FNB South Africa Appoints Linda Kachingwe-Sisya as CMO

First National Bank has appointed Linda Kachingwe-Sisya as its new CMO, following the departure of Faye Mfikwe, who held the role for 19 years and shaped FNB into one of South Africa’s most distinguished and customer-centralised brands. 

As CMO, Linda will oversee the brand strategy, marketing and corporate affairs of FNB as it enters its next phase of growth. The new CMO says: “I am privileged to take on this role and to work alongside talented teams who are passionate about delivering meaningful help to the customers and communities we serve.”

In her new role, Linda will be focusing on strengthening FNB’s market position, deepening customer engagement and ensuring the brand continues to evolve with a customer-focused strategy.

FNB’s reason for the internal hire

Working at FNB’s merger company Rand Merchant Bank for just over eight years, Linda led Marketing and Communications across the African continent, as well as in significant markets in the US, UK, India and China. In her various roles, the most recent being Executive Head of Marketing and Communications for Africa and International, she has significantly enhanced brand visibility and credibility in the financial services industry.

The accomplished marketing executive now moves from the groups Broader Africa and International division and brings over two decades of marketing experience to this new role, as FNB’s CEO Lytania Johnson says the internal appointment for this role highlights the bank’s deep talent pool and its focus on operational continuity.

She says: “Linda brings extensive experience, strategic insight and a deep understanding of the role brands play in building lasting relationships. Having successfully led marketing across our Africa and International franchise, she understands the opportunities and expectations shaping customers in a rapidly changing environment.”

What’s next for FNB and its new CMO?

With its new CMO able to influence the future direction of FNB, Linda announces that in this new role her near-term focus will be on building the pre-existing corporate groundwork established by the bank’s marketing and corporate affairs teams. Linda comments “FNB has earned a strong reputation through its continued focus on innovation, relevance, help and impact.”

She adds “I look forward to building on that foundation, while strengthening our market presence and ensuring that our brand continues to reflect the values, ambition and optimism that have defined FNB’s success over many years.”

A large reason for FNB’s financial success is due to their clear understanding of the people they serve and being comfortable to evolve alongside them – Linda’s appointment as CMO will allow the company to build stronger relationships with their existing audience and open opportunities to connect with a new global market.