Zeta Global Appoints Leah Pope as CMO

Zeta Global has announced that it is appointing Leah Pope as its new Chief Marketing Officer, joining after four years in a CMO role at ActionIQ. 

The company has also announced that Candace Dean, who first joined Zeta Global in 2024 as the Group Vice President and Head of Communications, has been promoted to the role of Chief Communications Officer. The appointments come as Zeta Global looks to position itself as a key technology partner to leading organisations. 

“Zeta has assembled an extraordinary combination of proprietary data, intelligence and activation at exactly the moment enterprises are rethinking how they use AI to drive growth,” Leah says. “I’m excited to work with Zeta’s customers, partners and teams to make that value tangible, build the category and help more enterprises turn intelligence into better decisions and measurable business outcomes.”

Marketing technology solutions

Leah has a proven track record in marketing technology solutions. In her time as Chief Marketing Officer for ActionIQ, she played a key role in helping to establish the company as a leader in enterprise customer data and AI. 

Prior to this, she led marketing across the Salesforce marketing portfolio – working across Marketing Cloud, Pardot and ExactTarget. She also led global marketing for Datorama, where she served as Chief Marketing Officer prior to the company’s acquisition by Salesforce. 

Leah also spent more than three years at Synthesio as the company’s Chief Marketing Officer, and held marketing leadership roles at IBM. 

This latest step in her career, she exclusively tells Marketing Chief, comes as the Chief Marketing Officer role undergoes profound changes.

“The CMO role is evolving faster than at any point in my career, especially as AI transforms how businesses understand and connect with customers,” Leah explains. “Marketing leaders are now in a unique position to shape business strategy and drive growth through better decisions that are smarter, more connected and more accountable to business outcomes. That’s what drew me to Zeta. 

“The company has built a platform that goes well beyond traditional marketing technology, and I believe it is uniquely positioned to help enterprises turn proprietary data into intelligence that builds more meaningful customer relationships and drives measurable growth.”

From ‘Zeta who?’ to ‘Why Zeta?’

In her role as Chief Marketing Officer for Zeta Global, Leah will be leading the company’s global marketing organisation – across brand, product marketing, demand generation, customer marketing and events – as the brand looks to strengthen its category leadership and accelerate its enterprise growth strategy.

“Zeta is entering a new chapter,” says David A Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “We’ve built the data, the intelligence and the technology enterprises need to win in the AI era. We’ve gone from ‘Zeta who?’ To ‘Why Zeta?’

“Our next evolution is becoming a must-have partner for enterprises looking to turn intelligence into growth. Leah will help us get there by translating what we've built into a clear, compelling market story, alongside Candace, who has been instrumental in shaping how the world hears it. 

“Together, they're the right leaders to make sure the market understands both the strength of our business today and the size of the opportunity ahead.”