Adobe Plugin Brings Creative Tools to ChatGPT

Adobe has launched a plugin for ChatGPT that bundles more than 70 tools from its creative and productivity software into the AI chatbot.

The plugin draws on capabilities from Adobe Express, Photoshop, Firefly, Premiere, Acrobat, Lightroom, Illustrator, InDesign and Stock. Users can create images, videos, designs and documents within ChatGPT without switching between applications.

Forest Key, Vice President of Adobe Firefly and Agentic AI at Adobe, says: "More people are brainstorming, researching and solving problems in AI chatbot platforms than ever before. We want Adobe's pro-grade tools for creativity and productivity to be available wherever people work.

"The Adobe plugin in ChatGPT is an important step in that strategy, meeting hundreds of millions of ChatGPT users where they already are and giving them a natural path to go further in our apps."

Campaign creation within ChatGPT

The plugin consolidates tools from separate Adobe applications that were already available for ChatGPT. Adobe has added capabilities to support workflows that marketers use for content production.

Users can build campaign materials from photo sets and adapt video content for different social platforms. This work takes place inside ChatGPT rather than requiring users to open native Adobe applications.

Vibhor Chhabra, Product Lead for ChatGPT Ecosystem at OpenAI, says: "We're building ChatGPT to connect our users with the best capabilities for the task at hand.

"Adobe's category-leading creative and productivity tools help people express their creativity, communicate and be more productive, and we're excited to expand our partnership with Adobe to bring those capabilities into ChatGPT with the Adobe plugin in ChatGPT."

Native apps remain available

Deepti Pradeep, Agentic Product Leader at Adobe, addressed questions about whether the plugin would reduce usage of standalone Adobe software.

She says: "Inside ChatGPT, the experience is changing: instead of choosing separate Adobe plugins, users get one Adobe experience that brings Photoshop, Acrobat, Express and more together.

"We believe that consolidation adds more value for ChatGPT users. Outside ChatGPT, our native apps remain essential for deeper control, precision and advanced workflows."

The company is expanding its tools across AI platforms. In June, Adobe announced it would make its creative software available in ChatGPT, Claude, Copilot, Gemini and Slack.

Partnership builds on 2024 deal

The plugin extends a partnership between Adobe and OpenAI that began in 2024. According to Reuters, Adobe started work that year on integrating third-party tools including OpenAI's Sora into its video editing software.

Forest says of the integration: "What sets the Adobe plugin in ChatGPT apart is the breadth of creative and productivity tools available through the plugin.

"By bringing together more than 70 pro-grade tools across imaging, video, design and document productivity into a conversational experience, we're making it easier for people to create and get more done inside ChatGPT."

Marketing workflows centralised

The plugin handles tasks including photo editing, design work for marketing materials and PDF generation. Marketers can process content from initial creation through to distribution formats.

Deepti says: "The real value is that marketers can bring more of the campaign content workflow into one Adobe experience inside ChatGPT."

She continues: "They can take raw assets through creation, editing, resizing and packaging for different channels, with the right Adobe tools working together behind the scenes to get to channel-ready content faster."