CMO Summit to Explore the Expanding Role of the Modern CMO

Will you be attending the CMO Summit?

Taking place on October 8 – the second day of the two-day CXO Summit– the CMO Summit panel is designed to bring together senior marketing leaders, examining strategic priorities, cross functional alignment and marketing’s impact on wider commercial importance. 

Those in attendance will gain key insights into how marketers can demonstrate measurable value at board level, strengthen collaboration across the C-suite, build resilient brands and develop the leadership capabilities required to drive sustainable growth. 

Also taking place on the second day of the CXO Summit is the CFO Summit – a flagship discussion addressing the evolving role of the CFO – a panel on the AI-ready workforce featuring Lisette Danesi, Chief People Officer, Corporate Functions, of WPP and The Future of People and Skills Panel discussion, with insights from Tom Simons, Chief HR and OD Officer of NHS England. 

Secure your tickets to the CXO Summit now. 

The role of Chief Marketing Officers today

As economic pressures, digital acceleration and stakeholder scrutiny intensify, the role of the CMO continues to expand in scope and influence. But delivering on high expectations can be a challenge. 

Research from Gartner finds that more than half of CMOs (56%) say their marketing organisation lacks the budget required to deliver their 2026 strategy, while 54% report that they have insufficient resources. 

This resource gap, Gartner says, is forcing CMOs to make “sharper” decisions about where is best to invest and what they should deprioritise – with a focus on allocating resources towards the capabilities that could generate the greatest business impact. 

“CMOs are being asked to deliver growth, efficiency and transformation without meaningful budget expansion,” says Ewan McIntyre, VP Analyst and Chief of Research in the Gartner Marketing practice. “Those who succeed will make deliberate, data-driven trade-offs and treat AI as a force multiplier.”

The CXO Summit

The CXO Summit will be launching on October 7-8 in October at Convene 155 Bishopsgate, London, bringing together more than 500 C-suite executives across marketing, HR, finance and business strategy

The two day event has been designed for leaders looking for meaningful connection, insights and strategic discussion – with opportunities to network with other industry leaders and explore the challenges facing businesses around the world. 

It will also feature four dedicated executive zones for CEOs, CFOs, CHROs and CMOs, creating space for cross-functional dialogue.

The summit will also feature a range of talks from more than 50 industry speakers, four content zones and four executive workshops. Keynote speakers include Alex Snelling, Chief People Officer, IOM Business Unit, McDonald’s, Isabel Naidoo, Chief People Officer of Wise and Dr Tracey Leghorn, Chief Business Services Officer of SUEZ UK. 

More information on panels at the CXO Summit, including the CMO Summit, can be found here.