Knicks Partners With AI Security Firm Doppel

Doppel has secured a partnership with Madison Square Garden Sports Corp that places the AI security firm's branding across New York Knicks home games and digital platforms. The arrangement marks the first sports franchise collaboration for the social engineering defence platform.

The partnership positions enterprise cybersecurity technology in one of the most visible entertainment venues in the US. Doppel's branding will appear on in-arena signage, digital screens outside Madison Square Garden and across the team's social media channels throughout the regular season.

Madison Square Garden Sports Corp operates in a high-profile environment that handles substantial digital ecosystems. The venue attracts thousands of daily visitors in one of New York's busiest entertainment districts.

Brand positioning through sports

The partnership extends Doppel's presence beyond arena operations. External digital signage boards will display the company's branding to pedestrians and commuters in the surrounding entertainment district.

Doppel will also feature in dedicated content series on the Knicks' social media platforms. The arrangement includes integration into GardenVision features and in-arena contests during home games.

"My co-founder Rahul and I came up with the concept of Doppel on a basketball court, so partnering with the New York Knicks feels like a full-circle moment," says Kevin Tian, Chief Executive Officer and Co-Founder of Doppel.

"In basketball, defence determines outcomes in the highest-pressure moments and in social engineering defence, the same is true."

The collaboration places a technology product into an environment built around entertainment rather than enterprise decision-making. Sports franchises maintain portfolios that include entertainment, retail and technology partners across multiple sectors.

"We welcome Doppel to the Knicks family," says Doug Jossem, Executive Vice President Global Sports and Entertainment Partnerships at MSG Entertainment. "Bringing them on board as a valued partner unlocks new ways to connect and engage with fans and deliver value across our platforms, both inside and outside of the arena."

Consumer exposure for B2B brands

Doppel will appear across multiple touchpoints including physical signage, broadcast features and digital content. The company describes its platform as AI-native defence technology designed to operate in real time.

"We built Doppel to be an AI-native platform that could identify and disrupt social engineering attacks, like deepfakes or phishing, before they ever reach their target," says Rahul Madduluri, Chief Technology Officer and Co-Founder of Doppel. "That requires operating in real-time with a high degree of precision and resilience."

"Those are the same standards that define elite organisations like the New York Knicks, where performance and discipline are non-negotiable. That shared mindset is what makes this partnership so natural."

Madison Square Garden Sports Corp adds a security technology partner to a roster which spans multiple commercial categories. The venue manages partnerships across entertainment, technology and consumer product sectors.

"This partnership puts our mission to protect the world from social engineering attacks on one of the biggest stages in the world," says Kevin.