Clinique Names Krista Lee Berger SVP of Global Marketing

The Estée Lauder Companies Inc. have appointed Krista Lee Berger as Senior Vice President, Global Marketing, Clinique. Effective immediately from 19 October, she succeeds Jane Lauder.

In her new role and reporting to Michelle Freyre, Global President of Dermatological Brands, Krista will be responsible for driving new global marketing strategies for Clinique and accelerating breakthrough innovation. 

Commenting on the new appointment, Michelle said: “Krista is an inspiring leader who is globally recognised for transforming iconic brands into culturally relevant businesses, bringing decades of marketing experience, strong commercial acumen, creative energy and a deep respect for brand equity.”

A career of endurance

Personally announcing her new role via LinkedIn, Krista wrote: “My career has shown me that enduring brands have a way of becoming part of our own stories. The Disney-loving kid in me dreamed of being part of the magic, and my career started there.”

Krista started out as a Production Assistant at Disney and joined Mattel in 2008, where she built herself up through various leadership roles like Senior Global Brand Manager, Disney Princess and Frozen and Senior Director of Marketing, Mega Brands.

Krista then became American Girl’s Vice President CMO, where she was responsible for providing the American Girl brand with a modernised angle and repositioning its commercial momentum. 

After a 12 month stint, the marketing leader most recently returned to Mattel as its Senior Vice President, Global Head of Barbie and Dolls Portfolio for two years. Within this role, Krista was instrumental in shaping the global strategy for ‘Barbie The Movie’, which became a cultural phenomenon worldwide.

Globally recognised for her work with various accolades and honours, Krista adds: “Along the way, I’ve learned that leading a heritage brand means honouring what made people love it in the first place, while having the courage to imagine what it can become next. I can’t wait to get to work.”

Shaping new growth for Clinique

In the age of technology, Clinique has used this to its advantage and embraced digital marketing techniques, running campaigns across social channels like Instagram and TikTok.

The brand has established its position in the market with nearly six decades of heritage and a high rate of customer loyalty. Clinique also consistently invites new customers to try its products, with samples and trials available in select beauty stores around the world.

Recognised for her highly collaborative leadership style and core focus on execution, Krista will work closely with Clinique Regional and Affiliate partners across the globe to drive the brand’s new era of growth and continuing developing its market segment.

Sold in 107 countries, Clinique connects the bridge between a beauty editor and a dermatologist – Krista will help the brand continue to focus on developing skincare products that are supported by dermatological expertise.

Who are Estée Lauder’s key partners? 

• Pinterest: In June 2026, Pinterest and Estée Lauder teamed up to launch Scent Scanner, a tool designed to make product discovery on Pinterest easier. It analyses visual cues such as imagery, colour palettes, textures and aesthetics to suggest fragrances tailored to each person.
• Microsoft: The relationship between the two brands began in 2017. In 2024 they launched an AI Innovation Lab using Azure OpenAI to speed product development and marketing, building on the Azure-powered Voice-Enabled Makeup Assistant app.
• Amazon: Estée Lauder has expanded across Amazon’s Premium Beauty stores, reaching 12 brands across 10 markets by early 2026, including recent Clinique, The Ordinary and Origins launches in Mexico and Canada.
• Shopify: Estée Lauder partnered with Shopify in October 2025 to overhaul its digital infrastructure, building a unified omnichannel commerce platform across its brands to accelerate direct-to-consumer online and in freestanding stores.