Vodafone Launches Campaign to Promote Vodafone SuperMobile

Vodafone has launched an action movie-inspired campaign to promote the launch of Vodafone SuperMobile, its high-speed mobile connectivity offering. 

Starring Roman Kemp and created by Leo UK, Vodafone says the campaign is designed to “bring the feeling of being unstoppable to life”. 

“Vodafone SuperMobile is more than a product launch,” says Maria Koutsoudakis, Chief Brand Officer of VodafoneThree. “It marks a new chapter for Vodafone and sets a new benchmark for what customers should expect from their mobile experience. 

“Vodafone SuperMobile is more than a product launch,” says Maria Koutsoudakis, Chief Brand Officer of VodafoneThree. “It marks a new chapter for Vodafone and sets a new benchmark for what customers should expect from their mobile experience. 

“Built on our 5G+ FastTrack network, it combines faster speed, greater reliability and advanced security, so customers can get even more from their mobile.

“As part of The Nation’s Network, the UK’s biggest network, Vodafone SuperMobile reflects a more confident and ambitious expression of our brand. 

“We’re moving beyond simply talking about what our network does and focusing on how it makes people feel.

“Because when you know you have the UK’s biggest network, The Nation’s Network, in your pocket, you have the confidence to do more, go further and make the most of every moment.”

An action-packed advertising campaign

This campaign is designed to position Vodafone SuperMobile as a catalyst for getting more out of everyday life by helping customers connect faster and make the most of their days. 

Roman Kemp stars in the 30-second hero film, which uses cinematic storytelling and action movie tropes to bring the pace, energy and excitement of a blockbuster movie to high-speed connectivity. 

Out-of-home (OOH) activity will be launching on 9 September across roadside, transport and city centre locations across the UK.

The full campaign will also run across cinema, linear TV, Broadcaster Video on Demand (BVOD), Subscription Video on Demand (SVOD), Twitch, YouTube and social media.

Launching the nation's network

This campaign was born from Vodafone’s ‘The Nation's Network’ brand platform, which was first launched in May 2024, in recognition of the company’s reach.

Today, the company offers 4G coverage to 99% of UK households, is the network of choice for more than 82% of the country's emergency services and has made 5G Broadband available to 26 million homes and premises across the UK.

The brand platform launched with a 60-second hero film also starring Roman Kemp – at the time the new face of the brand – in which he drove a Vodafone-branded ice cream van across the UK. 

Maria said of the launch at the time: “Over the past 40 years, we have built a network that the nation has come to rely on to keep them connected to the people, businesses and places they care about. 

“We have also built a portfolio of strategic partnerships with some of the most iconic UK brands and events, including Glastonbury, the Welsh Rugby Union and Wimbledon, helping the nation connect to these national treasures. 

“Now felt like the perfect time to bring this all together under a new campaign that is warm, relatable and optimistic.”

Who are Vodafone’s key partners?

• Nokia: Vodafone and Nokia have joined forces to harness the power of 5G for app developers, making it easy to build smarter, safer apps that fight fraud, enhance identity verification and boost security. This means better, safer online experiences for end users when they are shopping, banking and using digital services.
• Microsoft: As a Microsoft Partner, Vodafone Business is committed to the highest standard of customer care and a collaborative relationship with Microsoft. Combining Vodafone Business’s global footprint and strengths in emerging connectivity technologies with Microsoft’s leading cloud platforms, Vodafone customers have direct access to Microsoft 365, Teams Phone and Azure.
• Google: A Google Premier partner since 2021, Vodafone Business helps organisations work better with intuitive and transformative communication and collaboration tools such as Google Cloud, Google Workspace and the Pixel smartphone family.
• Kyndryl: Vodafone and Kyndryl provide an integrated service combining networking, cloud hosting and multi-cloud management. This helps users innovate while reducing the financial and operational complexities often associated with multi-level, enterprise-wide investment in cloud connectivity, governance and management.