There's 'No Home Like a SharkNinja Home' in Holiday Campaign
SharkNinja has shared the final spot in its first ever holiday campaign, starring its global brand ambassadors David Beckham, Tom Brady, Kevin Hart and Aryna Sabalenka.
The campaign – named ‘There’s No Home Like a SharkNinja Home’ – is designed to put Shark and Ninja products at the centre of Christmas-themed house sitting.
“Every group of friends has that one home where everyone ends up,” says Michelle Crossan-Matos, Chief Brand and Experience Officer of SharkNinja.
“You come over for a drink, someone starts cooking and suddenly you’re staying for dinner. Our fans bring that energy to their homes every day, and our products are part of what makes those moments happen.
“David’s friends get a little too comfortable, but that’s the fun of it – when there’s no home like a SharkNinja home, who wants to leave?”
‘There’s No Home Like a SharkNinja Home’
The campaign was created by SharkNinja’s in-house Creative Labs team and produced by Studio 99.
It builds on the company’s existing Neighbours series, which began in 2025 with David Beckham and Kevin Hart as next-door neighbours.
This latest holiday chapter of the series opens with David Beckham leaving Kevin Hart in charge of his home while he goes away, which leads to various neighbours moving in and using a variety of his SharkNinja products.
By the time he returns home, his guests have made themselves right at home.
“I’ve said it before: you can’t buy fandom. You have to build it...even Santa has to do that too,” says Michelle. “And at SharkNinja, we’re building virality and fandom, and now we are turbocharging that fandom with our first-ever global holiday campaign.
“‘There’s No Home Like a SharkNinja Home’ brings David Beckham, Tom Brady, Kevin Hart and Aryna Sabalenka together as fans themselves. The fun comes from watching them enjoy the products the same way our community does... just with access to David’s house keys.”
When there’s no home like a SharkNinja home, who wants to leave?”
Encouraging user-generated content
While SharkNinja’s Neighbours series stars its famous residents, the campaign is designed to be reminiscent of the ways everyday people use their SharkNinja products.
In 2026 alone, SharkNinja;s brand and creator content has generated more than 19 billion impressions across over 200,000 posts, while there are more than 500,000 pieces of user-generated content mentioning its brands.
To capitalise on this momentum and give fans more ways to engage with the brand, SharkNinja recently introduced First Fans for its employees, and SharkNinja Storytellers for its customers. These two programmes invite fans to share their experiences with SharkNinja products, with opportunities to earn rewards, commissions and perks.
- Four global brand ambassadors star in the campaign: David Beckham, Tom Brady, Kevin Hart and Aryna Sabalenka.
- The overarching 'Neighbours' campaign series originally launched in 2025.
- SharkNinja's brand and creator content generated more than 19 billion impressions in 2026 alone.
- The 2026 impressions were accumulated across over 200,000 posts.
- More than 500,000 pieces of user-generated content have been created mentioning the company's brands.
Who are SharkNinja’s key partners?
- Salesforce: SharkNinja powers its unified direct-to-consumer (D2C) platform, SharkNinja.com, using the Salesforce Commerce Suite.
- Zoom: SharkNinja partners with Zoom to implement production-scale AI tools and workflow collaborations across its global corporate operations.
- McLaren Racing: SharkNinja is an Official Partner within the McLaren Racing ecosystem, focusing on shared brand exposure and high-performance design integrations.
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Michelle Crossan-Matos
Chief Brand & Experience officer
