DoorDash Announces NHL Sponsorship
DoorDash and the National Hockey League (NHL) have announced a multi-year strategic partnership, naming DoorDash the Official On-Demand Delivery and Pick Up Partner of the NHL in Canada and the United States.
This will be DoorDash’s first partnership with the NHL.
As part of the agreement, DoorDash will gain a broad set of marketing rights and NHL designations – including the use of NHL marks, broadcast-visible branding during televised games, integrations across NHL events such as Discover NHL Winter Classic and the Navy Federal Credit Union NHL Stadium Series, as well as a presence throughout the Stanley Cup Playoffs.
“For tens of millions of hockey fans across North America, every night is appointment viewing. In Canada, hockey night is more than a game, it's a family ritual and a way fandom gets passed from one generation to the next,” says Gina Igwe, Vice President of Brand, Creative and Consumer Marketing at DoorDash.
“As the NHL’s Official On-Demand Delivery and Pick Up Partner, DoorDash is proud to help fans spend less time managing meals, snacks, and last-minute needs, and more time in the moments that make game night matter. From puck drop to the final buzzer, we’re here to make it easier to be a fan.”
According to DoorDash, it plans to soon announce a new NHL creative platform across North America as part of the partnership.
In Canada, hockey night is more than a game, it's a family ritual and a way fandom gets passed from one generation to the next.”
DoorDash’s NHL campaign
DoorDash’s partnership with the NHL kicks off at the start of the season, with a dedicated DoorDash Puck Drop Promotion. This, DoorDash says, will be followed by game night deals for every Wednesday and Saturday over the course of the 2026-27 NHL season.
Alongside this, the company will be the presenting sponsor of all Wednesday night regular-season national NHL games and Stanley Cup Playoff games broadcast on Prime Video in Canada.
“NHL fans are fiercely loyal and passionate and happen to be some of the most active on-demand delivery consumers,” says Chris Falkiner, NHL Group Vice President of Business Development.
“DoorDash reaches thousands of communities across Canada and the United States, fuelling game night ordering for fans everywhere the League plays. We're excited to have DoorDash on board as our Official On-Demand Delivery and Pick Up Partner across both countries.”
- DoorDash has been named the Official On-Demand Delivery and Pick Up Partner of the NHL across Canada and the United States.
- The multi-year agreement provides DoorDash with marketing rights that include the use of NHL marks, broadcast-visible branding and event integrations.
- DoorDash will offer game night deals every Wednesday and Saturday throughout the 2026-27 NHL season.
- The company will serve as the presenting sponsor for all Wednesday night regular-season national NHL fixtures and Stanley Cup Playoff matches broadcast on Prime Video in Canada.
- A related 2026 FIFA World Cup partnership spanned nine countries and featured campaign appearances from Ricardo Kaká, Alex Morgan and Khaby Lame.
A summer of sport
This follows DoorDash’s 2026 FIFA World Cup partnership, which spanned nine countries, and included participation from DoorDash brands Deliveroo and Wolt.
As part of the partnership, DoorDash released its ‘Deliver us to Futbol’ campaign, which featured spot appearances from Ricardo Kaká, Alex Morgan and Khaby Lame.
“The FIFA World Cup has a way of taking over daily life. Sleep schedules shift, reservations revolve around kickoff and fans hold tight to the matchday food rituals that make every match feel personal,” Gina said of the campaign. “This campaign reflects how DoorDash, Deliveroo and Wolt show up in those moments, fueling the fandom and taking care of everything around the match so fans can stay focused on fútbol.
“It’s a defining moment to bring our three brands together in one international piece of creative, built to resonate across countries, cultures and communities.”
Who are the NHL’s key sponsors?
- Sony: The NHL and Sony work together to evolve the NHL experience for fans, as well as NHL coaches, officials, players and broadcasters, by increasing Beyond Sports’ production of NHL animated data visualisations, broadening usage of Hawk-Eye measuring and tracking technologies and investing in various Sony products and technologies that will bring NHL fans closer to the game than ever before.
- Apple: Apple's partnership with the NHL focuses on technology integration on team benches and ice-level officiating tools rather than traditional cash sponsorships.
- Verizon: As an Official Technology Partner for the NHL, Verizon has been selected to deploy Verizon Private 5G Wireless Network across NHL arenas to help game day operations roll out new and transformative solutions to advance the sport and improve the overall fan experience.
- Danone: Danone's Oikos is the official yogurt and official high-protein yogurt partner of the NHL in Canada.
Executives
Gina Igwe
VP of Brand, Creative, and Consumer Marketing