joint ventures. The two still co-develop EV technology, share manufacturing capacity, and collaborate on procurement, though tensions over strategy have periodically strained the partnership. 

• Mitsubishi – Becoming the third member of the Alliance in 2016, Mitsubishi expanded joint efforts across vehicle platforms, powertrains and regional market footprint – most notably throughout Southeast Asia where it maintains a robust presence. This strategic partnership enables Renault and Mitsubishi to pool vehicle architectures alongside technological investments, effectively diluting research and development expenses. Although operating on a lesser scale compared to Nissan, Mitsubishi offers essential strategic value by driving broader market diversification.