Isaiah McCall
Editor, HR Magazine
Isaiah McCall is a New York Editor for Finance and HR Magazine. He started at USAToday in 2019 and now has a Medium blog following of 30k+ and millions of views.
Articles by Isaiah McCall
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Jif's "Every Jif'ing Thing" campaign remixes its own logo, and "O Fortuna," to push peanut butter beyond the PB&J into all-day snacking
Eli Lilly's Candace Parker campaign with Amazon Ads shows how far the women's sports gold rush now reaches, well beyond the usual sportswear brands
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Kraft Heinz is pouring another US$100m into marketing as sales dip, betting brand-building beats a break-up, and the early numbers are starting to agree
Domino's is paying customers US$5 to beta test its redesigned app and site, turning free usability testing into a paid gig and a clever repeat-order play