Meta Brings AI Tool into Advertising Platform

Meta is changing the way users can interact with its analytics and advertising tools. 

The company’s AI tool can now work across Instagram and Facebook accounts, Meta ad campaigns and Google Workspace – including Gmail, Docs, Sheets and Slides.

When Meta AI can see this context, the company explains, it can offer sharper, more specific insights to audit and optimise campaigns, benchmark business performance and understand ways to improve marketing strategies. 

This follows a renewed focus on advertising revenue for the company, with Mark Zuckerberg, CEO of Meta, sharing earlier in 2026 that “ads are going to be by far the most important driver of growth in our business,” over the next couple years – with Meta’s ad revenue increasing 24% year-over-year to US$58.1bn in the fourth quarter of 2025.

How it works

The new offering from Meta means that users can ask Meta AI questions about their business competitiveness and receive answers that have been drawn from contexts exclusive to Meta – such as account engagement and performance. 

The tool can also give users publicly available insights about competing brands and how they are building their presence across Meta’s platforms, as well as drawing insights from what is resonating with a brands audience to offer personalised suggestions based on what works. 

From there, users can prompt the AI tool to use this information to create decks, docs and spreadsheets to help build marketing strategies. 

The Meta advertising machine

Advertising is a key source of revenue for Meta – with the company projected to overtake Google in global net ad revenue by the end of 2026, according to research firm eMarketer. 

Its ad spending forecast shows that, while Google is expected to reach US$239.45bn in net worldwide ad revenues, Meta is projected to reach US$243.46bn.

This is an increase of nearly US$50bn year-over-year for Meta – with the company reaching US$196.17bn in 2025, compared to Google’s US$215.06bn. 

Meta’s overtaking of Google comes as the company sees “unprecedented” growth for a company of its size, says eMarketer, with its worldwide growth rate predicted to be 24.1% in 2026, compared to 22.1% in 2025. 

This growth follows the introduction of new ad formats on WhatsApp, increasing monetisation on Instagram Reels – with Reels now accounting for more than half of time spent on the app – and updates to the company’s Partnership Ads Hub which are designed to better help brands target and convert organic content into paid partnership ads.

Max Willens, Principle Analyst at eMarketer, says: “In surpassing Google, Meta has essentially had many of its core strategies validated.

“Meta has long understood that scale, network effects and habits are more important than anything else in digital media. It has carefully built and defended the advantages it has in all three areas.”

Who are Meta’s key partners? 

Meta has several key partners, including 

• NVIDIA: Headquartered in Santa Clara, California, and led by CEO Jensen Huang, NVIDIA serves as Meta’s primary artificial intelligence compute hardware partner. Meta relies heavily on NVIDIA’s advanced GPU architectures to train, fine-tune and deploy its flagship open-source Llama AI models. Beyond generative AI development, this critical compute infrastructure partnership powers the complex machine learning recommendation engines across Facebook and Instagram feeds, while supporting Meta’s ongoing global data center expansions to maintain high-performance, real-time, low-latency AI processing across all products.
• Microsoft: Headquartered in Redmond, Washington, with Satya Nadella serving as CEO, Microsoft acts as a major enterprise cloud and software platform partner for Meta. Microsoft Azure operates as a preferred cloud distributor delivering Meta’s open-source Llama large language models to enterprise software developers globally. Furthermore, the two technology giants collaborate closely across virtual reality ecosystems, bringing essential business productivity applications like Microsoft 365, Teams and Xbox Cloud Gaming directly onto Meta Quest headsets to bridge consumer and corporate spatial computing.
• Advanced Micro Devices (AMD): Headquartered in Santa Clara, California, and led by Chair and CEO Dr. Lisa Su, AMD serves as a major strategic hardware partner powering Meta’s artificial intelligence data center expansion. Meta collaborates with AMD to deploy gigawatt-scale Instinct GPU accelerators and EPYC CPUs across its global hyperscale infrastructure. This multi-year, multi-generation agreement diversifies Meta’s compute stack, providing high-performance, energy-efficient processing required for running large-scale Llama model inference and delivering personalised superintelligence experiences to billions of global users. 
• Qualcomm: Headquartered in San Diego, California, under the leadership of President and CEO Cristiano Amon, Qualcomm serves as Meta’s core custom silicon partner for spatial computing hardware. Qualcomm designs custom Snapdragon XR chipsets engineered specifically for Meta’s hardware portfolio, including Meta Quest virtual reality headsets and Ray-Ban smart glasses. This specialised semiconductor collaboration provides the ultra-low latency processing, power efficiency, high-end graphics performance, thermal management, and on-device machine learning capabilities necessary to run advanced wearable consumer AI hardware devices comfortably.