SKIMS Names Kim Schraub as Chief Brand Officer
SKIMS is making some changes to its senior leadership team.
The Kim Kardashian-founded company has announced the appointment of Kim Schraub, formerly its Creative Director, in a newly created Chief Brand Officer role, and Erin Magee as its new Chief Design Officer.
This closely follows the appointment of Tracy Nguyen as Chief Communications Officer in July.
“Kim Schraub is one of the most talented creatives I've had the privilege of working with,” says Jens Grede, CEO and Co-Founder of SKIMS. “She has an extraordinary ability to translate the essence of SKIMS into something you can see and feel.
“Elevating her into the Chief Brand Officer role is the natural evolution of the creative leadership she has always provided.”
Kim Schraub is one of the most talented creatives I've had the privilege of working with.”
Brand growth and transformation
Kim has been with SKIMS since the company’s founding in 2019 as its Creative Director – which she joined after a seven-year stint as Creative Director for Yeezy.
During that time, the company has grown exponentially – with SKIMS’s estimated value having grown from US$1.6bn in April 2021 to US$5bn in November 2025.
“Kim has been with us since before SKIMS existed. She helped turn an idea into a brand that people genuinely love,” Kim Kardashian, Chief Creative Officer and Co-Founder of SKIMS, says in a statement.
“Her creative instincts have helped shape everything about how SKIMS shows up in the world, and this promotion is a reflection of the enormous impact she has had, and the trust Jens and I have in her vision. I can’t wait to see where she takes us next.”
Prior to her time at SKIMS and Yeezy, Kim was the Senior Vice President of Design and Concept for Pink at Victoria's Secret, where she worked for more than nine years.
In this role, she developed the Pink aesthetic and brand for Victoria’s Secret, taking it from an initial concept to a US$1.5bn business over the course of eight years.
Before that, she spent six years at Abercrombie & Fitch – first as a designer, then as a Senior Concept Designer, conceptually designing and directing the company’s women and girls' collections.
- Valuation growth: SKIMS's estimated value grew from US$1.6bn in April 2021 to US$5bn in November 2026.
- Retail expansion: The company plans to scale up its physical retail presence from 20 stores to 55 during 2026, targeting more than 100 locations by the end of 2027.
- UK footprint: The brand's first standalone UK store on Regent Street in London covers 1,200 square feet.
- Victoria's Secret Pink growth: Chief Brand Officer Kim Schraub previously developed the Pink brand from an initial concept into a US$1.5bn business over eight years.
- Career history: Prior to joining SKIMS, Kim Schraub spent six years at Abercrombie & Fitch, over nine years at Victoria's Secret and seven years as Creative Director for Yeezy.
Marketing leadership for a growing company
This series of appointments comes as SKIMS looks to further its growth, alongside IPO rumours.
Over the course of 2026, the company has been scaling up its physical store presence, aiming to grow from 20 physical stores to 55, with plans to reach 100+ locations by the end of 2027.
The company opened its first ever standalone UK store on Regent Street, London in July 2026 – a 1,200 square foot space previously home to Ted Baker.
This has coincided with a series of international openings, including the opening of the company’s first permanent store in the Middle East at the Mall of the Emirates in Dubai and two stores in India – one in Delhi, one in Mumbai.
Who are SKIMS's key partners?
Shopify
Shopify serves as the core e-commerce engine behind SKIMS’s global digital store, delivering high-performance cloud infrastructure capable of handling massive web traffic spikes during viral product launches. Headquartered in Ottawa, Canada, the technology giant operates under CEO Tobi Lütke. By deploying custom storefront architecture and advanced online checkout systems, the company ensures seamless global transactions for millions of international consumers. This provides instant scalability, reliable database management and effortless order processing across key global markets.
Klarna
Headquartered in Stockholm, Sweden, fintech leader Klarna acts as a primary payments technology partner for the digital shapewear pioneer. Led by CEO Sebastian Siemiatkowski, the business provides flexible buy-now-pay-later services integrated directly into online checkout operations. This software integration reduces overall cart abandonment, boosts average order value and offers shoppers friction-free instalment payment plans. Through targeted joint marketing campaigns and tailored digital checkout flows, the financial platform helps convert high web traffic into completed consumer retail purchases worldwide.
Nordstrom
Department store titan Nordstrom has been a crucial physical retail customer and major wholesale distribution partner. CEO Erik Nordstrom guides the retail giant from its corporate headquarters located in Seattle, Washington. As the brand's inaugural brick-and-mortar retail partner, the major department store chain showcases collections in physical store locations whilst maintaining robust digital store offerings. This commercial partnership expands offline availability, provides hands-on customer touchpoints and drives substantial wholesale revenue through established physical department store sales channels.
Attentive
Specialising in mobile consumer engagement, text messaging platform Attentive drives automated SMS communications for the shapewear brand. The enterprise software business is led by CEO Amit Jhawar from headquarters based in New York, United States. Using real-time subscriber behaviour, the software delivers tailored product drop text alerts, interactive promotional offers and direct customer support messaging. This personalised mobile technology increases subscriber conversion rates, drives immediate online traffic and generates high return on investment across every consumer interaction.
