Meta Appoints New Chief Marketing Officer

Meta has appointed Denise Moreno as its new Chief Marketing Officer – replacing Alex Schultz, who had held the role for close to six years. 

Alex, who also previously served as Meta’s Vice President of Analytics, will be taking on the newly created role of Chief Data Officer. 

Commenting on her appointment, Denise says: “I've spent 17 years at Meta, starting out running email marketing and growth experiments and growing alongside some of the most talented people I've ever worked with. Stepping into this role is the honour of my career.”

17 years of Meta experience

Denise first joined Meta 17 years ago as its very first email marketer, where she built the core notifications platforms and used customer insights and data to help grow Facebook, now Meta. From there, she held a series of leadership roles across marketing and product – helping the company’s user base grow from 100 million to 3.58 billion users today through a mix of creative and data-driven work. 

Prior to taking on the CMO role, she served as VP, Consumer Marketing and Product Growth for approximately four years, where she helped WhatsApp grow to more than 100 million US users and led marketing for the launch of new products such as the Meta AI app and Meta glasses. 

According to Denise, this background of leading through data and creative puts her in a strong position to manage the company’s evolving marketing strategy.

“The way Marketing is done is in the middle of its biggest shift in a generation,” she says. “AI is changing how fast we can learn, create and reach people. The teams that win won't be the ones that hand everything to the machine. They'll be the ones that pair AI's speed and scale with human judgment and taste, knowing which idea is actually right.

“That judgment and drive is what makes our team world class, and I’m so grateful for them. We're building something special together, where art and science meet to actually move things. I've watched this team’s craft, grit and care for this company up close for years, and leading this group is a privilege I'll never take for granted.”

Meta's first Chief Data Officer

Denise is succeeding Alex, who, alongside his CMO role, has spent more than ten years at Meta’s VP of Analytics before taking on his newly created Chief Data Officer role. In this role, Alex built and ran Meta’s data science and data engineering teams – which played a key role in setting company strategy, delivered business and competitive intelligence and drove user growth and engagement. 

This new role as Chief Data Officer, Alex says, will be key to helping how the company learns and makes decisions in the AI era, with the company making significant investments in the technology. In an earnings call, the company shared that it is expecting to spend up to US$135bn in 2026, mostly on AI infrastructure – nearly double what it spent on AI projects and infrastructure in 2025. 

“The impact of AI will only be as good as the data, experimentation and scientific rigor behind using it, and I believe helping build that foundation is one of the most important opportunities in front of us,” Alex says.