Hyundai, Monzo and Oracle: This Week's Top Five Stories

Hyundai 'School of Football' Campaign to Promote Physical AI

Hyundai Motor Company has announced the launch of its global ‘School of Football’ Campaign, featuring Atlas, Boston Dynamics’ humanoid robot. 

Created as part of Hyundai’s wider ‘Next Starts Now’ global platform for the FIFA World Cup 2026, the company says the campaign has been created to use “football as a universal language to explore the future of human-centred robotics through expression, emotion and sport”.

Instead of following traditional product demonstration conventions, Hyundai has taken a narrative-driven approach to the campaign – following Atlas as it “observes human passion and creativity in football,” before learning the sport itself. This is designed to highlight how robotics can evolve to better reflect human curiosity and adaptability. 

“Through ‘School of Football,’ Hyundai Motor is using the universal language of football to showcase the next chapter of robotics in a way that is engaging, intuitive and human-centred,” says Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. 

“As excitement builds ahead of the FIFA World Cup 2026, Atlas’ journey reflects our belief that innovation begins with people – their passion, creativity and expression – and that robotics can help expand what is possible for the future.”

Monzo Launches Mobile Service to Expand Brand Reach

Digital bank Monzo is adding mobile connectivity to its app ecosystem through a partnership with Virgin Media O2 and 1GLOBAL.

Monzo is launching a mobile phone service that will operate within its banking app. The neobank plans to introduce Monzo Mobile this summer as an eSIM-based offering that targets its 14 million personal customers.

The move could position mobile connectivity as a customer engagement tool rather than just a service add-on. Monzo Mobile will provide three flexible plans that users can upgrade or cancel without fixed-term contracts.

The service will allow customers to track mobile spending and data usage within the Monzo app. This approach mirrors the bank's existing product design, which centres on spending visibility and user control.

The strategy could create a new customer touchpoint for the brand while opening revenue streams beyond traditional banking products.

Oracle Launches Campaign Promoting Project Jupiter Benefits

Oracle has launched a new bilingual marketing campaign in New Mexico, designed to highlight the potential economic, community and environmental benefits of its Project Jupiter Data Centre Campus in Doña Ana County.

According to Oracle, Project Jupiter will bring cleaner fuel cell technology to Doña Ana County, helping protect air quality, preserve water resources and support local infrastructure – with the company making a US$50m investment in the county’s water system. 

This advertising campaign is set to run across television, radio, online and social platforms in both English and Spanish over several months, and will highlight benefits such as the project’s cleaner fuel cell power solution, community investments and longer term economic growth in the area. 

Channel 4 Partners With Cognizant for Ad Delivery Overhaul

The task of delivering television advertising involves scheduling systems, data platforms and operational workflows that ensure campaigns reach specific audiences. Streaming has made this more complex.

Audiences now consume content across multiple platforms. Broadcasters must deliver campaigns that are targeted, measurable and compliant with regulations.

To better manage this Channel 4 has partnered with Cognizant as part of efforts to modernise its advertising delivery operations. The project will address systems and processes for booking, scheduling and airing adverts across Channel 4 and its partner channels.

Annabel Rake, Deloitte EMEA's New Chief Marketing Officer

Annabel Rake will be taking on the Chief Marketing Officer role for Deloitte EMEA, following the company’s launch in that region.

Prior to this role, Annabel held the position of Chief Marketing Officer for North and South Europe, where she has led marketing strategy for nine years. 

At Deloitte’s EMEA firm, she will be responsible for Deloitte's marketing strategy in the EMEA region – which the company says will unlock “significant market opportunity”. 

On LinkedIn, Annabel said she was “honoured” to be working with “an exceptional team of brand and marketing colleagues to define how Deloitte shows up in the region”.