Chevrolet Names Patrick Finnegan Global Marketing Director

Patrick Finnegan recently announced his appointment as Chevrolet’s new Global Marketing Director at General Motors via LinkedIn.

Commenting on the appointment, Patrick says: “Onward and upward to an iconic American brand with the biggest portfolio, widest range of customers and highest expectations. Can’t wait to get to work with this team and build Chevrolet’s future together.”

In his new role, the leader will be responsible for overseeing Chevrolet’s global brand strategy and monitoring engagement metrics.

Well-versed in the automotive industry

Despite moving over to the Chevrolet brand, Patrick is no stranger to the automotive industry. Spending over 16 years with General Motors has allowed him to establish a knowledgeable skill set.

Patrick has previously taken on various leadership roles with General Motors like Regional Marketing Manager, District Sales Manager and Senior Marketing Manager.

Most recently, he was Global Marketing Director, Buick and GMC for a year and oversaw a strategic transformation from the brand that focused on customer-value creation and drove impressive growth.

Patrick acknowledged his role in the LinkedIn announcement post, saying: “Before anything else, thank you to the Buick and GMC team and dealer network. You set records, launched a new flagship truck and we did it all through a year of real change. I’m forever proud of what we built together. The brand standards, the exponential Super Cruise growth and a whole bunch of amazing vehicle launches. I learned way more from you than I brought."

Strategy straight ahead for General Motors

Now driven by a new leader, Chevrolet’s marketing will centralise around its same strategy, with potential refinements to be made by Patrick depending on key performance indicators.

Chevrolet’s competitive advantage in the industry has been aided through its parent company General Motors and the brand is now present in more than 130 countries, with millions of customers across the globe.

At its core, the brand’s strategy blends scale, value and technology to position itself as a strong competitor in the automotive market.

As part of the role, Patrick will create and build on existing brand campaigns that have elevated the brand like the latest 'You Make It a Chevy' campaign which emphasises the unique stories and experiences drivers build with their vehicles. Currently running in Canada and distributed across digital, social and Out-Of-Home advertising, the campaign is set to continue into 2027.

Despite Patrick's LinkedIn post announcing his role, Chevrolet are currently yet to publish a press release surrounding its new Global Marketing Director.

Who are General Motors' (GM) Key Partners?

• Google – Google has been built-in across newer Chevrolet vehicles by GM, integrating Google Maps, Google Assistant and the Play Store into the infotainment system. This replaced Apple CarPlay and Android Auto on some EV models.
• NVIDIA – GM has collaborated with Nvidia on AI computing for its vehicles and factories. Nvidia’s automotive chips and software support GM’s driver-assistance and autonomous development, and the partnership also aims to improve manufacturing, design, and simulation.
• Honda – GM and Honda have partnered on electric vehicles, with Honda’s Prologue SUV built on GM’s Ultium platform alongside the Chevrolet Blazer EV and Equinox EV. The two also explored affordable EV development together.