Stellantis Appoints Chief Marketing Officer for Europe

Stellantis has announced the appointment of Arnaud Belloni as both the CEO of the FIAT, Abarth and Lancia brands and as the Chief Marketing Officer for Europe. 

This marks a return to Stellantis for Arnaud, who previously spent several years at the company in a variety of marketing roles. 

In this CMO role, he will report to Emanuele Cappellano, the Chief Operating Officer for Enlarged Europe – one of the company’s six primary global geographic regions. 

Stellantis has announced several new appointments within this organisation as of late, in line with its Fastlane 2030 plan. 

“We are delighted to welcome Arnaud back to Stellantis,” says Emanuele. “His global perspective, creative leadership and deep knowledge of our brands will be invaluable assets, as we strengthen marketing across Europe and shape the next chapter for FIAT, Abarth and Lancia.”

Previous Stellantis experience 

Arnaud previously spent more than 16 years at Stellantis, holding roles such as FIAT and Lancia Brand Marketing Director, Managing Director of Lancia France and Vice President of Marketing for Asia Pacific. 

For five years – from 2015 to 2020 – Arnaud was the Global Chief Marketing Officer for Communications and Sports. 

During this time, he launched Citroën’s ‘Inspired by You’ brand strategy, which was designed to focus on the way drivers and passengers live their lives, rather than more technical messaging. 

He also oversaw a 360° redesign of customer experience through a new digital approach, leading concepts such as “La Maison Citroën” to make car dealerships warm and home-like. 

Under his leadership, Citroën saw eight consecutive years of sales growth across Europe, while also becoming France’s most preferred automotive brand.

Outside of his prior experience at Stellantis, Arnaud held roles at Volkswagen and Renault, where he was most recently Renault's Chief Branding Officer.

The Fastlane 2030 plan

Arnaud’s appointment comes as Stellantis makes progress on its Fastlane 2030 plan – a five-year strategic plan to drive profitable global growth. 

Alongside Arnaud, Enlarged Europe has announced that it is appointing Xavier Chardon as CEO of DS Automobiles (as well as other responsibilities at Citroën) while Xavier Peugeot has been appointed Head of the Jeep brand in Europe. Roberta Zerbi was also recently appointed Head of Stellantis Customer Journey Excellence and Network Development for Enlarged Europe. 

Commercial Operations in Enlarged Europe has been reorganised as a result, the group has said, with some people within Enlarged Europe taking on new or additional responsibilities. 

“These appointments mark another important step in accelerating the execution of our Fastlane 2030 strategic plan,” says Emanuele. 

“They establish the foundations for a European marketing vision centred on creativity and innovation, reinforce Jeep’s growth through dedicated leadership and clarify the positioning of Lancia and DS Automobiles as specialist brands, preserving their distinctive identities while strengthening integration with FIAT and Citroën, respectively.

“I would like to congratulate Arnaud as he joins Stellantis, together with all the colleagues taking on new and more challenging responsibilities. I am confident that each of them will play a vital role in delivering these strategic priorities.”

Who are Stellantis’s key partners?

• Jaguar Land Rover: As of May 2026, Jaguar Land Rover and Stellantis are exploring opportunities to collaborate on product development in the United States. The two companies will explore collaboration opportunities to create synergies across product and technology development, leveraging the companies’ complementary strengths to create value for both organisations.
• Wayve: In this strategic technology partnership, Stellantis is integrating the Wayve AI Driver – Wayve’s automated driving intelligence – into the STLA AutoDrive platform, enabling hands-free, supervised Level 2++ driving in both urban and highway environments. The collaboration marks a significant step forward in Stellantis’s strategy to deliver intuitive, safe and very natural advanced driver assistance systems to customers.
• Microsoft: In April 2026, Stellantis and Microsoft announced a five‑year strategic collaboration aimed at accelerating Stellantis’s digital transformation through the co‑development of advanced AI, cybersecurity and engineering capabilities. This collaboration is designed to bring together Stellantis’s automotive engineering expertise, multi-brand scale and global operations with Microsoft’s cloud, AI and security capabilities to drive stronger, more agile and more connected digital processes across its ecosystem. 
• Accenture: Stellantis and Accenture have partnered to advance the use of AI-enabled digital twin capabilities using NVIDIA technologies across Stellantis’s global manufacturing footprint. This move reinforces Stellantis’s commitment to transforming its industrial operations through data-driven technologies. The partnership is designed to explore the development of next-generation virtual manufacturing environments powered by real-time data and AI.