RECMA: What is the Best Performing Global Media Group?
The Research Company Evaluating the Media Agency Industry (RECMA) has released its latest edition of its Network Diagnostics report, which analyses media agency performance.
Through this research, the group has named Omnicom Media the best performing global media group – topping both global rankings and regional rankings across North America, EMEA, APAC and LATAM.
This is the second consecutive report from RECMA where Omnicom Media has topped global and regional rankings – with the company saying it was “emerging as the new industry powerhouse”.
“These results are a powerful validation that our Growth by Design strategy – built on the simple premise of bringing together our singular advantages in scale, data, identity, commerce and talent to create a competitive advantage for our clients – is working,” says Florian Adamski, CEO of Omnicom Media.
“Leading RECMA's global and all four regional rankings for the second consecutive time since the integration of Omnicom and IPG's media groups, and with three agencies among the global top five, demonstrates the strength of our connected capabilities and our ability to consistently translate them into outsize growth for the world's leading brands.”
These results are a powerful validation that our Growth by Design strategy – built on the simple premise of bringing together our singular advantages in scale, data, identity, commerce and talent to create a competitive advantage for our clients – is working."
Evaluating agency performance
The bi-annual RECMA Diagnostics report is widely considered to be one of the most comprehensive for analysing media agency performance, and is based on the evaluation of approximately 700 agencies in 45 markets.
It uses 19 KPIs to evaluate structure and vitality, considering factors such as new business wins, client portfolio and relationship management, digital, data and content strategies and homogeneity across geographies.
“RECMA's findings underscore the value of what we are building together,” says Florian. “The integration of our data and digital specialists, combined with the depth of talent and expertise across our agency portfolio, is creating capabilities that are greater than the sum of their parts.
“We have the scale to shape the marketplace, the intelligence to make better decisions and the talent to turn those advantages into results. That positions Omnicom Media not simply to lead today's industry, but to help define what the next generation of media looks like.”
Omnicom’s winning streak
This ranking follows on from a winning streak for Omnicom Media.
In October alone, the group won the media business for The Coca-Cola Company in North America, Lidl across Europe, Lavazza coffee globally, The British Council and L'Oréal’s business across Germany, Austria and Switzerland.
This builds on the group’s growth across 2026, which included wins from Adidas, Aviva, CVS, Delta, Dyson, IBM, Novo Nordisk, Uber, and Xiaomi, bringing Omnicom Media’s year-to-date total to approximately US$10bn in billings won or retained through competitive pitches – more than any other holding company.
“Ultimately, the value of our combined capabilities is measured by what they make possible for our clients,” says Florian. “By connecting data, identity, commerce, technology and talent across our business, we can give clients a more complete view of their opportunities, make better investment decisions and turn those decisions into stronger business outcomes.
“The advantage is not simply the scale of what we bring together, but how we put it to work to help our clients grow, compete and stay ahead in an increasingly complex marketplace.”
- Agency evaluation scale: RECMA's bi-annual Diagnostics report evaluates approximately 700 media agencies across 45 markets.
- Assessment metrics: The benchmark uses 19 KPIs to assess agency structure and vitality.
- Regional coverage: Omnicom Media secured the top ranking globally as well as across four major regions: North America, EMEA, APAC and LATAM.
- Top-tier agency representation: Omnicom Media holds three separate agency positions within the global top five.
- Annual billings won: Omnicom Media achieved approximately US$10bn in year-to-date billings won or retained through competitive pitches across 2026.
Who are Omnicom’s key partners?
- Adobe: Omnicom and Adobe expanded their global partnership in April 2026 to co-develop an enterprise-grade, industry-specialised AI Agentic Operating Model solution for global brands.
- Google Cloud: Omnicom's strategic partnership with Google Cloud integrates advanced Gen AI and cloud capabilities directly into Omnicom's open operating system, Omni.
- Microsoft: Omnicom's partnership with Microsoft centres on integrating Azure OpenAI and ChatGPT, as well as Microsoft Advertising solutions, into Omni.
- Unisys: Omnicom partnered with Unisys to execute a massive global IT and cloud transformation that connects 70,000 creative professionals across 70 countries.
