Are Marketing Jobs at Risk From AI?

According to Anthropic’s Labour Market Impacts Report, nearly two thirds of tasks performed by marketing professionals are at risk of being automated.

The report found that 64.8% of marketing tasks are likely to be replaceable by AI, and ranked market research analysts and marketing specialists at fifth place in a list of 800 organisations at risk of AI job displacement. 

Ahead of marketing professionals were medical record specialists, data entry keyers, customer service representatives and computer programmers. 

Marketing jobs are becoming more at risk as Gen AI tools advance and develop the capability to automate tasks such as SEO, content production and data analytics. 

The shape of marketing roles

Anthropic’s research is designed to measure both observed exposure of AI in key industries as well as theoretical exposure, which looks at potential future AI capabilities as “actual coverage remains a fraction of what’s possible.”

According to the report, workers in the professions most likely to be impacted by AI tend to be female, more educated and be in higher-paid positions – with women reportedly making up around two-thirds of marketing roles. 

The number of marketing jobs appear to be decreasing, as seen In Taligence’s 2025 US marketing jobs report. 

This report, which analysed over 240,000 active in-house marketing job listings posted in 2025 demonstrates that the number of job postings for marketing jobs in the US fell by 7% year-on-year and 15% quarter-on-quarter in 2025. 

Increases in soft skills

Daniela Amodei, co-founder of Anthropic, believes that employees in industries impacted by AI such as marketing should prioritise the development of soft skills – such as communication, teamwork and problem-solving – will become more useful as people have to collaborate more with AI. 

She told ABC News: “I continue to believe that humans plus AI together actually create more meaningful work, more challenging work, more interesting work, high-productivity jobs. 

“And then I think it will also open the aperture to a lot of access and opportunity for many people.”

Anthropic often tests prospective talent on their soft skills in its interview process, which can last five to six stages.

These interviews can test potential employees across teams on their strategic decision-making ability, communication skills and ability to collaborate with AI tools such as Claude. 

When Anthropic is hiring, Daniela says, the company looks for: “people who are great communicators, who have excellent EQ and people skills, who are kind and compassionate and curious and want to help other people.”

AI job losses

Developments in AI have already led to widespread job losses in white-collar roles such as marketing. 

Mustafa Suleyman, CEO of Microsoft AI, told the Financial Times in February that he believes white collar roles may be automated by AI within as little as a year and a half. 

He said: “White-collar work, where you're sitting down at a computer, either being a lawyer or an accountant or a project manager or a marketing person – most of those tasks will be fully automated by an AI within the next 12 to 18 months.”

This progression, Mustafa said, is because: “We're going to have a human-level performance on most, if not all, professional tasks."