Kraft Heinz and Walt Disney Announce Marketing Alliance

Kraft Heinz and The Walt Disney Company are ‘Together at Last’. 

The two companies have announced a multi-year strategic alliance across foodservice, media and events. The partnership will show up across Disney’s North American parks and resorts, the Disney Cruise Line and its studios and streaming platforms across the company’s franchises. 

This, the two companies say, will allow them to deliver new menu options, dining experiences and storytelling-driven offerings that have been inspired by the Disney brand. The collaboration is being promoted in the two companies ‘Together at Last’ campaign, across video, social and digital channels.

“This isn’t just exciting because of the two companies involved, but rather what it represents,” says Todd Kaplan, Chief Marketing Officer, North America at Kraft Heinz. “Building brands isn’t just about finding more places to advertise – it’s about connecting with people on their terms, earning a meaningful role inside the experiences they already know and love.

“From new menu offerings in Disney parks and resorts, to creating new products and stories for fans to enjoy across Disney’s media platforms, this partnership is filled with limitless opportunities to engage with families and fans across meals, moments and memories.”

Walt Disney and Kraft Heinz

As part of this strategic alliance, ten of Kraft Heinz’s leading brands – such as Heinz, Philadelphia and Kraft Mac & Cheese – will be included in new menu items and media integrations. 

Kraft Heinz will be launching condiment stations across US Disney parks, and will have the opportunity to incorporate Disney characters and stories into its marketing and packaging. The company will also be debuting new sauces through a ‘Sauce Vault’ at the Disney D23 event in August. 

The two companies are promoting this collaboration through the ‘Together at Last’ campaign developed by creative agency Rethink, a long-time partner of Kraft Heinz.  

The central hero film, 'Meant to Be Together', blends Kraft Heinz products with iconic scenes from Disney's portfolio, such as a child lifting a Heinz bottle above his head, mimicking the scene where Simba is held aloft in The Lion King.

“Disney Corporate Alliances is focused on working with iconic brands with shared values to create meaningful experiences that bring families closer to the stories and places they love,” says Becca Vodnoy, Senior Vice President of Corporate Alliances at The Walt Disney Company. 

“The collaboration with Kraft Heinz is the perfect demonstration of another brand that understands how families connect through everyday moments, and together we will build creative experiences for our consumers across our destinations, platforms, and fan touchpoints.”

A company-wide pivot

Kraft Heinz’s collaboration with Disney follows the company’s decision to pause its planned split into two independently traded companies. 

According to Steve Cahillane, the company’s CEO who took over in January 2026, the decision was made because many of the company's issues are manageable and within the firm's control.

"My number one priority is returning the business to profitable growth, which will require ensuring all resources all fully focused on the execution of our operating plan," Steve said in a statement. "As a result, we believe it is prudent to pause work related to the separation and we will no longer incur related dis-synergies this year."