PensionBee, Accenture and WPP Leaders to Speak at CXO Summit

There’s less than one month to go until the CXO Summit. 

Launching on the 7-8 October at Convene 155 Bishopsgate in London, the event will be bringing together more than 500 C-suite executives across marketing, HR, finance and business strategy. 

Through the creation of four dedicated zones for CEOs, CFOs, CHROs and CMOs, the event looks to encourage cross-functional dialogue across some of the key decision-making areas within the C-Suite. 

Panels such as the Future of AI in Marketing and the CMO Summit in particular will explore how the marketing function is changing, featuring insights from top marketing leaders on managing governance and risk and developing the leadership capabilities to drive sustainable growth. 

Secure your tickets to the CXO Summit now.  

Workforce planning in the marketing industry

At the 2026 CXO Summit, attendees will have the opportunity to hear insights from a range of leaders across HR, marketing, finance and business strategy on how leaders are redefining organisational direction, the role of AI in marketing and how the CMO role is changing, among other subjects.

Exploring how AI is reshaping business operations, for instance, is Lisette Danesi, Global Chief People Officer, Corporate Functions at advertising giant WPP.

In this panel sponsored by HiBob, Lisette will explore AI strategy, workforce planning, skills development and change management – sharing real-world examples on bringing AI into people processes while still protecting employee trust and compliance. 

According to Lisette, her focus is on “empowering our people to ‘learn, unlearn and relearn’ so we can responsibly harness AI for the future”.

WPP itself has been making AI a more significant part of its operating model as of late, with the company announcing the launch of HEX, a studio specialising in AI, immersive experience and robotics in June 2026. 

This studio sits as part of the content production and innovation teams of WPP Production, and is made up of 50 creative technologists from a range of backgrounds, including fine arts, architecture and robotics. 

HEX has already helped deliver new, interactive brand experiences – for instance, the ‘Dirt is Good’ experience for Unilever, which combines real-time motion capture with AI coaching to create personalised dirt patterns. 

“Creative technology sits at the intersection of imagination and craft,” says Richard Glasson, CEO of WPP Production. “WPP Production has supported this extraordinary programme from the very beginning because we believe deeply in constantly finding new ways to make the best work. 

“That commitment is rooted in one of our core values: nurturing the next generation of talent and giving them unparalleled opportunities to create culture-shifting work through emerging technologies and the power of their own creativity.”

Marketing leadership at the CXO Summit

Other speakers include industry leaders at companies such as Radisson Hotel Group, McDonald’s, Siemens and NHS England – with marketing leadership from Accenture, PensionBee and String Furniture exploring how AI is transforming marketing roles. 

Ashley Gatehouse, Chief Marketing Officer of Accenture Edge, Jasper Martens, Chief Marketing Officer of PensionBee and Bo Hellberg, Chief Marketing Officer of String Furniture will feature on The Future of AI in Marketing Panel, taking place on October 7 2026 at 10:45 BST. 

The panel will dive into the ways marketing leaders are using AI responsibly in order to accelerate growth and improve both customer experience and operational efficiency.

Join us at the CXO Summit

Powered by BizClik Media, the CXO Summit brings together visionary executives driving industry transformation.

Interested in becoming a speaker? Share your insights and lead the conversation on stage – apply here.

Want to learn more about sponsorship? Put your solution in front of senior decision-makers – find out more here.