Coursera Names Amy Weisenbach Chief Marketing Officer

Coursera has announced the appointment of Amy Weisenbach as its new Chief Marketing Officer after close to a decade at The New York Times. 

She will join the learning platform at the end of November. 

“At Coursera, I’m excited to help learners around the world find the skills and knowledge that move them forward,” says Amy of her appointment. 

“This mission feels deeply personal to me. Having taught as an adjunct professor, and now serving on the Board of Trustees at DePauw University, I’ve seen how quickly the path from learning to opportunity is changing. 

“And leading a large team, I’ve lived it firsthand: figuring out how we adopt AI ourselves, and how to help the team build the skills to use it well. How people keep learning across their careers has never mattered more.”

Marketing and education experience

Amy first joined The New York Times in 2017, as the company’s Vice President of Brand. She then progressed to roles as a Senior Vice President of Marketing, and Head of Marketing, before taking on the Chief Marketing Officer role in September 2024. 

In this role, she led marketing across its content portfolio, including News, Games, Cooking, Audio, Wirecutter, and The Athletic. 

Over the course of her tenure, she helped to accelerate the company’s digitally-led transformation by combining brand storytelling with performance marketing – attracting new audiences, deepening engagement and, ultimately, driving subscription growth.

During this time, Amy also helped to introduce and expand the reach of new products for The New York Times, and led globally recognised campaigns designed to demonstrate the value of trusted journalism. 

“When I joined in 2017, The Times had about two million subscribers. Today it has more than 13 million, each one a person who decided that quality, independent journalism is worth paying for,” says Amy. “Helping make that case has been the privilege of my career.

“I’ve often said our job was a little meta: telling the story of the world’s best storytellers, and trying to match the craft of Times journalism in everything we made. 

“I’m so proud of the work we did together, from campaigns that put real subscribers and reporters at the center, to building a marketing team that grew alongside The Times itself.”

Before joining The New York Times, Amy held the Vice President and CMO role at Wilson Sporting Goods, and also held marketing roles at Beam Suntory and Unilever. 

Amy has also served as an Adjunct Assistant Professor in the marketing department at NYU’s Stern School of Business, where she taught brand strategy and consumer behaviour. She also serves on DePauw University’s Board of Trustees.

Marketing following a major merger

Amy is joining Coursera following the merger of Coursera and Udemy.

This formed a unified skills platform that can reach 290 million learners, 18,000 enterprise customers and a global ecosystem of 95,000 content creators. 

“As Coursera and Udemy come together, the expertise of their university and industry partners and instructors, and the sheer breadth of what people can learn, create a powerful foundation for helping everyone prepare for a rapidly changing world,” says Amy.

Who are Coursera’s key partners?

• Google Cloud: Offers foundational and advanced certificates in data analytics, IT support, cybersecurity and more. 
• IBM: Provides specialised programmes and professional certificates in AI, cloud computing, data science and technical leadership.
• Microsoft: Delivers professional certificates spanning topics such as software engineering, Azure and cybersecurity. 
• Amazon Web Services (AWS): Focuses on cloud architecture, supply chain specialisation and technical sales training.