Top 10: Social Media Management Tools

Over the last decade, social media marketing has demanded its way to the forefront of all campaigns.

The best way to push a product or service, especially towards younger generations, is to distribute it across various social channels.

This can be quite a demanding task for a company's marketing team when needing to repetitively create content for each platform, post it and monitor its engagement.

Social media management tools often unify more than 20 social media platforms onto one dashboard, allowing for multiple cross-posts, which is time saving and creates easier scheduling.

But the competition in the industry is high, with several different tools for businesses to choose from.

Find out which one is ranked number one by Marketing Chief.

10. Agorapulse 

Revenue: US$20m
Founded: 2011
CEO: Emeric Ernoult

Agorapulse helps businesses, marketers and agencies schedule content, reply to user comments, monitor brand mentions and analyse performance across multiple social networks from a single dashboard.

With enough features to cover all businesses and marketers, the platform offers tools to improve workflow and engagement tracking. 

It has the ability to organise every comment, direct message and mention into a single zero-inbox dashboard, which allows a team to delegate responses with precision.

Agorapulse stands out for its combination of social listening, Customer Relationship Management (CRM) capabilities and razor-sharp reporting.

9. Buffer

Revenue: US$22.5m
Founded: 2010
CEO: Joel Gascoigne

Designed to streamline social media workflows, Buffer is a user-friendly software tool helping creators, small businesses and brands with their content. 

With the ability to help with publishing, content creation, community engagement, analytics and collaboration from a single dashboard, it is simplifying social media management.

Buffer focuses on maintaining consistent posting and audience growth, being able to accommodate a wide clientele. The software is available to creators, small businesses, agencies and brands worldwide.

8. CoSchedule

Revenue: US$10.3m
Founded: 2013
CEO: Garrett Moon

Supporting major networks such as LinkedIn, Instagram, TikTok and Youtube, CoSchedule is an all in one marketing calendar and project management platform.

The calendar tool allows teams to plan, schedule and publish content across every channel.

CoSchedule is useful for all marketing teams regardless of size. The software helps them plan, organise, execute and measure all of their marketing tasks in one centralised place.

It also uses AI powered metrics which deliver smart recommendations and clear plans to help platforms grow.

7. Hootsuite

Revenue: US$350m
Founded: 2009
CEO: Irina Novoselsky

Hootsuite is the social media management platform that helps organisations unlock the value of their social media relationships.

The platform allows people and businesses to control many social media profiles from a unified dashboard.

Integrating scheduling, content creation, analytics and social listening, Hootsuite also allows users to track their performance across networks like Facebook and Instagram.

Suitable for both personal and professional use, Hootsuite has developed an ‘organisation assignments’ feature for businesses. This allows marketing teams to improve communication and collaboration across everyone’s Hootsuite’s account.

6. Iconosquare

Revenue: US$4.5m
Founded: 2011
CEO: Romain Ouzeau

Iconosquare operates through an analytics-first approach and targets small businesses, creators and social media teams. 

It helps to measure and optimise a client’s online performance, providing advanced analytics, reporting, AI tools and collaboration features for networks like Facebook, LinkedIn and TikTok.

With the ability to track over 100 real time metrics across major platforms and monitor a competitors performance, Iconosquare is an incredibly useful tool to manage all social media channels at the same time.

5. Later

Revenue: Undisclosed
Founded: 2013
CEO: Scott Sutton

Despite originally launching primarily for Instagram, Later rebranded in 2016 to support multiple platforms like Pinterest, X and TikTok.

It aims to streamline social media planning, content scheduling and influencer marketing into one platform.

One of its most popular features is the linkin.bio, which creates a customisable mini site connected by social bios. This establishes clickable posts that drive followers to websites and targeted content.

Later is an increasingly popular tool for creators and brands aiming to grow engagement and drive conversions due to its multiple purposes. 

4. Loomly

Revenue: US$18.1m
Founded: 2015
CEO: Kimberly Foster

Loomly aims to steer marketing teams away from spreadsheet chaos effortlessly.

Targeting boutique agencies and growing brands, the platform helps users plan, create, schedule and analyse content with AI powered tools and collaborative workflows.

Its intuitive visual preview features allows businesses to catch small mistakes before global publication, using integrated analytics to track an audience’s reaction across channels.

Serving over 50,000 customers and facilitating more than one million posts has positioned Loomly as a reliable tool that offers its clients growth and data-driven insights.

3. Sendible

Revenue: US$5.7m
Founded: 2009
CEO: Nico Watson

With a user friendly interface, automation features and analytics tools, Sendible excels in streamlined productivity.

The platform is dedicated to perform as a social media management platform for agencies and multi-brand organisations that are juggling multiple client accounts.

Combining Canva, Google Drive and social networks means Sendible allows the drafting and scheduling of bespoke campaigns without constantly switching between tabs.

Its focus is directed towards enhancing social media efficiency and engagement, offloading some administrative stress for marketing teams.

2. SocialPilot

Revenue: US$19.5m
Founded: 2014
CEO: Jimit Bagadiya

SocialPilot allows users to automate their social media management, publish content, engage with followers and analyse media performance from a unified dashboard.

Aimed at professional individuals, small businesses and agencies, its collaboration feature provides team collaboration through integrated workflows.

The platform has obtained over 15,000 users due to its intuitive interface and robust functionality, a preferred choice for those who want to manage their social media presence effectively.

While social media can consistently evoke chaos when trying to manage multiple platforms, SocialPilot puts users at ease. Transforming the chaos into a clear, strategic map means businesses can focus more on their content production as opposed to the analytical side.

1. SproutSocial

Revenue: US$457.55m
Founded: 2010
CEO: Ryan Barretto

Consistently recognised as a strong player in the social media management industry, SproutSocial has been designed to help organisations connect, listen and learn.

Targeting all businesses and agencies, regardless of size, the cloud-based platform helps prompt better marketing engagement.

It has been designed to help businesses manage, schedule, analyse and optimise their social media presence across multiple networks from a single dashboard.

Having helped over 4,000 companies reach their marketing goals, SproutSocial integrates over 30 different platforms, including Facebook and Instagram. This provides easy organising and comprehension.

SproutSocial aims to go beyond social media management and delves deeper into social intelligence using AI powered systems and innovative features.