WPP Brand & Design appoints new APAC Leadership

WWP employs specialists in all areas of communications including project management, brand activation and PR. 

The global full-service brand agency has recently announced a series of senior leadership appointments across the Asia-Pacific region following the formation of its regional brand and design collective under APAC president Lulu Raghavan.

The structure is underpinned by a strengthened global leadership team focused on growth, client experience and delivery across its network.

New roles appointed across WPP

The recent appointments include Alexandra Cerruti, the previous Executive Vice President, APAC at Design Bridge and Partners, who will take on the role of Executive Vice President, Southeast Asia, WPP Brand & Design. 

Alexandra joined Design Bridge in 2013 and delivered consistent yearly business growth.

Continuing her work in Singapore, she will be responsible for overseeing the group’s operations across Southeast Asia.

In Hong Kong, the former managing director of Design Bridge and Partners Hong Kong, Danley Stone, has been appointed Managing Director, Hong Kong, WPP Brand & Design.

With more than 15 years of work experience across Asia, including client partnerships with HSBC, CapitaLand and Trust Bank, Danley will continue to accelerate business growth and elevate creative excellence for the group’s premier clients.

Nikki Lin, previous Managing Director, China joined Design Bridge and Partners in 2020 and was the driving force behind Design Bridge and Partners’ commercial development in the country.

After leading the fast-growing Shanghai studio for over half a decade, she will now take on the Managing Director role at WPP Brand & Design. The new role will focus on driving WPP Brand & Design’s growth in mainland China, helping both domestic giants and multinational brands innovate and scale in the country’s ever evolving, technology-charged market.

The last appointment is Ben Gordon, former Chief Growth Officer, Asia at Design Bridge and Partners who has been appointed Executive Vice Growth, growth, APAC, WPP Brand & Design.

Ben takes on the role with a long history of employment with the agency and has previously held the roles of Managing Director in Hong Kong and Asia CEO from 2018 to 2022. He will now be responsible for regional expansion and encouraging growth across the WPP Brand & Design portfolio.

WPP Brand & Design calls for connection between clients

The appointments follow WPP’s move to consolidate its specialist brand and design agencies into a united regional offering across Asia-Pacific.

Jane Geraghty, Global CEO, WPP Brand & Design and Landor comments: “By bringing together the formidable strengths of our design and branding agencies, we are creating a powerhouse offering in the region.”

The new leadership structure aligns growth, client leadership and deep category expertise across the portfolio – it will allow clients to connect with the right individuals capable of solving increasingly complex brand and business challenges.

Jane adds: “This team’s combined expertise, local market knowledge and passion for brand transformation are exactly what our clients need to navigate rapidly evolving, yet very different, marketplaces from Greater China to India to Australia – especially as we pioneer the integration of AI and agentic technologies to redefine how brands connect with those diverse audiences.”

The expansion reflects the demand for more connected brand capabilities as businesses face increasing pressure to differentiate, drive long-term growth and build brands that can evoke emotions within people. This will then influence the choice amongst clients to employ a humanised agency in an increasingly automated world.